Advisor, Loyalty Marketing (18-Month Term)

WestJet; Calgary; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Travel privileges for you and your 가족

Savings and Benefit programs

Fun culture

Job summary

WestJet Loyalty Marketing Advisor role focuses on developing and executing initiatives to strengthen WestJet Rewards member engagement through multi-channel channels including email, web and social. You will lead experiential marketing programs, craft content strategies, and collaborate with Loyalty stakeholders, Marketing teams and agencies to deliver impactful campaigns that deepen member affinity.

The position requires in-person collaboration up to five days a week, with travel as needed to

Qualifications

• Degree in Marketing, Communications, or equivalent experience.
• 5+ years in marketing, communications, loyalty, or related fields.
• Experience planning multi-channel campaigns.
• Experience developing content and loyalty initiatives is a plus.
• Ability to manage multiple projects with deadlines.
• Strong PM skills coordinating stakeholders, timelines, budgets.
• Results-driven using campaign data to inform decisions.
• Knowledge of digital, social, email, and traditional channels.
• Experience managing agencies and external partners.
• Travel flexibility required.

Responsibilities

• Develop content and communications plans across channels.
• Execute member engagement initiatives and events.
• Identify customer insights to inform future initiatives.
• Build go-to-market plans with audience, channels, timing.
• Prepare agency briefs and guide creative direction.
• Set campaign objectives and metrics of success.
• Manage campaign financials: estimates, forecasting, PO, invoices.
• Coordinate cross-functional teams and monitor performance.
• Maintain WestJet Rewards brand identity across channels.

Skills

Marketing strategy

Campaign planning

Content development

Cross-functional collaboration

Project management

Data-driven decisions

Communication

Education

Degree in Marketing or Communications

Tools

Marketing automation

CRM systems

Email marketing tools

Job description

This position requires in-person collaboration up to five days a week. This arrangement is subject to change based on business requirements.

Why WestJet

Since our story took off in 1996, WestJet has strived to enrich the lives of everyone in our world; a career with us is no exception. We’re proud to be one of Canada’s most admired and respected corporate cultures and continuously aim for the highest standards of service and success.

Join us, this is where your career story takes off.

Overview Of Role

The Loyalty Marketing Advisor is responsible for developing and executing marketing initiatives that help build meaningful connections between WestJet Rewards and its members. Reporting to the Manager, Loyalty Marketing, this role leads the planning and delivery of member engagement initiatives designed to educate, inspire, recognize, and connect members throughout their journey with the program.

Working closely with Loyalty stakeholders, Marketing teams, and agency partners, the Advisor is responsible for developing and bringing to life the program’s experiential marketing strategy. This includes identifying, planning, and executing member experiences ranging from acts of appreciation and recognition programs to larger-scale activations and events that strengthen member affinity, reinforce the value of membership, and create meaningful connections with the brand.

The Advisor is also responsible for developing content and communications strategies that support member engagement and loyalty marketing objectives. This includes identifying opportunities to educate, inspire, and engage members through coordinated marketing initiatives across email, web, social, and other member-facing channels. Through content planning, storytelling, and integrated campaign execution, the role helps increase awareness and understanding of the program, strengthen member affinity, and create ongoing engagement beyond transactional interactions.

You'll Thrive In This Role If…

• You take pride in delivering impactful work and seeing the results.
• You know how to take an idea from spark to launch and love the process in between.
• You stay calm, flexible, and focused when things get busy (which they often do!).
• You’re naturally curious, creative, and attuned to current trends and cultural insights.
• You’re a clear communicator who builds strong relationships and gets things done through collaboration.
• You take initiative, jump in where needed, and follow through to make things happen.

Key Deliverables Include

• Develop content and communications plans that educate, inspire, and engage members while bringing the WestJet Rewards program to life across email, social, web, and other member-facing channels.
• Develop and execute member engagement initiatives and experiential marketing programs ranging from acts of appreciation and recognition programs to larger-scale member events and activations.
• Identify opportunities and customer insights that inform future member engagement initiatives, communications, and campaign enhancements.
• Build clear, insight-driven go-to-market plans including audience, channel mix, message strategy, and timing in collaboration with stakeholders and colleagues.
• Prepare and deliver agency briefings with objectives, key messages, creative direction, and required assets; provide ongoing guidance on concept, copy, visual execution and plans.
• Set campaign objectives and metrics of success. Ensure key messages and tactics align to both.
• Manage campaign financials including estimate development, monthly forecasting, PO creation, and invoice reconciliation.
• Coordinate cross-functional teams to execute integrated campaigns and initiatives, managing timelines, budgets, task coordination, and stakeholder alignment, while monitoring performance and providing data-driven recommendations.
• Maintain consistency of WestJet Rewards visual identity, tone, and messaging across all communications and channels.

Experience And Qualifications

• Degree in Marketing, Communications, or equivalent professional experience.
• 5+ years of experience in marketing, communications, advertising, loyalty, or related fields.
• Experience planning and executing integrated, multi-channel marketing campaigns.
• Experience developing content, member engagement, experiential marketing, loyalty marketing, or customer experience initiatives is considered an asset.
• Ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
• Strong project management skills with experience coordinating stakeholders, timelines, budgets, and deliverables.
• Results-oriented with the ability to use campaign performance data and customer insights to inform recommendations and decision-making.
• Knowledge of current marketing channels and media landscape, including digital, social, email, and traditional marketing channels.
• Experience managing agencies, external partners, and vendors.
• Strong communication, collaboration, and relationship-building skills.
• Self-motivated team player with a high degree of initiative and accountability.
• Experience in loyalty marketing, travel, hospitality, financial services, or aviation industries is considered an asset.
• Flexibility to travel as required.

The Benefits Of Being a WestJetter

WestJet provides all WestJetters with a competitive total rewards package. On top of that, we offer:

• A fun and friendly culture with colleagues who work together to win
• Travel privileges for you and your family, effective from your start date
• Savings and Benefit programs that are flexible to meet your specific needs

About WestJet Group Of Companies

WestJet took to the skies in 1996 with just over 200 employees and three aircraft operating service to five destinations. Since then, WestJet has pioneered low-cost travel in Canada, cutting airfares in half, and increasing the flying population in Canada by more than 50 per cent. Since the Sunwing Airlines integration in 2025, more than 15,000 WestJetters support nearly 200 aircraft and connect guests to our global network of more than 100 destinations across North America, Central America, the Caribbean, Europe and Asia. The WestJet Group is a major Canadian employer and includes WestJet Airlines, WestJet Encore and Sunwing Vacations Group. We’re Canada’s leading value airline and largest vacation provider, with a united purpose of providing affordable and accessible air and vacation travel to Canadians.

Our safety promise

At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. Safety and security are shared responsibilities all team members are expected to use safe work practices to ensure their well-being and the safety of others. WestJet recognizes that the use of Alcohol and Drugs can adversely impact a safe work environment and the well-being of others including guests, suppliers and the public, as well as place WestJet's operations at risk. All roles that are identified as Safey-Sensitive are required to pass a Pre-Employment Alcohol and Drug Test as per WestJet'sAlcohol and Drug Policy.

Our commitment to diversity, equity and inclusion

We embrace what makes each of us unique, and what makes us uniquely WestJet. We welcome diverse skills, experiences and backgrounds so if you're passionate about this role, we encourage you to apply - even if you don't meet every qualification listed. WestJet is committed to inclusiveness, equity and accessibility throughout the selection process. If you require accommodation at any stage, please contact our Talent Acquisition team at [e-mail].

We value the time and effort you put into your application. Our recruitment process is highly competitive and while every applicant will receive communication regarding their application status, only those selected to move forward will be contacted with next steps. If this role isn’t the right fit, we encourage you to explore future opportunities with us.

About

For more information about everything WestJet, please westjet.com/aboutus.

If you wish to withdraw your application or request that your personal information be deleted, please contact us at [e-mail].