Advertising Specialist, Cadillac

Cadillac / GM; Markham; Hybrid; CAD 60,000 - 85,000; Full time

Job summary

A leading automotive brand, Cadillac / GM, is seeking a creative and data-driven Advertising Specialist to enhance brand awareness through integrated marketing campaigns. The role includes collaboration with various internal and external stakeholders to ensure the successful execution of marketing initiatives while possessing a passion for storytelling and strategic thinking.

Benefits

Healthcare, dental, and vision benefits

Life insurance plans

Defined Contribution Pension plan

GM Vehicle Purchase Plan

Paid time off including vacation days

Qualifications

• 3+ years of marketing communications experience.
• Experience with integrated campaigns across various channels.
• Knowledge of advertising platforms and related strategies.

Responsibilities

• Lead and assist in the planning of integrated advertising campaigns.
• Coordinate messaging and resources from different brand teams.
• Ensure brand consistency across all marketing materials.

Skills

Analytical thinking

Project management

Effective communication

Education

Bachelor’s degree in Marketing

Tools

Google Ads

Social media advertising

Job description

Description

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa Elevation Centre or Markham Elevation Centre three times per week, at minimum. We are seeking a creative and data-driven Advertising Specialist to join the Cadillac Canada marketing team. The key focus of the role is to support the development and execution of integrated marketing campaigns on owned and paid channels that enhance brand awareness, drive business growth including new product launches and sustain campaigns for both Brand and Retail efforts. You will collaborate regularly with several internal departments and divisions and external advertising agency partners. If you have a passion for innovation, strategic thinking, advertising and thrive in a fast-paced, cross-functional environment, we’d love to hear from you! Responsibilities Collaborate, lead and assist in the planning and execution of brand and nameplate integrated advertising campaigns, including paid media, across all platforms for new product launches and sustain campaigns, for both retail and brand Contribute to development of Client Input Briefs that outline Marketing and Communication objectives to initiate new projects with Agency Partners Coordinate messaging and resource requests from product brand teams, including CRM programs, dealer digital assets, and POP programs (where applicable) Build and maintain relationships both internally and externally i.e.; CRM, agencies, U.S. and Global GM partners, legal, etc. Contribute to seeding the accurate brand message integration between all internal and external stakeholders including Regional Sales Teams, PR, agencies, CRM, website, etc. This includes approving all consumer facing assets and ensuring brand consistency and adherence to brand guidelines across all materials are met Support the execution of the go-to market plans across the entire brand portfolio as well as alignment with the Regional Marketing teams to support their go-to market needs. Coordinate with creative agency and ensure timely delivery of advertising materials and alignment on go-to-market plans, including paid media, for both brand and retail programs Manage project timelines, and approvals for all customer facing assets to ensure smooth execution of campaigns, this includes maintaining project status documents and legal/brand/product approvals. Ensure social media content reflects the brand’s tone of voice and resonates with target audiences by guiding creative briefs and approving final deliverables Contribute to the strategy and planning for annual Agency brief Influence and manage experiential and sponsorship programs across the portfolio i.e. deliver assets within workback/timelines, attend/supervise executions, work with legal to get contracts and legal documents reviewed and approved by deadlines. Stay up to date with industry trends, platform updates, and emerging advertising technologies

Additional DescriptionRequired key skills, competencies and knowledge: Drive for results and gets things done (High Capacity, High Quality Output, High Sense of Urgency); A strong understanding of marketing principles and best practices Passion for storytelling An analytical mind to understand data and turn insights into action Ability to work effectively with cross-functional and cross-country teams Can execute in a fast-paced environment (High Capacity, Quality Output, Quick Pace) Strong organizational and project management abilities Excellent written and verbal communication skills Excellent judgment and ability to make informed decisions Qualifications Post Secondary Education in Marketing, Communications, Advertising, or a related field Bachelor’s degree in Marketing, Communications, Advertising, or a related field Preferred Marketing communications experience (brand, retail, advertising) Experience working on integrated campaigns, both owned channel communications (email, website, retail) and paid media advertising Knowledge of advertising platforms, including Google Ads, social media advertising, and other digital channels. Experience working at or closely alongside a Creative or Media Agency is a significant asset Experience with media strategy, planning and monitoring campaign performance is an asset Ability to travel across Canada for various events Automotive Industry experience is an asset Product knowledge considered an asset Bilingual considered an asset Minimum 3+ years of relevant experience Benefits: The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others: Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave. Healthcare, dental and vision benefits including health care spending account and wellness incentive. Life insurance plans to cover you and your family. Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement. GM Vehicle Purchase Plan for you, your family, and friends. GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.Why Join UsWe believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.Total Rewards | Benefits OverviewFrom day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.Non-Discrimination and Equal Employment Opportunities (U.S.)General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.AccommodationsGeneral Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [e-mail] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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