Acquisition & Ecommerce Lead

AlgaeCal Inc.; Vancouver; Hybrid; CAD 70,000 - 110,000; Full time

Job summary

An innovative eCommerce company is seeking a strategic Acquisition & Ecommerce Lead to drive revenue growth. In this pivotal role, you'll leverage your extensive digital marketing experience to optimize customer journeys and enhance conversion rates. Your leadership will guide a talented team, ensuring that data-driven strategies translate into significant sales increases. With a focus on full-funnel marketing, you'll integrate various channels to create seamless customer experiences. Join a passionate team dedicated to making a difference in people's lives while enjoying a culture that values fun and collaboration.

Benefits

Generous healthcare package

Monthly team events

Flexible Stat Holidays

Weekly team lunches

Casual dress code

Dog-friendly office

Remote working options

Qualifications

• 5+ years in digital marketing with proven eCommerce success.
• Strong leadership skills with a focus on team development.
• Expertise in optimizing customer journeys and conversion rates.

Responsibilities

• Lead digital marketing strategies to drive eCommerce growth.
• Mentor junior marketers and optimize customer acquisition.
• Analyze data to improve conversion rates and revenue.

Skills

Digital Marketing

Performance Digital Media

Cross-Channel Marketing

Data-Driven Decision Making

Leadership

Conversion Rate Optimization

eCommerce Strategy

UI/UX Understanding

Education

Bachelor's Degree in Marketing or Related Field

Tools

A/B Testing Tools

Analytics Platforms

Adtech Solutions

Job description

Growth Guru: You’re a strategic leader in digital marketing with a proven track record of scaling acquisition and eCommerce performance. You’ve led teams, developed high-impact strategies, and optimized customer journeys that convert at every stage, from first click to final purchase. Fluent in the full funnel, you know how to turn data-driven insights into skyrocketing sales while mentoring and guiding teams to execute at the highest level. If that sounds like you, here’s your next big opportunity:

AlgaeCal is searching for a top-tier Acquisition & Ecommerce Lead to join our team and propel our revenue growth to new heights.

Small print here ⇒ We’re an eCommerce company. So, we want you to have eCommerce experience. Lots of it. So if you don’t love digital marketing the way cats love cream, you probably shouldn’t read any further.

Still here? Okay then…

This job will give you ALL the feels:

At AlgaeCal, we’re driven by a single idea. To end the fear of bone loss. In the United States, an estimated 54 million people have low bone density.

The good news? AlgaeCal has the world’s only clinically-backed natural solution to this problem. We give hope to everyone worried about bone loss. If that excites you, you’ll find no better place to continue your career than at AlgaeCal.

This job might be for you if you’ve got…

• 5+ years of leadership experience driving revenue via Performance Digital Media in an eCommerce environment. You’ve led teams, provided direction, and ensured continuous improvement in conversion rates, CPAs, ROAS, optimized design, and basket building. Under your expert guidance, teams have tested, tweaked, and fine-tuned thousands of pages to turn clicks into conversions.
• A Yoda-like ability to make strategic, data-driven decisions. When we look at your resume, we’ll see proven experience in capturing target audiences and crafting cross-channel marketing campaigns that engage, educate, and inspire both leads and customers to make a purchase.
• Strategy that converts like a tent revival. Show us how you’ve increased the conversion rates of landing pages, websites, and shopping carts. There’s no ifs, ands, or buts about it - you’ll need at least 3 years of leadership experience in digital marketing, to succeed in this role.
• A brain the size of a small planet! In this role, you’ll need to think imaginatively and act strategically to drive sales.
• A results-driven approach to digital media spend. You’ve overseen budgets, worked closely with Paid Media teams, and know how to allocate resources for maximum efficiency and ROI.
• A track record of leadership and mentorship. You’ve trained junior marketers, led cross-functional teams, and helped others grow into their roles.
• From top-of-the-funnel awareness to the decisive conversion point, you intricately understand how to position content that smoothly guides our audience down the sales funnel, turning curious visitors into loyal customers.
• Experience in full-funnel marketing. You understand that paid social, paid search, paid display, paid video, affiliates/influencers, and direct mail don’t work in silos. You know how to integrate these channels into a seamless customer journey that maximizes ROAS.
• A thick portfolio that demonstrates your mastery of all-things eCommerce. Sorry, but if you have to Google what a ‘heatmap’ is; or don’t know how to run an ‘A/B Test’, then this isn’t the job for you.
• A detective’s eye for revenue leakage. Coupon abuse, friction in the checkout process, poorly timed popups—you can spot the problems and fix them before they drain sales.
• An encyclopedic knowledge of today’s Adtech nuances, remarketing strategies, attribution, martech, and the digital landscape in the U.S.
• A solid understanding of UI/UX. This isn’t essential, but it’s a definite plus. (And yes, we might swoon if you have it.)
  

Now, time to be honest: is this really you? If you’re nodding your head and feeling that flutter of excitement, then we can’t wait to meet you.

Other Qualities You’ll Need

At AlgaeCal we’re going to insist that you have these 3 qualities:

• You’re humble--you put the team and others’ needs ahead of your own
• You’re hungry to learn more
• You’re people smart--in the sense that you’re a great teammate

The truth is, if you don’t have these qualities you won’t last long at AlgaeCal. So if you’re missing one of them, be honest. Save yourself a lot of headaches and skip to a job posting that is a better fit for you.

What Will You Earn?

We believe in rewarding top talent. So let’s talk about salary once we’ve had the chance to get to know you better. Rest assured, we’re generous and offer above-market pay for the right person. If you bring the skills and experience, we’ll make sure the compensation reflects that.

You’ll also enjoy the following benefits:

• A generous healthcare package
• Monthly team events and activities
• Flexible Stat Holidays with the option to bank days for later use
• Weekly team lunches
• Casual dress code
• Incredible dog friendly, Yaletown office one block from SkyTrain
• Remote working is okay with us too.

And above all, you’ll join a team that you’ll never want to leave. Culture is everything to us. Yes, we work extremely hard to change as many people’s lives as possible. But we know how to have fun and reward ourselves too.

How To Apply

So, do you have what it takes to become the next member of team AlgaeCal?

Job opportunities like this don’t come along often, and we’ve got a lot to offer our successful applicant. So, to make sure our future Acquisition & Ecommerce Team Lead is the real-deal, will be a great fit, and will thrive at AlgaeCal, we ask a little more than your run-of-the-mill job application:

If this sounds like a position for you, please respond to this advertisement with your resume and cover letter. Please, read carefully:

1. Write a cover letter addressing:
1. Why are you the best Acquisition & Ecommerce Team Lead for this role? Give quantifiable examples of related achievements.
2. Describe why you fit perfectly with our values. Read them here: https://drive.google.com/file/d/1deCCJZ6tiDiOSlr_W0UdCuM_V_ahzPBs/view
3. What's the toughest challenge you’ve ever overcome in your life? How did you overcome it?
4. What are the last three books you’ve read?
5. What do you do for fun?
2. Explain what you’re doing now for a job:
1. If you don’t have one, explain why.
2. If you have one, explain why you’re looking elsewhere.
3. Upload your cover letter and resume
1. Ensure that your cover letter and resume are saved and sent as one file.

Yes, our hiring process is challenging, but it’s our way of selecting the best--and your way of ensuring your AlgaeCal teammates are tops.

Click the “Apply Now” button on this page and upload your cover letter and resume.

***Note: Please include your cover letter WITH your resume in one document. Applications without a cover letter will not be read!***

We are looking to hire as soon as we find the right person, so act quickly and you can also expect a prompt response.