Advisor Retail Brand Activation

Belron Canada inc; Montreal (administrative region); Hybrid; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid work environment

Professional development

Collaborative culture

Job summary

Belron Canada is seeking a Marketing Project Lead to deploy our brand across the Canadian service centre network. You will coordinate brand standards, support field teams, and drive the marketing component of openings, renovations and relocations nationwide.

In this role, you will partner with Real Estate, Operations, Design and Marketing to align deliverables, timelines and campaigns. A natural coordinator with 3–6 years of experience in retail marketing and brand activation will fit well.

Qualifications

• 3–6 years of experience in retail marketing or brand activation.
• Proven ability to coordinate multiple projects and deadlines.
• Strong communication and collaboration with cross-functional teams.
• Able to translate brand standards into actionable on-site steps.

Responsibilities

• Lead brand activation across service centres to ensure consistent visuals and merchandising.
• Support field teams in applying brand standards.
• Manage openings, renovations and relocations from a marketing perspective.
• Coordinate with Real Estate, Operations, Design and Marketing teams.
• Liaise with internal and external partners to execute campaigns.

Skills

Brand activation

Marketing project management

Customer experience

Retail marketing

Job description

Automotive glass technology is helping transform how we experience the road. At Belron Canada, the home office of Speedy Glass, Lebeau vitres d’auto and Vanfax we take this seriously, which is why we invest tirelessly on developing our people can realize their full potential.

We welcome applications from everyone, and are firmly committed to diversity, equity and inclusion in the workplace, and take pride in ensuring every member of our team feels empowered.

Reporting to the Manager, Retail Strategy, Design and Merchandising, you will play a key role in deploying our brand across our Canadian network. At the heart of new service centre openings, renovations and transformations, you will bring our brand standards to life, ensuring a consistent and seamless customer experience from coast to coast. Your ability to coordinate multiple stakeholders and transform strategy into tangible outcomes will make you an essential contributor to our national growth.

Your Mission

• Ensuring flawless execution of our brand image across service centres.
• Supporting field teams in applying brand standards.
• Leading the marketing component of service centre openings, renovations and relocations across the country.
• Coordinating marketing needs with internal teams and external partners.
• Developing, maintaining and enhancing tools and reference materials for the network.

More Specifically, You Will Be Responsible For:

Brand Activation and Field Deployment

• Integrating brand elements within service centres while ensuring compliance with visual and merchandising standards.
• Coordinating the installation of signage, promotional materials and merchandising assets.
• Adapting brand solutions to the operational and physical realities of each service centre while maintaining national consistency.

Opening and Renovation Project Management

• Supporting teams responsible for service centre openings, renovations and relocations.
• Participating in project meetings as the marketing representative, including local marketing campaigns, local digital marketing initiatives, sales support, and partnerships with insurance providers.
• Collaborating with Real Estate, Operations, Design, Construction and Marketing teams to ensure alignment of deliverables and project timelines.

Stakeholder Coordination

• Serving as the primary marketing point of contact for internal and external stakeholders.
• Coordinating local visibility initiatives, digital presence requirements and advertising campaigns related to projects.
• Ensuring seamless communication between suppliers, field teams and corporate partners.

Governance and Reference Tools

• Utilizing and maintaining brand guidelines, procedures and deployment tools for the network.
• Updating documentation based on evolving standards, operational needs and field learnings.
• Documenting best practices and sharing recommendations to support future rollouts and continuous improvement.

The Ideal Profile: The Balance Between Vision and Execution

• Experience: 3 to 6 years of experience in retail marketing, brand activation, customer experience, or marketing project management.
• A Natural Coordinator: Skilled at managing multiple projects simultaneously, prioritizing effectively and meeting deadlines.
• Practical Mindset: Able to translate brand standards into concrete actions that work in real-world environments.
• Strong Communicator: Excellent collaboration skills with the ability to positively influence a broad range of stakeholders.
• Bilingual: Comfortable communicating in both French and English to support teams across Canada.
• Analytical Thinker: Able to assess needs, identify appropriate solutions and recommend practical actions.

Why Choose This Opportunity?

• Make a Visible Impact: See the results of your work come to life in service centres across the country.
• Variety of Projects: Contribute to openings, renovations, transformations and diverse brand initiatives.
• Collaborative Environment: Work with passionate and multidisciplinary teams from Marketing, Operations, Real Estate and Customer Experience.
• Professional Development: Grow your expertise in brand activation, project management and customer experience on a national scale.
• Flexibility and Balance: Enjoy a hybrid work environment, a collaborative culture and the autonomy to manage your projects effectively.

We believe that genuine care can make a real difference in the customer experience, and it begins with making a difference in the careers of our team members.

Belron Canada is an integral part of the Belron International family, a global leader in auto glass repair and replacement, and forward-facing digital camera calibration. Belron Canada alone operates 325+ service centres, 2 distribution centres and 26 warehouses across 10 provinces, and is home to over 1,200 employees.

Our pursuit of excellence commits us to providing sustainable world‑class care for our communities and the climate.