Account Manager, Recreation Marketing - Year-Round - Full-Time

Blue Mountain Resort; The Blue Mountains; On-site; USD 58,000 - 70,000; Full time

Job summary

An established industry player seeks a dynamic Product Marketing Director to lead the marketing cycle for Recreation Products. This role involves identifying market potential, establishing pricing strategies, and executing customer-focused research. The successful candidate will collaborate with various teams to ensure product success and market penetration. Join a vibrant team at Ontario's largest mountain resort, where you will play a key role in enhancing guest experiences and driving business growth in a fast-paced environment. If you are passionate about outdoor adventures and have a knack for marketing, this opportunity is perfect for you.

Benefits

Free Alterra Mountain Pass for employees

Alterra Mountain Passes for family

Discounts on Blue Mountain Lift tickets

Free rentals

Staff priced meals & Starbucks treats

Staff room rates at all hotels

Retail savings at various brands

Qualifications

• 3-5 years of experience in Product Marketing within CPG, Retail, or Resort.
• Proven leadership ability and well-honed project management skills.

Responsibilities

• Directing the development of a comprehensive product marketing cycle.
• Coordinating product introduction and market exploitation with sales organizations.

Skills

Product Marketing

Project Management

Interpersonal Skills

Leadership

Market Research

Education

Bachelor of Business (BBA)

Job description

Year Round

WHAT'S IN IT FOR ME?

Resort Perks

• Free Alterra Mountain Pass for employees; ski or ride for free at 14 Alterra owned destinations!
• Alterra Mountain Passes for your family
• Discounts on Blue Mountain Lift tickets.
• Free rentals;
• Staff priced meals & Starbucks treats;
• Staff room rates at all our hotels;
• Retail savings at Burton, Columbia, North Face, Red Devil, Hillside, and more!

Salary starts at $58,000

Full-Time, Year-Round with Benefits

WHAT WILL I BE DOING?

This position directs the development of a comprehensive product marketing cycle, focused on Recreation Products and Experiences.

• Identifying market potential, establishing pricing and market strategy recommendations, estimating potential sales, introducing market, distribution/channel issues, and managing mature product through phase-out.
• Defining and executing customer focused market research.
• Defining promotional activities, publicizing the product through the press, website, media, sales force, and alternate distribution channels.
• Providing expertise in particular product area and developing strategies.
• Coordinating program planning with internal clients to ensure identification of appropriate manufacturing schedules, goals, design criteria, costs, and similar considerations.
• Conducting liaison with product suppliers and negotiating with key suppliers regarding contract terms and conditions.
• Coordinating details of program within the organization with a wide range of functions and individuals.
• Coordinating product introduction and market exploitation with marketing and sales organizations to ensure maximum penetration of market segment.
• Providing continuing product surveillance and management of established product to obtain financial objectives.

WHAT DO WE NEED FROM YOU?

• 3-5 yrs Industry experience of Product Marketing within a CPG, Retail or Resort environment
• Bachelor of Business (BBA)
• Proven leadership ability
• Well-honed Project Management Skills
• Well-developed Interpersonal Skills
• Well organized with the proven ability to work in a fast-paced Environment

AUTHENTICITY | EMPOWERMENT | COLLABORATION | PURPOSE

Blue Mountain Resort Company Overview

Blue Mountain Resort is Ontario's largest mountain resort. Nestled on the shores of Southern Georgian Bay, on the traditional territory of the Anishinabek Nation: The People of the Three Fires known as Ojibway, Odawa, and Pottawatomie Nations. Only 90 minutes outside Toronto, Blue Mountain has become the four-season outdoor destination of the North. Blue Mountain is owned by Alterra Mountain Company.

Alterra Company Overview

Alterra Mountain Company is a family of iconic year-round mountain destinations, the world's largest heli-skiing operation, and Ikon Pass - the premier ski and snowboard season pass offering access to more than 50 iconic mountain destinations around the world. Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, Alterra Mountain Company exists to shape the future of mountain adventure.