Job Description:
The Manager, Customer and Lifecycle Management Analytics will be responsible for developing descriptive, prescriptive, and predictive analytics & insights to support Air Canada’s loyalty marketing and CRM programs.
Job Responsibilities:
- Create profit-based segmentation models to reduce costs and maximize margins.
- Demonstrate initiative and a strong commitment to achieving meaningful results, acting on opportunities to create value.
- Ensure the accuracy and integrity of all analytics output.
- Build data requirements and measurement plans to evaluate CRM initiatives, execute these plans, and present findings to stakeholders—supporting design, execution, and post-campaign analysis.
- Develop a deep understanding of Air Canada’s data assets, identifying opportunities for enhancement and development.
- Create customer signals that influence business decisions and marketing actions through profiling, segmentation, and advanced analytics.
- Manage projects effectively, including timelines, stakeholder updates, and alignment at key decision points.
- Develop journey-based analytical solutions to support personalization strategies across all customer lifecycle stages and channels.
- Build collaborative relationships with internal stakeholders, understanding key business issues, and providing thought leadership and expertise.
Job Requirements:
- Experience with Databricks or similar analytics platforms.
- At least 3 years of CRM/Loyalty experience.
- Knowledge of business intelligence tools like PowerBI is an asset.
- 1-2 years of experience applying analytics for digital marketing targeting and attribution models.
- Proficiency in SAS, SQL, R, or Python, and familiarity with cloud environments.
- Critical thinking skills to validate outputs and draw conclusions.
- Over 5 years of experience using data analytics to solve business problems with methods like regression, segmentation, clustering, decision trees, etc.
- Over 2 years managing a team or developing AI/ML models for business applications.
- Master’s degree or equivalent in a quantitative field; strong business acumen is essential.
- Excellent client liaison, collaboration, and communication skills.
- Strong analytical, problem-solving, and troubleshooting skills.
Job Details:
Company: Air Canada
Vacancy Type: Full Time
Location: Montreal, Québec, CA
Application Deadline: N/A
Apply Here
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