Advisor, Social Media & Media (x2)

Ontario Medical Association; Toronto; Hybrid; CAD 65,000 - 85,000; Full time

Job summary

Join a leading organization in Ontario as an Advisor for Social Media & Media. This role involves managing social media activities, creating engaging content, and providing strategic advice to enhance advocacy efforts. You will collaborate with various teams, monitor trends, and engage with the community to influence health policy. A hybrid work environment is offered, requiring some days in the Toronto office.

Qualifications

• 5-7 years of relevant experience in media and communications.
• Proven experience in media projects and multi-channel communication.

Responsibilities

• Manage social media activities from start to finish.
• Create engaging social media content to enhance advocacy efforts.
• Analyze social media data to improve content strategies.

Skills

Communication

Project Planning

Problem Solving

Education

Undergraduate degree in Public Relations

Communications

Journalism

Tools

Graphic Design

Video Editing

Job description

Join to apply for the Advisor, Social Media & Media (x2) role at Ontario Medical Association.

The Ontario Medical Association (OMA) advocates for and supports doctors, seeking to strengthen their leadership role in caring for patients. We continually strive to be the trusted voice in transforming Ontario’s healthcare system by pursuing best practices, new ideas, solutions, and opportunities to improve.

Job Summary

The Advisor, Social Media and Media will manage social media activities from start to finish, including sourcing stories, content creation, video production, and publishing. The role requires proficiency across all social media platforms, with skills in writing and distributing media materials as needed.

How You Will Make a Difference

• Support the Director in providing strategic advice to the executive team and board on social media and media strategies.
• Lead the development of social media content to highlight initiatives related to negotiations, advocacy, and member services.
• Create engaging social media content (photos, videos, graphics) to enhance OMA’s advocacy efforts across platforms like LinkedIn, X, Instagram, Facebook, YouTube, TikTok.
• Collaborate with the communications team on campaigns and initiatives.
• Coordinate with internal departments for content gathering and ensure messaging consistency. Monitor and engage with the community regularly.
• Manage all OMA social media accounts and oversee content calendars and posting schedules.
• Stay updated on social media trends, tools, and best practices.
• Promote member dialogue and participation on social platforms to influence health policy and government directions.
• Develop and maintain the OMA voice and brand identity across platforms, creating content tailored for each platform.
• Engage with members to foster a vibrant online community and support their social media growth.
• Analyze social media data to gain insights and improve content strategies. Quickly capitalize on emerging trends.
• Monitor media issues that could impact OMA or its members.
• Work cross-departmentally to leverage storytelling and content creation for maximum impact.

Requirements That Are Important To Us

• Undergraduate degree in Public Relations, Communications, Journalism, or equivalent.
• 5-7 years of relevant experience in media and communications.
• Proven experience in media projects and multi-channel communication.
• Skills in creating media materials and social media content, including video shooting and editing.
• Graphic design experience.
• Ability to work under tight deadlines, manage projects independently, and prioritize tasks.
• Strong media operations knowledge with contacts across various media outlets.
• Excellent organizational skills and attention to detail.
• Strong project planning and time management skills.
• Effective communication skills and respectful interpersonal skills.
• Proactive problem-solving skills.

The OMA has adopted a hybrid work environment; the role requires a minimum number of days in Toronto office.