Ad Operations Specialist

Gotvantage; Toronto; Remote; CAD 50,000 - 90,000; Full time

Job summary

An innovative firm is on the lookout for an Ad Operations Specialist to lead client account management and drive effective digital advertising campaigns. In this dynamic role, you will leverage your expertise in platforms like Facebook, Instagram, and Google Ads to enhance campaign performance and deliver insightful reports. You will work closely with retail partners, utilizing cutting-edge technology to optimize their media strategies. Join a diverse and creative team that values flexibility and collaboration, and enjoy a range of benefits including medical coverage and stock options. This is a fantastic opportunity to make a real impact in a rapidly evolving industry.

Benefits

Medical Benefits

Dental Benefits

Vision Benefits

Employee Stock Option Plan

Generous Vacation

Paid Holidays

Maternity/Parental Leave

Education Assistance

Development Courses

Discount Programs

Qualifications

• 1-2 years of experience in digital advertising, especially with major platforms.
• Strong proficiency in Excel and PowerPoint for reporting and analysis.

Responsibilities

• Manage client accounts and ensure project deadlines are met.
• Develop strategic digital advertising plans to achieve client goals.

Skills

Digital Advertising

Facebook Advertising

Google Ads

Pinterest Advertising

Analytics

Excel

PowerPoint

Project Management

Attention to Detail

Curiosity

Education

Bachelor’s Degree in Advertising, Marketing, or Communications

Tools

Facebook Ads Manager

Google Ads

DV360

Google Analytics

Job description

Ad Operations Specialist

We are seeking an experienced Ad Operations Specialist. The Ad Operations Specialist is responsible for overseeing the day-to-day activities of client accounts. You will develop an understanding of our retail partners' business and maintain a positive relationship to position Vantage as their strategic long-term retail media network resource. You will assist retail clients in using Vantage’s machine learning and artificial intelligence platform that powers their media network.

This is a customer service role with a heavy focus on Pinterest, Facebook, Instagram & Google Advertising that is highly focused on generating insights and campaign performance. You must be comfortable building remote relationships, managing Pinterest, Facebook, Instagram, and Google ad campaigns, and connecting with clients as a subject matter expert.

Responsibilities Include:

1. Assist the Account Manager in the day-to-day management of accounts, including responding to client phone calls, emails, production, and creative deadlines to ensure the continued progress of client workflow and meeting project deadlines.
2. Develop tailored strategic plans to execute effective digital advertising campaigns and tactics that achieve client goals.
3. Navigate FB Ads Manager, Google Ads, DV360, and Google Analytics interface with ease to audit campaigns, report on performance, and find opportunities to meet revenue and ROAS targets, drawing attention to potential problems before they occur.
4. Oversee campaign budget management and review automated adjustments.
5. Create client-facing reports on all aspects of Vantage campaigns.
6. Bring innovation to your role and implement testing initiatives in key areas such as ad creative, messaging and layout, beta testing, A/B testing, and more.
7. Ensure that project milestones are achieved within the project timeline and seek new opportunities to provide additional services within existing client accounts.
8. Ensure internal processes are followed, and that campaigns are being actively monitored and improved on.

Required Skills:

1. Bachelor’s Degree or equivalent experience in Advertising, Marketing, Communications, or related field.
2. 1-2 years of experience in digital advertising, specifically with Facebook/Instagram, Pinterest, Google Ads, DV360, remarketing and Conversion tracking, knowledge of Google Analytics for reporting and tracking.
3. A high degree of proficiency with Excel and PowerPoint, able to crunch numbers and turn around a compelling, and well-structured report on what you’ve found (Bonus points if the report looks good too).
4. Strong sense of curiosity, analytical mind with extreme attention to detail.
5. Excellent organizational skills, with the ability to juggle multiple projects.
6. Results-oriented and able to work under pressure and tight deadlines.
7. Previous experience working with retail brands is a huge bonus.
8. Languages other than English are a bonus, especially Spanish and French.

About Vantage:

Vantage plays in a $250BN addressable market in North America that is seeing significant disruption. Retailers are transforming their digital marketing practices to drive customer acquisition and are looking for new profit centers in retail media networks.

Vantage is uniquely positioned in this space, having established a technology platform that is custom built for retail media. We offer the only turnkey platform for integrated retail media networks. We significantly outperform online media benchmarks by leveraging automation, machine learning, and AI. Ours is the market-leading platform and we have real traction with some of the biggest names in retail.

We are excited to expand the team and take the company to the next level. You would have the opportunity to get in early and obviously that comes with great possible financial upside, but it also comes with an opportunity to shape the culture of the team. We’re looking for true team players, not lone wolves, or temporary hired guns. We are professionals with a passion for doing great work and driving real success for Vantage and our clients.

Headquartered in Toronto but working fully remotely, the Vantage team is diverse, creative and fun. Our belief is that our strong commitment to diversity & inclusion enables Vantage to be better. We also believe that people are happiest and can accomplish the most amazing things when they have the freedom and flexibility to customize their work and life environments, and can take on huge, stimulating challenges with fantastic colleagues.

In addition to your compensation, enjoy the rewards of an organization that puts our heart into building a team. Vantage offers a full range of medical, dental, and vision benefits. All employees are also owners, as everyone is enrolled into the Vantage Employee Stock Option Plan. Vantage provides strong maternity/parental leave benefits in all jurisdictions. Vantage also offers numerous well-being programs, education assistance, development courses, and discount programs with participating partners. As for time off, Vantage employees enjoy generous vacation, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time, and other time off are provided consistent with relevant jurisdictions and company policies.

Reasonable accommodations are available to job applicants on request and throughout the application process.

We thank all applicants in advance for their interest in this position; however, only those selected for an interview will be contacted.

To apply, please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for the Ad Operations Specialist role at Vantage.

Location: Remote (Eastern Standard Time; GMT-5)