Account Executive, Business Development

Tourism Richmond; Richmond; Hybrid; CAD 65,000 - 75,000; Full time

Benefits offered by this job

RRSP matching

Benefits package

Job summary

Tourism Richmond is seeking an Account Executive, Business Development to attract and secure meetings, conventions, conferences, and business events that support Richmond's visitor economy.

Reporting to the Senior Manager, Business Development, you will lead proactive sales across Western Corporate, Western Association, Indigenous, USA, and international markets, building relationships with planners, managers, associations, and partners and generating qualified leads.

Qualifications

• Bachelor's degree or equivalent in a related field.
• 1 to 3 years of sales, events, tourism, hospitality, or related experience.
• Proven ability to build relationships with clients, stakeholders, and partners.
• Strong verbal and written communication skills.
• Organizational and time management skills with multiple priorities.
• Ability to work independently and in a team.
• Experience using CRM systems and Microsoft Office applications.
• Customer-focused mindset with service excellence.

Responsibilities

• Build and maintain relationships with meeting planners, travel managers, associations, Indigenous organizations, and stakeholders.
• Generate new business opportunities through proactive sales, trade shows, events, and missions.
• Manage and advance leads through the sales funnel to support growth and targets.
• Lead responses to RFPs and serve as primary client contact throughout the sales cycle.
• Collaborate with hotels, venues, and industry partners to support outcomes.
• Represent Tourism Richmond at industry events and sales missions across North America and internationally as required.
• Maintain CRM data, monitor activity, and support budgets related to travel and events.

Skills

Relationship building

Sales

Client management

Communication

Time management

Team collaboration

CRM experience

Microsoft Office

Education

Bachelor's degree or equivalent

Tools

CRM systems

Microsoft Office

Job description

Tourism Richmond is the heartbeat of Richmond, BC’s visitor economy — a bold, collaborative force showcasing everything that makes our city an unforgettable place to live, work, and explore. As a non-profit destination marketing organization, we work with local businesses, tourism leaders, and the city to promote Richmond as a must-visit part of Metro Vancouver.

Guided by our EPIC values — Excellence, Passion, Integrity, and Collaboration — we’re not just promoting tourism; we’re shaping its future. From achieving Carbon Neutral and Rainbow Registered status to launching regenerative tourism grants, and with a world-class destination brand underpinning it all, we’re committed to creating meaningful, positive impact in our community and beyond. At Tourism Richmond, we believe tourism can be a powerful driver of change — and we’re here to lead the way.

About The Role

Are you a relationship-focused sales professional who thrives on creating new opportunities, building partnerships, and delivering results?

As the Account Executive, Business Development, you will play a key role in attracting and securing meetings, conventions, conferences, and other business events that contribute to Richmond's visitor economy. Reporting to the Senior Manager, Business Development, you will lead proactive sales and business development activities across Tourism Richmond's Western Corporate, Western Association, Indigenous, USA, and international markets, generating qualified leads and strengthening relationships that position Richmond as a destination of choice for business events.

You will cultivate strong relationships with meeting planners, travel managers, associations, Indigenous organizations, and industry partners, while managing opportunities from initial prospecting through to successful business conversion. As a trusted ambassador for Tourism Richmond, you will represent the organization at trade shows, sales missions, conferences, client meetings, and industry events, helping to grow Richmond's visibility and reputation in key markets.

This role is ideal for a motivated sales professional who enjoys combining strategic business development with hands-on relationship management. Success in this position requires strong communication skills, sound judgement, exceptional organization, a collaborative approach to teamwork, and the ability to manage multiple priorities while delivering an outstanding client experience.

This is a permanent full-time hybrid position that requires in-office work at least three days per week. The role includes regional, national, and occasional international travel and may require evening and weekend work associated with events and industry activities. The salary range is $65,000 - $75,000 along with a robust RRSP matching program and a comprehensive benefits package.

What You Will Be Doing

Business Development & Sales

• Build and maintain relationships with meeting planners, travel managers, associations, Indigenous organizations, and other key stakeholders.
• Generate new business opportunities through proactive sales strategies, trade shows, events, and sales missions.
• Manage and advance leads through the sales funnel to support business growth and achieve sales targets.
• Lead responses to requests for proposals (RFPs) and serve as the primary client contact throughout the sales cycle.
• Act as a liaison between clients, hotels, venues, and industry partners to support successful business outcomes.

Client Experience & Industry Engagement

• Support and host client site visits in collaboration with internal teams and industry partners.
• Represent Tourism Richmond at industry conferences, trade shows, sales missions, and networking events across North America and internationally as required.
• Promote Richmond as a premier destination for meetings, conventions, conferences, and business events.

CRM, Reporting & Administration

• Maintain accurate account, contact, lead, and activity information within the CRM platform.
• Monitor sales activity, account progress, and performance metrics through regular reporting.
• Manage assigned budgets and support financial tracking related to travel, tradeshows, and business development activities.
• Support marketing campaigns, partner engagement initiatives, and sales-related communications.
• Collaborate with internal teams and external stakeholders to strengthen Richmond's position in the marketplace and support organizational objectives.

What You Will Bring

• Bachelor's degree or equivalent in a related field.
• 1 to 3 years of progressively responsible experience in sales, events, tourism, hospitality, or a related field.
• Demonstrated ability to build and maintain productive relationships with clients, stakeholders, and partners.
• Strong verbal and written communication skills.
• Excellent organizational and time management skills with the ability to manage multiple priorities.
• Ability to work independently while contributing to a collaborative team environment.
• Experience using CRM systems and Microsoft Office applications.
• A customer-focused mindset with a strong commitment to service excellence.

Additional Requirements

• Ability to travel independently throughout the region for meetings, events, and client engagements.
• Eligible to travel internationally and maintain a valid passport.
• A valid Class 5 BC Driver's Licence (or equivalent) is considered an asset.

Applications for this position will be accepted until 4:00pm PST, September 22, 2026

Tourism Richmond is committed to fostering a culture based on trust, collaboration, diversity, and inclusivity. We encourage candidates from all genders, ethnicities, cultural backgrounds, and sexual orientations to apply. Should you be contacted for an opportunity, please reach out to [e-mail] if you require accommodations during the recruitment process.