Account Manager, Paid Media

Zeno Group; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading communications agency in Toronto is seeking a data-driven Account Manager for its Canadian Paid Digital team. This role involves building client relationships, developing paid media strategies, and delivering insights from campaign data. Candidates should have 4-6 years of experience in digital investments and a strong understanding of performance marketing. The agency promotes wellness, flexibility, and work/life balance through a range of benefits.

Benefits

Medical, dental and vision insurance

Mental health support and resources

Tuition assistance

Generous vacation and self-care time

Qualifications

• 4 - 6 years of experience in paid media/digital investments is required.
• Strong performance in managing campaign results and KPIs is essential.
• Experience in client relationships and problem solving is necessary.

Responsibilities

• Lead and manage client relationships while delivering clear insights.
• Develop and present client paid media proposals.
• Translate campaign data into meaningful insights for clients.

Skills

Paid media/digital investment experience

Data-driven approach

Performance marketing knowledge

Multi-channel media buying experience

Understanding of web analytics

Tools

Google Ads

Meta

Adobe Analytics

Job description

Overview

About The Role: Zeno Group is seeking a digitally savvy and data-driven Account Manager to join its Canadian Paid Digital team, helping build paid media strategies and drive results for some of the world’s biggest lifestyle and CPG brands.

Responsibilities

• Act as a compassionate team lead.
• Build client relationships.
• Deliver clear POVs on digital and media trends.
• Demonstrate the ability to counsel junior team members, colleagues, and clients.
• Develop client paid media proposals/pitches.
• Develop thoughtful paid media strategies to accomplish client overarching goals and business objectives.
• Mine strategic work and data for consumer insights.
• Navigate large organizational structure.
• Translate data points from campaign results into meaningful client insights and recommendations.
• Work collaboratively with large partner agencies across marketing disciplines.

Qualifications

• 4 - 6 years of paid media/digital investment experience.
• A data-driven candidate who puts an emphasis on outcomes, not outputs.
• A trusted account lead who can anticipate client needs and problem solve on the fly.
• Deep understanding of performance marketing, audience segmentation and optimization.
• Experience with paid publisher partnerships and partner/vendor management.
• Integrated media planning and buying experience outside of digital is a bonus but not required.
• Ability to execute campaigns with excellence in backend of platforms including Meta, Google Ads (SEM, Video, Display), Pinterest, TikTok.
• Multi-channel media buying and planning experience delivering strong full-funnel plans to reach client KPIs.
• Manage paid media finances, including large projects within a budget.
• Ability to develop channel strategy and reflect the nuances of different paid media channels.
• Strong understanding of performance and brand marketing, ability to set KPIs against objectives and buy media accordingly, then report on campaign results with context.
• Understanding of web analytics (e.g., Google Analytics, Adobe Analytics) and their role in the user journey.

About Us

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together bold talent to help clients across industries unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Notable recognitions include awards such as 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America, and multiple Best Places to Work recognitions. Zeno is a DJE Holdings Company.

Benefits

Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits promote flexibility, celebrate diversity and support work/life balance. We offer medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through an employee assistance program. We encourage authentic self-expression through employee resource groups. Generous vacation, paid holidays and self-care time are offered. We support financial wellness with tuition assistance, life insurance and access to a certified financial coach. Our Zeno Wellness program provides a monthly allowance to fund activities that bring joy and keep you healthy.