Advisor, Content and Web Marketing

Bombardier Transportation GmbH; Dorval; Hybrid; CAD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a Lead Advisor for Content and Web Marketing. In this pivotal role, you will be responsible for developing and executing content strategies that resonate with audiences and align with business goals. You will oversee the production of engaging content across various platforms, ensuring a consistent brand voice and high-quality user experiences. With a focus on collaboration, you will work closely with stakeholders while managing budgets and timelines. This position offers the opportunity to thrive in a dynamic environment, where your expertise in content creation and project management will contribute to the success of innovative marketing initiatives.

Benefits

Dental Insurance

Medical Insurance

Life Insurance

Disability Insurance

Retirement Savings Plan

Employee Assistance Program

Qualifications

• 8+ years of experience in content and web strategies.
• Strong project management and leadership skills.

Responsibilities

• Plan and distribute high-quality content across digital platforms.
• Lead content strategies aligned with brand objectives.

Skills

Content Strategy

Project Management

Team Leadership

Written Communication

Stakeholder Management

Education

Bachelor's Degree in Marketing

Job description

Press Tab to Move to Skip to Content Link

Select how often (in days) to receive an alert:

When applicable, Bombardier promotes flexible and hybrid work policies.

At Bombardier, we design, build and maintain the world’s peak-performing aircraft for the world’s most discerning people and businesses, governments and militaries. We have been successful in setting the highest standards by putting our people at the heart of it all, and defining excellence, together.

Working at Bombardier means operating at the highest level. Every day, you are part of a team that delivers superior experiences and products, pushing the boundaries of what's possible in our industry and beyond. By prioritizing employee growth and development, we empower everyone to reach their full potential on their own terms, because the best work happens when you are free to be yourself and share your unique expertise.

With our employees’ well-being top of mind, we offer a comprehensive and competitive Benefits Program, which includes the following:

• Insurance plans (Dental, medical, life insurance, disability, and more)
• Retirement savings plan
• Employee Assistance Program

Content

• Responsible for planning, creating, and distributing high-quality content across our digital platforms — including the corporate website, social media, Youtube and customer communications, working towards creating a consistent high-performing content ecosystem for Bombardier.
• Responsible for overseeing the production of our corporate magazine (2 print issues a year) in print and digital form with an external vendor.
• Lead the annual content plan and develop and execute content strategies that align with brand strategy, business objectives, and audience needs.
• Write, edit, and manage content across various formats — including web pages, articles, social media, and newsletters.
• Collaborate with stakeholders across departments to gather inputs, shape narratives, and ensure alignment.
• Maintain and evolve our tone of voice, content guidelines, and editorial standards.
• Manage the content calendar, ensuring timely publication aligned with campaigns and company milestones.
• Create content briefs for our internal creative studio and work with copywriters and external suppliers to produce content.
• Monitor content performance and optimize based on insights, feedback, and best practices.

Web

• Own the corporate website experience — from lead generation capture and UX to content strategy and performance.
• Lead major web initiatives including redesigns, optimization, and integrations.
• Partner with internal stakeholders, IT, and external vendors to deliver high-performing digital experiences.
• Ensure accessibility, performance, SEO, and brand consistency across all web properties.
• Oversee regular content updates and maintenance to the corporate website.
• Manage budgets, timelines, and vendor relationships to deliver projects on time and within scope.

How to thrive in this role?

• You have a bachelor’s degree in marketing or a related field.
• You have a minimum of 8 years of experience developing, implementing, and leading content and web strategies in a large organization.
• You have experience leading a team.
• You have the ability to interact effectively with a variety of external and internal contacts and team members.
• You can work autonomously.
• You are an expert in written and verbal communication in English. Long-form copywriting experience is considered an asset.
• You are highly organized and able to juggle multiple priorities in a fast-paced and stressful environment.
• You have strong project management skills.
• You have budget management and reporting skills.
• You have solid leadership skills and an ability to work in an extended team across business functions/units.
• You have strong stakeholder management skills.

Please note: You don’t need all the skills, knowledge, and experience listed for this position! We’re not looking for the perfect candidate; we’re looking for great talent and resourcefulness.

Bombardier is an equal opportunity employer and encourages persons of any race, religion, ethnicity, gender identity, sexual orientation, age, immigration status, disability, or other legally protected characteristics to apply.

Job Lead Advisor, Content and Web Marketing

Primary Location Administrative Centre (CA)

Organization Aerospace Canada

Shift

Employee Status Regular

Requisition 7924 Lead Advisor, Content and Web Marketing