Advisor, Brand Sponsorships

Relevance; Aurora; Hybrid; CAD 79,000 - 115,000; Full time

Benefits offered by this job

Annual bonus

4 weeks vacation

Defined benefit pension

Group insurance including telemedicine

Telework equipment reimbursement

Competitive salary

Job summary

Desjardins is seeking a Brand Sponsorships Advisor to develop and manage the sponsorship portfolio aligned with brand strategy. You will analyze opportunities, negotiate agreements, and coordinate with internal teams to ensure contract compliance and strong ROI.

You will lead activation strategies, monitor performance with KPIs, and contribute to risk analysis and governance processes while maintaining close collaboration across departments.

Qualifications

• Bachelor's degree in business, marketing, communications or a related field.
• A minimum of five years of relevant experience in brand sponsorship management, partnership marketing, or a related discipline, ideally in a complex, matrixed organization or a regulated industry
• Advanced experience crafting and implementing sponsorship strategies that deliver measurable brand and business results
• Advanced proficiency with project management
• Advanced knowledge of using data and insights to assess opportunities and recommend strategy
• Advanced commercial acumen and risk management

Responsibilities

• Analyze new partnership opportunities and existing portfolio contractual renewals, in consultation with their Team Lead.
• Build strong recommendations and send to appropriate stakeholders during the analysis and decision-making phases, including seeking relevant risk analysis from Brand & Validation Committee.
• Negotiate partnership agreements in accordance with the Sponsorships and Donations Directive, and work with partners and internal stakeholders to draft contracts and manage contract compliance.
• Maintain and ensure completion of all relevant contractual and project files including validations.
• Manage a partnership budget, ensuring the project remains within the planned budget.
• Monitor key elements of the partnership from a contractual perspective and ensure accurate payment of partnership entry fees.
• Draft and validate partnerships mandate and lead kick-off within the working group.
• Collaborate with internal subject matter experts and agency partners to develop activation strategies that maximize brand visibility and business outcomes.
• Manage ongoing relationship with the partner and maintain strong internal collaboration.
• Monitor, measure, and report on sponsorship performance using KPIs, analytics, and feedback.
• Stay current on industry best practices, trends, and competitor activity to keep activations innovative.

Skills

Action oriented

Ambiguity

Business insight

Collaborates

Communicates effectively

Customer Focus

Interpersonal Savvy

Nimble learning

Advanced English proficiency

Project management

Education

Bachelor's degree in business, marketing, communications or a related field

Tools

Project management tools

Analytics tools

Risk management frameworks

Job description

The Brand Sponsorships Advisor supports the development of the Desjardins brand sponsorship portfolio, including analysis, negotiation, contract, activation, budget and ongoing management of partner relationship related to the portfolio they are assigned. A seasoned expert in crafting and executing sponsorship strategy and activations that align with our brand and business strategy and objectives. The Sponsorships Advisor must display superior sponsorship project management from end-to-end and work in collaboration with various members of the team as well as the experts involved in the ongoing strategic planning and execution of partnership activations. More specifically, you will be required to:

Analyze new partnership opportunities and existing portfolio contractual renewals, in consultation with their Team Lead.

Build strong recommendations and send to appropriate stakeholders during the analysis and decision-making phases, including seeking relevant risk analysis from Brand & Validation Committee (Brand, PR, Compliance, etc.)

Negotiate partnership agreements in accordance with the process and terms of the Sponsorships and Donations Directive, and work in collaboration with the partners and key internal stakeholders to draft contract and manage contract compliance, ensuring that partnership and related contractual benefits align with current sponsorship and brand strategy, priorities and is in-line with the Sponsorships and Donations Directive, while ensuring that the partnership provides a strong ROI (return-on-investment) and ROO (return-on-objectives), alignment with organizational values, reputation and interests. The Advisor is also responsible for any contractual adaptations, renewals and amendments related to their assigned portfolio. More specifically, you will be required to:

• Maintain and ensure completion of all relevant contractual and project files (including appropriate documentation and validations)
• Manage a partnership budget, ensuring that the project remains within the planned budget
• Monitor key elements of the partnership from a contractual perspective and ensure accurate payment and processing of contractual payments (partnership entry fees)
• Draft and validate partnerships mandate and lead kick-off within the working group and taking accountability for validations ensuring initiatives align with project objectives
• Collaborate with internal subject matter experts and agency partners to develop integrated activation strategies that maximize brand visibility, engagement, business outcomes, and partner value
• Manage on-going relationship with the partner as well as maintain strong, collaborative relationships internal teams
• Monitor, measure, and report on sponsorship performance using KPIs, analytics, and feedback to inform ongoing improvements and demonstrate business value
• Perform administrative tasks as assigned as well as support organizational requests for information related to assigned partnership portfolio. Stay current on industry best practices, trends, and competitor activity, ensuring recommendations and activations are innovative and best-in-class
• Identify and bring forward recommendations for ways to build connections between portfolio to further amplify our impact in the community
• As a sponsorships and donations expert, in alignment with their respective Team Leader, provides advisory support within the organization for business sectors and support functions (e.g., training, toolkits, best practices) to internal teams and partners to elevate sponsorship execution and impact.

What we offer*

• Competitive salary and annual bonus
• Salary range : $78 582 to $115 255 per year (Downtown Toronto)
• Salary range : $75 009 to $110 014 per year (Toronto suburbs)
• 4 weeks of flexible vacation starting in the first year
• Defined benefit pension plan that provides predictable, stable income throughout retirement
• Group insurance including telemedicine
• Reimbursement of health and wellness expenses and telework equipment

* Benefits apply based on eligibility criteria.

#LI-Hybrid, #ON09-, #ON09*

What you bring to the table

• Bachelor's degree in business, marketing, communications or a related field
• A minimum of five years of relevant experience in brand sponsorship management, partnership marketing, or a related discipline, ideally in a complex, matrixed organization or a regulated industry
• Please note that other combinations of qualifications and relevant experience may be considered
• Advanced experience crafting and implementing sponsorship strategies that deliver measurable brand and business results
• Advanced proficiency of English due to the nature of the duties or work tools or because the position involves interactions with English-speaking partners, members and/or clients
• Advanced proficiency with project management
• Advanced knowledge of using data and insights to assess opportunities and recommend strategy
• Advanced commercial acumen and risk management

• Action oriented
• Ambiguity
• Business insight
• Collaborates
• Communicates effectively
• Customer Focus
• Differences
• Interpersonal Savvy
• Nimble learning

Equity, Diversity, Inclusion and Accessibility

At Desjardins, we believe in equity, diversity and inclusion. We're committed to welcoming, respecting and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all. At Desjardins, we have zero tolerance for discrimination of any kind. We believe our teams should reflect the diversity of the members, clients and communities we serve.

If there's something we can do to help make the recruitment process or the job you're applying for more accessible, let us know. We can provide accommodations at any stage in the recruitment process. Just ask!

Desjardins uses tools that incorporate artificial intelligence functionalities to screen or assess applicants as part of the recruitment process for this position.