AI Innovation Lead

ORCAFY; Toronto; On-site; CAD 170,000 - 190,000; Full time

Job summary

ORCAFY is launching its AI Innovation Wing and seeking an AI Innovation Lead. This crucial role will involve researching new AI tools, implementing them across departments, and leading workshops to enhance the team's capabilities. The position requires a mid-senior level professional with a proactive mindset and hands-on AI experience, driving innovative solutions in marketing.

Qualifications

• Deep curiosity and hands-on experience with AI tools like ChatGPT and Midjourney.
• Strong understanding of marketing workflows.
• Comfortable teaching and leading sessions.

Responsibilities

• Research AI tools and conduct industry studies on AI use in marketing.
• Host AI learning sessions and build internal knowledge bases.
• Lead experiments with AI-generated creative materials.

Skills

Curiosity

Hands-on experience with AI tools

Understanding of marketing workflows

Leadership

Proactive mindset

Tools

ChatGPT

Midjourney

Sora

Runway

Job description

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Aspiring CHRP Candidate | Human Resource Professional

AI Innovation Lead

Part of the newly formed AI Innovation Wing at ORCAFY)

Overview :

We’re launching a dedicated AI Innovation Wing at ORCAFY — a future-focused unit tasked with pushing the boundaries of how we use AI in marketing. From automation to creativity, this team will drive efficiency, experimentation, and new service development.

The AI Innovation Lead will be at the core of this effort — researching, building, experimenting, and teaching. They will be responsible for keeping ORCAFY ahead of the curve in how AI is transforming marketing, from creative ideation to campaign execution.

Key Responsibilities :

AI Research & Strategy

• Research the latest AI tools and technologies with a focus on marketing applications
• Conduct industry-wise studies on how top brands use AI in advertising and creative campaigns
• Identify gaps in ORCAFY's workflows where AI can drive efficiency or better outcomes
• Research prompt engineering strategies and build prompt libraries for internal use
• Pilot and implement AI tools across departments (creative, ads, content, strategy, lead nurturing )
• Lead experiments with AI-generated creative — video, visuals, and copy
• Create AI-powered systems for faster ideation, campaign development, and optimization

Internal Enablement & Education

• Host regular AI learning sessions, workshops, and training modules
• Build a centralized internal AI knowledge base with prompt templates, tool guides, and use cases
• Upskill team members on using AI tools effectively in their workflows
• Develop new AI-driven marketing services and solutions that ORCAFY can offer to clients
• Package AI as a value-add for creative and performance campaigns
• Stay ahead of trends and pitch high-impact innovations to the leadership team

Ideal Profile :

• Deep curiosity and hands-on experience with AI tools (e.g., ChatGPT, Midjourney, Sora, Runway, etc.)
• Strong understanding of marketing and creative workflows
• Comfortable teaching others and leading internal sessions
• Proactive, experimental mindset — always testing, learning, and improving

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Product Management and Marketing

Advertising Services

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