Analyst, Audience and Analytics

Media Experts; Toronto; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading marketing agency in Toronto seeks an experienced Analyst for their Audience and Analytics team. You will lead advanced marketing analysis, build custom audiences, and collaborate across teams. Ideal candidates will have 2+ years in digital media or marketing analytics, along with skills in web analytics and strong communication abilities. The role offers a flexible hybrid work model and generous paid time off.

Benefits

Generous paid time off

Flexible hybrid work model

Personal development opportunities

Inclusion training

Growth within a global agency network

Qualifications

• 2+ years in Digital Media, Marketing Analytics, or related fields.
• Experience with media research tools is a plus.
• Google Analytics certification or experience with Adobe Analytics.

Responsibilities

• Work with account leads on audience-building projects.
• Collect and analyze digital data to communicate results.
• Develop internal and external documents on analytics.

Skills

Understanding of audience strategies

Experience with web analytics platforms

Strong analytical skills

Excellent communication skills

Critical thinking and problem-solving abilities

Ability to multi-task and take initiative

Education

Bachelor's degree in relevant fields

Tools

Google Analytics

Microsoft Excel

PowerPoint

CRM tools

DMP or CDP tools

Job description

Join to apply for the Analyst, Audience and Analytics role at Media Experts.

As an Analyst on the Audience and Analytics team, you will gain hands-on experience working on advanced marketing analysis and audience projects. You will create, innovate, and guide the audience creation & analytics process, and suggest improvements. You will collaborate with client teams, media, audience and analytics platforms, and data sources supported by a strong internal system.

Key Responsibilities

1. Work with account leads on multiple projects across various clients, building custom audiences using 1st, 2nd, and 3rd party data leveraging proprietary tools.
2. Support teams in creating customized audience playbooks.
3. Identify client business needs and develop analyses to measure Audience and Media Performance.

Providing audience and analytics services:

1. Collect and analyze digital data to identify trends and opportunities. Create dashboards with visualization tools and communicate results clearly to stakeholders.
2. Conduct audience research, identify target audiences, and develop segmentation strategies using proprietary and syndicated tools.
3. Develop internal and external documents on audience & analytics topics, such as technology, measurement, and privacy.
4. Educate teams on platform learnings and continually develop skills within internal teams.

Desired Skills & Experience

• Understanding of audience strategies, development, and activation.
• Experience with web analytics platforms and tagging strategies.
• Knowledge of digital media reporting platforms like CM360, DV360, SA360, Meta, DSPs, etc.
• Experience with CRM, DMP, or CDP tools is a plus.
• Strong analytical and quantitative skills.
• Critical thinking and problem-solving abilities.
• Excellent communication skills.
• Ability to multi-task and take initiative.

Your Skills & Requirements

• 2+ years in Digital Media, Marketing Analytics, Performance Analytics, Programming, or related fields.
• Experience with media research tools.
• Proficiency in Microsoft Excel and PowerPoint.
• Google Analytics certification or experience with Adobe Analytics.
• Bachelor's degree in relevant fields or equivalent experience.
• Strong interpersonal skills and a technical mindset.

Media Experts collaborates with iconic brands and offers a comprehensive view of the media landscape, creating impactful solutions since 1981. We are part of the IPG Mediabrands network with offices in Montreal, Toronto, and Vancouver.

What’s in it for you?

• Generous paid time off, including vacation, wellness days, long weekends, and half-day Fridays.
• Flexible hybrid work model.
• Personal development opportunities and inclusion training.
• Growth within a global agency network.
• Participation in community employee groups.

We are an equal opportunity employer and provide accommodations upon request. For assistance, contact [e-mail].

Additional Details

Seniority level: Associate

Employment type: Full-time

Job function: Analyst, Advertising, and Marketing

Industries: Advertising Services, Marketing Services, Broadcast Media