AI Systems Lead

Martell Media; West Kelowna; On-site; CAD 110,000; Full time

Job summary

A leading media company located in West Kelowna, Canada, is seeking an AI Systems Lead to enhance efficiency through AI tools and automations. The role involves developing, deploying, and optimizing systems while collaborating with various teams. The ideal candidate will have extensive experience in automation and AI implementation. Join a vibrant team committed to innovation and growth in a dynamic environment.

Benefits

Health Coverage

Dental Coverage

Unlimited Paid Time Off

Team Culture

Qualifications

• 3+ years experience in automation, systems integration, or AI implementation.
• Deep understanding of tools like Zapier, Make.com, OpenAI, Google Workspace, and APIs.
• Proficiency with Google Sheets, Python, or low-code environments.

Responsibilities

• Launch company-wide automations and reduce manual touchpoints.
• Deliver weekly time savings through automation.
• Train users on newly implemented AI tools within 1 week of deployment.

Skills

Automation expertise

Systems integration

AI implementation

Documentation skills

Communication skills

Tools

Zapier

Make.com

OpenAI

Google Workspace

APIs

Google Sheets

Python

Job description

On-Target Earnings: $110,000

Location: Kelowna, BC (In-studio)

Benefits: Health Coverage

• Dental Coverage
• Unlimited Paid Time Off
• Real Impact
• Team Culture That Actually Feels Like One
  
  

About Us

At Martell Media, we’re on a mission to inspire people to become the best versions of themselves and share their transformations with the world.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we’re building a company that values leadership, growth, and simplicity, and we’re looking for people who live those values too.

At the heart of everything we do:

Be the example…growth mindset.

Build the people…we build people, the people build the business.

Simple scales…we scale with simplicity, not complexity.

Why you shouldn't work here – Radical Transparency from our CEO

What Applying Looks Like

We keep it transparent and efficient. Here’s what to expect:

• 1-min intro video (Loom, Vidyard, or Google Drive – share your link below)
• Application review
• 15-minute intro call
• Strengths assessment – how you learn and do
• In-person interview – values and culture fit
• Paid test project – work with us, like you're already on the team
• Final call with our CEO
• Offer – if we’re both excited, we move forward fast
  
  

About the Role

As AI Systems Lead, you’ll play a mission-critical role in scaling Martell Media’s efficiency, innovation, and long-term competitive edge. You’ll own the development, deployment, and optimization of AI tools, automations, and technical systems across the business, transforming manual processes into streamlined, intelligent workflows that fuel our revenue engine.

You’ll report to the Head of Finance and collaborate cross-functionally with media, revenue, and operations teams to implement high-ROI automations, deliver time savings, and ensure future-readiness in our tech stack.

What You'll Do

AI & Automation Implementation

• Launch new company-wide automations
• Reduce manual touchpoints in key workflows
• Solve new business problems using AI or automation
• Maintain >99% uptime for all implemented tools
• Resolve critical system issues in under 48 hours
  
  

Performance & ROI

• Deliver 20+ hours in company time savings weekly through automation
• Demonstrate 5x ROI on every deployed AI/automation system within 90 days
• Contribute to the company's 10x labor efficiency ratio (LER)
• Track efficiency gains that support our revenue goal
  
  

Collaboration & Training

• Attend weekly media or revenue syncs (alternating)
• Train 100% of users on all newly implemented AI tools within 1 week of deployment
• Maintain clear documentation for 100% of systems and workflows
• Develop and uphold quality control/testing protocols for all deployed tools
  
  

Research & Innovation

• Identify new large language models (LLMs) for potential use
• Optimize AI prompts to improve internal productivity
• Present new AI/automation opportunity to leadership
• Build competitive-advantage use case
  
  

Systems & Strategy

• Conduct monthly audits of AI tools, subscriptions, and model performance
• Identify savings through automation
• Update automation roadmap with leadership
• Ensure scalability of all systems to support 3x company growth
  
  

What You Bring

Required:

• 3+ years experience in automation, systems integration, or AI implementation
• Deep understanding of tools like Zapier, Make.com, OpenAI, Google Workspace, and APIs
• Proficiency with Google Sheets, Python, or low-code environments
• Strong documentation habits and process-mapping ability
• Excellent communication and cross-functional collaboration skills
• A bias for action and ownership mindset
  
  

Preferred:

• Familiarity with LLMs and prompt engineering
• Experience in a startup, creator-led, or performance-driven environment
• Experience training teams or deploying internal tools at scale
• Interest in personal development, system design, and future-of-work tools
  
  

You're a Great Fit If You…

• Treat every workflow like a puzzle waiting to be optimized
• Live in dashboards, automations, and Google Sheets formulas
• Think in systems and build for scale
• Love testing, iterating, and tracking results
• Stay curious, resourceful, and solutions-focused under pressure
• Are hungry for more than a job, you want a mission
  
  

Why Kelowna? Why Now?

• A thriving entrepreneurial ecosystem
• World-class outdoor activities at your doorstep
• Great schools, arts, and a vibrant, welcoming community
• Lakeside patios, mountain trails, craft coffee, and yes, amazing wine