AI and Analytics Specialist - Digital Marketing

LawDepot; Edmonton; Hybrid; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Health benefits

Vacation time

Learning budget

Company share plan

Parking

Job summary

LawDepot is seeking an AI and Analytics Specialist - Digital Marketing to blend analytics with hands-on ownership of AI, automation, reporting, and advertising platform solutions. You will improve efficiency and performance of paid search campaigns by building scalable tools and enabling faster, data-informed decisions.

This full-time role (37.5 hours) offers hybrid work from our Edmonton office and opportunities to mentor the team while researching new AI capabilities and reporting innovations.

Qualifications

• Post-secondary education in a quantitative or analytical field.
• Experience with AI tools, automation, and reporting.
• Ability to build automation workflows, dashboards and integrations.
• Advanced Excel skills and data visualization experience.
• Clear communication of technical concepts and findings.
• Collaborative work style with strong problem solving.

Responsibilities

• Build AI-enabled tools and workflows to improve PPC management.
• Create scalable reporting, dashboards, and monitoring alerts.
• Develop ad platform scripts and integrations to automate tasks.
• Identify opportunities to automate PPC processes and improve workflows.
• Implement technical changes to ad platform implementations.
• Monitor data quality, investigate variances, and support reporting.
• Serve as a primary technical resource and provide internal support.
• Train team members on reporting tools and automation processes.
• Research paid search platforms and AI capabilities to identify opportunities.
• Maintain documentation for scripts, processes, and workflows.
• Directly manage paid search campaigns to drive traffic and conversions.
• Analyze performance and ROI to identify trends and actions.

Skills

Automation workflows

Data visualization

Reporting tools

SQL/DB querying

Tech integrations

Education

Data Science / Computing Science degree

Analytical program background

Tools

Power BI

Google Ads API

Microsoft Advertising

GA/GA4

Job description

What The Role Does

Build intelligent automation that accelerates paid search advertising performance.

What The Role Does

Build intelligent automation that accelerates paid search advertising performance.

As an AI and Analytics Specialist - Digital Marketing, you will combine analytics expertise with hands-on technical ownership of AI, automation, reporting, and advertising platform solutions. You will improve the efficiency, reliability, and performance of LawDepot’s paid search marketing campaigns by building scalable tools, strengthening technical implementations, and enabling the team to make faster, data-informed decisions.

This is a full-time, permanent position working 37.5 hours per week, with the option to work hybrid from our Edmonton, Alberta office.

What You’ll Do

• Build AI-enabled tools and workflows that help the Performance Marketing department identify opportunities, improve campaign management efficiency, and make faster data-informed decisions.
• Create scalable reporting, dashboards, and proactive monitoring alerts that provide clear visibility into campaign performance, profitability, conversion tracking, and key performance indicators.
• Develop and optimize ad platform scripts and integrations that automate tasks and streamline operations.
• Identify opportunities to improve PPC processes through automation, platform integrations, third-party tools, and workflow enhancements.
• Execute technical changes to ad platform implementations.
• Monitor data quality and campaign health, investigate variances, and implement solutions to support accurate reporting.
• Serve as a primary technical resource for the team by providing internal support.
• Train and mentor team members on reporting tools, automation processes, and technical best practices.
• Research paid search platforms, AI capabilities, automation tools, and industry developments to identify opportunities.
• Maintain clear documentation for scripts, automations, reporting processes, and technical workflows.
• Directly manage a portfolio of paid search campaigns across Google Ads and Microsoft Advertising to increase website traffic and drive conversions.
• Analyze campaign performance, financial data, and key performance indicators to identify trends, uncover opportunities, and recommend actions that improve efficiency, profitability, quality, and return on investment.
• Optimize campaign structure, bids, budgets, targeting, ad copy, and other performance levers to maximize profitability.

What You Bring

The Essentials

• Post-secondary education in Data Science, Computing Science, Business Technology Management, Management Information Systems, Business, Marketing, Economics, or a related analytical program.
• Experience using AI tools, automation, and database software for reporting, data manipulation, and workflow improvements.
• Ability to develop automation workflows, reports, dashboards, scripts, and technical integrations.
• Advanced Microsoft Excel skills, including experience working with complex formulas, PivotTables, data visualizations etc.
• Experience analyzing large datasets to identify trends, patterns, performance opportunities, and actionable insights.
• Ability to communicate technical concepts clearly, synthesize complex analysis, and make actionable recommendations
• Strong organizational skills and meticulous attention to important details.
• Sound judgement and strong data-driven decision-making ability.
• A collaborative and approachable working style, with the ability to effectively provide technical support to team members by troubleshooting tools, reporting, automation workflows, and data challenges.
• Natural curiosity and a strong problem-solving mindset, with a track record of fast learning and adapting to new platforms or methodologies.

The Nice to Haves (Great if you have it and we’ll help you learn if you don’t)

• Knowledge of PPC / SEM campaign management (Google Ads, Microsoft Advertising) and marketing KPIs.
• Experience with ad platform APIs, Google Analytics, Google Tag Manager, or other marketing analytics tools.
• Proficiency with Power BI for data visualization and business intelligence.
• Experience with attribution modelling, feed management, conversion tracking, data pipelines, or third-party PPC tools.

Why You Should Join The LawDepot Team

• Excellent total compensation package
• Comprehensive health and dental benefits, plus an additional Health Care Spending / Personal Spending Account
• Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)
• Three weeks paid vacation, plus bonus personal days
• Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets
• Company share plan
• Free catered lunches for the entire office
• Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)
• Work alongside talented, driven colleagues in a culture focused on quality, reliability, innovation, and growth
• Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)
• Free and easily accessible parking
• Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away
• Hybrid working arrangements for that balance between getting work done at home and engaging with others in the office

Who We Are

Join one of the fastest growing companies in Canada! LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence.