Account Manager (Social & Influencer)

Publicis Groupe; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading marketing agency in Toronto is looking for an Account Manager, Social and Influencer. The role involves crafting innovative strategies, managing client relationships, and developing cross-channel campaigns. Ideal candidates will have over 5 years of experience in social media or a digital agency. This position offers competitive pay, a hybrid work environment, and extensive benefits, including a strong commitment to employee engagement and career development.

Benefits

Competitive compensation package

Hybrid work environment

Professional development allowance

Gym discounts

Qualifications

• 5+ years of experience in a social media or digital agency.
• Strong proficiency in social platforms.
• Experience in community management for brands.

Responsibilities

• Develop social and influencer communication deliverables.
• Build strategic influencer programs.
• Manage and execute social advertising strategies.

Skills

Account management

Social media strategy

Creative development

Client communication

Analytical skills

Education

Bachelor’s or post-graduate degree in Communications, Advertising, Media Studies

Tools

Meta

X

YouTube

TikTok

Netbase

Job description

Company Description

A three-time SABRE Canadian Agency of the Year winner North has achieved unprecedented success since launching in 2011. North’s fresh approach to PR, influencer, social and digital has helped cement it as a Canadian agency leader.North has found the sweet spot between boutique and large agency: this ‘twelve-year-old start-up’ is running on fresh momentum.

What’s the secret? While a slew of major new clients are tapping the team for their unique blend of expertise, many of North’s "OG" clients are expanding their work with the agency, fuelling organic growth.

We're an agency all about taking risks, thinking big and a true belief that good ideas can come from anywhere.

Job Description

As an Account Manager, Social and Influencer, your job is to partner with clients to relentlessly pursue innovative creative thinking, with a focus on identifying and leveraging new trends, executing programs, and developing client relationships. An essential ingredient of your success is the ability to partner and collaborate with a number of internal and external stakeholders.

This role requires a passionate team leader with very strong creative, strategic thinking and organizational abilities. A strategic, creative and analytical thinker who can create cross-channel media strategies for our clients.

Responsibilities

• Develop and support Social and influencer communication deliverables to meet client objectives, while acting as project lead under senior leaders on campaigns
• Very strong in client communications and account management
• Experience with social and influencer advertising (strategy development and executional experience)
• Build strategic influencer programs including partner selection, vetting, outreach, negotiation and contracts, creative briefing/reviews/edits, paid media integration and analytics/reporting
• Have strong knowledge of the influencer marketing space, key players and industry changes leveraging our in-house platform (powered by CreatoriQ)
• Work alongside our creative teams to develop creative for social & influencer
• Strong understanding of content strategy implementation
• Demonstrate a superior understanding of the Canadian social media and influencer landscape and update broader team on emerging trends in the industry
• Building social advertising strategies to support client campaigns; able to place and track ads across social media platforms (e.g., Meta, X, TikTok, YouTube, LinkedIn, Netbase or similar for insights)
• Strong social writing skills; ability to write effective and thumb-stopping social content
• Acumen for social creative development; ability to work with and manage production partners during client campaign planning and execution (i.e. manage creative specs and assets, work collaboratively with project manager, clients and partners on detailed work back schedules, prepare and manage promotions plans etc.)
• Work alongside IAT partners to manage trafficking and content deployment
• Build and manage strategic social influencer campaigns to grow and achieve business goals
• Ability to work collaboratively with other agency partners
• Participating in forecasting budgets and invoicing for a specific set of client accounts; participate in organic growth of existing client base

Qualifications

• 5+ years of experience in a social media or digital agency or SEM environment
• Good at multi-tasking, managing multiple partners, and program management
• Bachelor’s and/or post-graduate degree in Communications, Advertising, Media Studies or a related field
• Experience in community management for brands is a must
• Experience leading complex and highly strategic digital engagements
• Strong proficiency in social platforms (Meta, X, YouTube, TikTok, LinkedIn, Tumblr, WhatsApp and Snapchat, etc.), including effective measurement frameworks for social programs
• Proficiency in social listening platforms such as Netbase
• Passionately committed to collaboration and is a dynamic team player
• Excellent cross-functional leadership, presentation and communication skills
• Shows strong initiative as an entrepreneurial thinker taking independent actions and calculated risks
• Superior time management and organizational abilities, attention to detail, and ability to work in a fast-paced environment
• Strong interpersonal abilities to effectively manage all internal and external relationships, vendors and agency partners
• Skilled at analyzing data, deriving insights and building creative output to meet client objectives
• Participation in new business pitches is an asset

Additional Information

Why North Strategic? Something we’re most proud of at North is our level of employee engagement. Our employees love coming to work, but also see relationships that extend beyond the work week. As a team we celebrate our company and employee milestones and encourage quality time together. We take pride in our entrepreneurial, creative and empowering culture, a result of our strong commitment to employee engagement.

What we’re offering:

• Meaningful work where you can have a direct impact working on some of the biggest brands out there!
• A culture of entrepreneurship, creativity, growth and collaboration.
• Work with top talent at an award-winning agency on a serious growth trajectory.
• A focused commitment to career development and personal success – let us help you.
• Highly competitive compensation and benefits package including substantial time off policies and mental wellness resources (like really. It’s a big deal).
• Oh, and did we mention the perks?! Hybrid work environment, parental leave top-up program, regular social events, cell phone & internet allowance, professional development and wellness allowance, gym discounts, and Perkopolis! Just to name a few… #workperks.
• All staff meetings so you’re always in the know.

To apply for this position, click "I'm Interested" and easily submit your resume. Note that only those being considered for an interview will be contacted.

Thank you very much for your interest in working at North Strategic. We look forward to meeting you!

North Strategic is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process