Account Executive

Citation Canada; Toronto; Hybrid; CAD 63,000 - 77,000; Full time

Benefits offered by this job

3 weeks vacation

Birthday off

Holiday shutdown (Christmas)

Health benefits

Paid PTO days

Hybrid work environment

Professional development

Job summary

Citation Canada in Toronto is seeking Account Executives to drive new business growth by managing the full sales cycle—from first outreach to signed agreements—while building a strong, predictable pipeline.

You will uncover HR and Health & Safety needs, present tailored demonstrations of Citation Canada's services and the Atlas platform, and navigate objections to close deals, all while hitting targets and expanding the client base.

Qualifications

• 5+ years in B2B sales with a track record of meeting targets.
• Excellent prospecting and pipeline-building skills.
• Strong ability to demonstrate and present tailored solutions.

Responsibilities

• Drive new business growth and build a healthy sales pipeline.
• Uncover customer HR and Health & Safety needs through discovery calls.
• Deliver tailored demos of Citation Canada's services and Atlas platform.
• Own the sales journey end-to-end from initial contact to close.
• Negotiate within guidelines to secure client agreements.
• Maintain accurate CRM records and forecast visibility.
• Utilize AI tools for research, preparation, and follow-up.

Skills

Sales experience

Prospecting

CRM

Negotiation

Pipeline management

AI tools

Client relationships

Resilience

Tools

CRM software

Job description

Location: Hybrid - 3 days office (Yorvkille, Toronto), 2 days from home

Citation Canada is built on the belief that HR and Health & Safety are essential to the growth of any organization. Starting our journey as HRdownloads in 2008, we’ve since helped thousands of businesses across Canada make these matters clearer, faster and painless. We’re dedicated to being the most complete and connected HR and Safety solution in Canada, with award-winning technology, world-class support and industry-specific HR and Health & Safety content. We are your trusted HR and Safety partner, for all Canadian companies.

Citation Canada forms part of Citation Group - a collective of businesses dedicated to supporting small and medium-sized enterprises across a range of essential services. We know that running a business means juggling a lot. Our mission is to ease these pressures by providing expertise, guidance, and solutions that enable business leaders to focus on what they do best. From HR and Health & Safety to Cybersecurity, E-Learning, and ISO compliance, we’ve got you covered.

Citation has achieved strong growth through a combination of organic expansion and strategic acquisitions, continually broadening our expertise, services, and reach to create a one-stop shop that supports businesses across the UK, Canada and Australia.

The role:

We’re looking for new Account Executives to drive new business growth for Citation Canada by managing the full sales cycle with small and mid-sized businesses, from initial outreach to signed agreement, while building a strong pipeline and consistently achieving sales targets.

• Drive new business growth by proactively prospecting small and mid-sized businesses, while converting inbound enquiries and referrals into new sales opportunities.
• Uncover customer needs through engaging discovery conversations that identify HR and Health & Safety challenges, key decision-makers and buying processes.
• Bring solutions to life through tailored, web-based demonstrations of Citation Canada's HR and Health & Safety services and the Atlas platform, showing business owners, HR professionals and executives how we can help protect and support their businesses.
• Own the sales journey end to end, building and managing a healthy, predictable pipeline from first contact through to close, with consistent and purposeful follow-up at every stage.
• Turn opportunities into new business by confidently handling objections, negotiating within approved pricing and commercial guidelines, and securing new client agreements.
• Maintain a clear view of performance by keeping CRM records, opportunity stages and sales forecasts accurate, ensuring pipeline visibility and reliable reporting.
• Work smarter with AI and automation, using tools to enhance prospect research, call preparation and follow-up, while continually refining sales techniques through performance insights and feedback.
• Deliver results and create a seamless client experience by achieving individual sales targets and activity expectations, then ensuring a smooth handover to the relevant team with complete and accurate client context.

About you

• Proven sales performer - Experienced in the full B2B sales cycle, with a track record of hitting targets and results to show for it.
• Proactive and commercially driven - Generates own leads, confidently prospects and builds pipeline rather than waiting for opportunities.
• Customer-focused-Asks the right questions, uncovers business needs and delivers tailored, compelling demonstrations.
• Confident closer - Handles objections, navigates negotiations and turns opportunities into wins.
• Owns the pipeline - Manages time, activity, CRM and forecasts with discipline and accountability.
• AI-enabled and always improving - Uses AI to work smarter, tests new approaches and learns from results, sharing what works.
• Committed to client success - Builds trust, sets clear expectations and ensures a smooth handover.
• Resilient and curious - Thrives in a target-driven environment and is motivated to understand the HR and Health & Safety challenges facing small and mid-sized businesses.

Why choose us?

Compensation is one part of our broader Total Rewards package that supports wellbeing, balance, and growth. Today, this includes:

Time Off & Flexibility

• 3 weeks of vacation
• Your birthday off
• Office closure between Christmas and New Year's
• Comprehensive group benefits, including health, dental, insurance coverage, and an Employee Assistance Program.
• 10 paid personal time-off (PTO) days for appointments, illness, or well-being needs.
• A hybrid work environment built on trust and accountability.
• Support for professional development and continuous learning.

Base Salary: The base salary for this role is $70,000 per annum. Note: This role is based at our Yorkville office: 2 Bloor Street W, Toronto, Ontario.

Earning Potential: Uncapped OTE of 100K+

In addition to our commission structure, we offer additional earning opportunities through quarterly bonuses, streak kickers, FCC bonuses, and other incentives.

Additional Information:

Use of Artificial Intelligence (AI) - As part of our hiring process, Citation Canada uses artificial intelligence enabled tools to support the screening, assessment, and selection of applicants. These tools assist our teams but do not replace human decision making. All employment-related decisions are made by our team.

If you require accommodation at any stage of the recruitment process, please let the recruitment team know.