Advisor & Client Experience Enablement Manager – Digital Execution

Manulife; Toronto; Hybrid; CAD 86,000 - 156,000; Full time

Job summary

A leading financial services provider, Manulife is seeking an Advisor & Client Experience Enablement Manager. This role involves developing clear and actionable content to improve advisor and client communications across digital platforms. Ideal candidates will have a Bachelor's degree and significant experience in digital content management within financial services, focusing on enhancing user experience through effective strategies.

Benefits

Health and dental benefits

Mental health support

Flexible working environment

Generous paid time off

Retirement savings plans

Qualifications

• 5+ years of experience in B2B/B2B2C content or lifecycle communications.
• Strong grasp of advisor and client journeys in financial services.
• Ability to turn strategies into execution-ready content.

Responsibilities

• Translate advisor lifecycle strategies into structured communications.
• Draft digital messages across various platforms for clarity and engagement.
• Conduct audits and gather feedback for content improvement.

Skills

Digital content development

Client journey mapping

Communication

Editing

Project management

Education

Bachelor’s degree in Business, Communications, or Digital Media

Tools

Salesforce

Seismic

CMS

Jira

Figma

Job description

As anAdvisor & Client Experience Enablement Manager – Digital Execution, you will play a key role in translating strategies into clear, actionable advisor and client experiences. Sitting within the Digital and Customer Experience team, you will support execution of sales enablement content and lifecycle communications across digital platforms — including public-facing sites, secure portals, and Salesforce-integrated tools. This role focuses on delivery: making complex banking concepts accessible, building advisor-facing content infrastructure, and enabling seamless communications that support funding, onboarding, and retention goals.

Position Responsibilities:

• Translate advisor lifecycle strategies and engagement into structured advisor communications and enablement tools across digital and secure platforms.

• Support the creation and execution of content for Seismic, onboarding journeys, funding education, and enablement assets.

• Draft and implement digital messages across mobile apps, web portals, secure applications, and sales tools, with an emphasis on clarity, simplicity, and credibility.

• Collaborate with product managers, sales leaders, compliance, technology, and GTM to ensure content is accurate, aligned, and friction-free.

• Help maintain theadvisor communications framework, including message prioritization, frequency, and cross-functional coordination.

• Conduct audits, gather feedback, and contribute to usability improvements across content touchpoints.

• Apply accessibility (e.g. WCAG) and compliance standards while ensuring messages remain clear and effective.

• Operate within structured workflows using tools like CMS platforms, Salesforce, Figma, Jira, or Confluence.

Required Qualifications:

• Bachelor’s degree in Business, Communications, Digital Media, or related field.

• 5+ years of experience in B2B / B2B2C, digital content, or lifecycle communications, preferably in financial services.

• Strong grasp of advisor and client journeys in banking, lending, or wealth environments.

• Proven ability to turn strategy into execution-ready content and message flows.

• Familiarity with Salesforce, Seismic, CMS tools, and Agile working environments.

• Excellent writing and editing skills, with the ability to balance precision, compliance, and engagement.

• Experience developing or applying content governance frameworks (cadence, prioritization, message clarity).

• Strong organizational skills with the ability to manage multiple streams of work in fast-paced environments.

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html .

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [e-mail] .

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$86,250.00 CAD - $155,250.00 CAD

If you are applying for this role outside of the primary location, please contact [e-mail] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [e-mail] for more information about U.S.-specific paid time off provisions.