Analyst, Insights & Analytics Toronto, Ontario

GroupM; Toronto; Hybrid; CAD 45,000 - 55,000; Full time

Job summary

A leading media company in Toronto is seeking a Junior Analyst. This role involves analyzing marketing data and optimizing media performance through insightful reporting. The ideal candidate will have a university degree, strong analytical skills, and familiarity with data visualization tools, contributing to impactful marketing strategies.

Benefits

Competitive medical and dental insurance

Group retirement plans

Significant paid time off

Employee mental health awareness days

Qualifications

• Entry-level role requiring a university degree.
• Strong analytical, problem-solving skills, and attention to detail essential.
• Some experience with digital media tools preferred.

Responsibilities

• Analyze media performance data and optimize paid media campaigns.
• Clean and organize historical data for analysis.
• Build and maintain data visualization reports.

Skills

Analytical skills

Problem-solving skills

Attention to detail

Education

University degree in Information Systems

Computer science or similar field

Tools

Adobe Analytics

Google Marketing Platform

Power BI

Job description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

This initiative combines Marketing Technology and Demand Generation to build tailored customer journeys using connected data, which improves brand awareness, traffic, leads, sales, and dedication. They are looking for an innovative Junior Analyst to join the team. This role involves producing insights from marketing data, leading quantitative and qualitative research on media performance, and providing actionable recommendations. You will work with tools like Adobe Analytics, Google Marketing Platform, and Power BI to deliver insights through reports and analysis.

Key Responsibilities

• Assist in analyzing media performance data across various platforms and contribute insights to help optimize paid media campaigns in coordination with the media team.
• Support in cleaning and organizing historical data to prepare it for analysis, while learning to ensure data quality and accuracy.
• Help build and maintain data visualization reports that highlight key trends and campaign performance metrics for team review.
• Work closely with cross-functional teams to provide analytical support and contribute to the evaluation of marketing strategies.
• Coordinate with the marketing and Martech teams to help ensure paid media campaigns are properly tagged, following established taxonomy guidelines.
  

How will you create an impact?

This role makes a difference by acting as a bridge between marketing teams and data experts, helping everyone work together better. It involves understanding how customers interact with marketing efforts, from first contact to long-term engagement, and using that information to improve the overall customer experience and marketing results.

What motivates you?

• You're eager to understand customer needs and contribute to meaningful solutions that make a real impact.
• You’re naturally curious and excited to learn, always looking for new ways to grow your skills and support business goals.
• You enjoy being part of a collaborative team, where learning from others and working together leads to better results.
• You take initiative in your work, embracing challenges and striving to contribute with accountability and focus.
• You value integrity and honesty and aren’t afraid to ask questions or speak up when something doesn't feel right.
• You believe in fostering a welcoming, inclusive environment where everyone can contribute and feel respected.

Requirements

• University degree in Information Systems, statistics, Computer science or similar or equivalent field.
• This is an entry-level role.
• Strong analytical and problem-solving skills, with a keen attention to detail.
• Patience in working through a backlog of data and make it clean.
• Excellent problem solving skills: Ability to clean and dive into messy data to find insights
• Some experience in digital media and analytics tools (Adobe Analytics, GA4, GMP, Meta, LinkedIn) and BI platforms (Power BI, Tableau, Datorama).
• Experience with open-source programming languages (R, Python) is a plus
• Basic understanding of database management and SQL is preferred.
• Understand the nuances between the different channels and media platforms to ask the right questions.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration [e-mail] call [phone] and let us know the nature of your request and your contact information.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy)for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.