Ad Ops Specialist

Sobeys; Halifax; On-site; CAD 55,000 - 75,000; Full time

Job summary

Sobeys is seeking an Ad Ops Specialist to oversee the setup and activation of onsite, app, email, offsite, and ecommerce campaigns from our Halifax office. You will run media campaigns across Empire channels and external networks, ensuring correct ad display and resolving issues promptly.

You will monitor KPIs, optimize for effectiveness, and collaborate with UX teams on site, app, and email updates. Vendor relationships are key to resolving ad-serving challenges.

Qualifications

• 3+ years hands-on experience working with ad tech.
• Experience in setting up & activating campaigns in platforms such as GAM, DV360 & Meta.
• Experience working at or closely with advertising agencies and with promotional advertising on retail sites.

Responsibilities

• Manage setup and activation of onsite/app, email, e-commerce and offsite campaigns as per defined best practices.
• Execute media campaigns across Empire owned channels and offsite channels (i.e., using GAM to create ads).
• Ensure ads are displaying correctly and troubleshoot where necessary.
• Monitor campaign performance through KPIs and optimize for campaign effectiveness.
• Ensure campaigns achieve expectations and customer satisfaction is achieved.
• Collaborate with UX teams on changes to site, app, and emails.
• Troubleshoot and own campaign issues through to solution.
• Manage relationships with ad serving vendors.

Skills

Ad tech

GAM

DV360

Meta

Job description

Ready to Make an Impact? We are looking for an Ad Ops Specialist to manage the setup and activation of onsite/app, email, offsite & ecommerce campaigns. In this role, you will execute media campaigns across both Empire-owned and external channels, ensuring ads display correctly and troubleshooting any issues that arise. You will monitor campaign performance through KPIs, optimize for effectiveness, and collaborate with UX teams on site, app, and email changes, while managing relationships with ad serving vendors to resolve any issues. Sobeys is full of exciting opportunities, and we are always looking for bright new talent to join our team! We currently have a full-time opportunity for a Ad Ops Specialist. This role is based out of our office in Halifax, NS.

Here’s where you’ll be focusing:

• Manage setup and activation of onsite/app, email, e-commerce and offsite campaigns as per defined best practices
• Execute media campaigns across Empire owned channels and offsite channels (i.e., using GAM to create ads)
• Ensure ads are displaying correctly and troubleshoot where necessary
• Monitor campaign performance through KPIs and optimize for campaign effectiveness
• Ensure campaigns achieve expectations and customer satisfaction is achieved
• Collaborate with UX teams on changes to site, app, and emails
• Troubleshoot and own campaign issues through to solution
• Manage relationships with ad serving vendors

What you have to offer:

• 3+ years hands‑on experience working with ad tech
• Experience in setting up & activating campaigns in platforms such as GAM, DV360 & Meta
• Experience working at or closely with advertising agencies and with promotional advertising on retail sites
• Strong attention to detail
• Strong analytical, decision‑making, project management, and communication skills
• Vendor relationship management
• Hands on knowledge of different media buying platforms #LI-Hybrid