Account Director, Influencer Marketing

Influship; Toronto; On-site; CAD 100,000 - 140,000; Full time

Job summary

Viral Nation is seeking an Account Director to lead day-to-day ownership of client programs across influencer marketing, social media, and analytics. You will guide Account Supervisors, collaborate with the COE and Agency Operations teams, and ensure on-time, on-budget delivery with strategic oversight.

This role combines vision with hands-on leadership, managing budgets, driving paid and earned campaigns, and fostering strong client relationships.

Qualifications

• 6+ years of digital marketing experience.
• Expert knowledge of paid and organic influencer tactics.
• Experience managing multiple client portfolios across diverse service offerings.
• Strong understanding of influencer marketing and social platforms.
• Proficient with influencer management tools and analytics software.

Responsibilities

• Own day-to-day management of client programs from planning to delivery.
• Lead paid and earned influencer initiatives across campaigns.
• Budget management and ensuring on-time delivery across scopes.
• Collaborate with COE and Agency Operations teams for flawless execution.
• Develop strategic directions for portfolios and client objectives.
• Mentor Account Supervisors and grow the team.
• Utilize VN's platform to monitor campaigns and results.
• Present concepts and trends to clients and internal teams.

Skills

Digital marketing

Influencer marketing

Client portfolio management

Social media platforms

Project management

Cross-channel integration

MS Office / presentations

Analytics (GA / BI basics)

Tools

Sprout Social

Sprinklr

Hootsuite

Hubspot

Google Analytics

Job description

Influship's take

This role suits an agency lead who enjoys being accountable for the whole client program. At Viral Nation you'd guide account supervisors and work with specialist and operations teams, with responsibility for the budget and delivery as well as the strategy. It's an appealing step if you want to lead paid and earned creator work through from planning to execution.

About the role

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

Viral Nation is seeking a dedicated Account Director with a robust mix of influencer marketing, social media, analytics, content marketing experience. As an Account Director, you are instrumental and accountable for driving the day-to-day ownership of client programs, collaborating closely with our COE (Centre of Excellence) and Agency Operations teams to ensure timely and budget-conscious delivery across diverse client scopes.

This position combines strategic vision with hands-on leadership, guiding a team of Account Supervisor(s) and owning the seamless execution of client programs. The Account Director serves as the end-to-end scope owner, ensuring the flawless delivery of impactful results that exceed expectations.

Your passion for culturally relevant social and influencer strategies, coupled with your expertise in both paid and earned engagement, empowers you to own client programming from inception to completion. This entails orchestrating every facet of executional success, from meticulous tactical planning and budget management to comprehensive influencer oversight and delegation where needed to the supporting Agency Operations team.

You excel in cross-functional project management alongside our COE teams, leveraging your analytical prowess to measure success in partnership with our BI & Measurement team. As an Account Director, you are adept at navigating post-procurement influencer facilitation and adeptly handling challenging client conversations. Your deep understanding of influencers across segments and channels, coupled with your adherence to global marketplace disclosure guidelines, ensures the efficacy of influencer-led and social-first initiatives.

Client-facing and confident, you demonstrate expertise and assurance in all client interactions. Your superior social and interpersonal skills enable you to work autonomously while adeptly navigating collaborative dynamics and effectively 'managing up' when necessary.

What You'll Do Here:

• Accountable for owning and leading flawless execution of client scope(s) and working alongside their Client Service leader (VP Client Services, and/or Director, Client Services) to identify primed areas strategic business growth.
• Accountable for on-time, on-budget delivery of client scopes, prioritizing exceptional client service and five-star experiences.
• Lead the development and implementation of overarching strategic direction for a diverse portfolio of social and influencer campaigns, from individual activations to long-term, relationship-focused initiatives, ensuring alignment with client objectives and the agency’s overarching vision.
• Know the components needed for flawless executional delivery, and push for exceptionally creative and unique work across a mix of global clientele in collaboration with our COE team(s).
• Spearhead various key responsibilities, including influencer engagement, paid social, and measurement. Additionally, you will drive creative ideation, manage briefs, cultivate and nurture client relationships, present concepts effectively, develop compelling presentations, and offer clear perspectives on trends that significantly impact our strategies.
• Take ownership of post-procurement influencer management, transitioning seamlessly from talent acquisition to nurturing enduring partnerships and facilitating content creation that authentically represents brand narratives and resonates with target audiences.
• Manage team development and growth to meet the demands and expectations of clients for Account Supervisor(S). Support in feedback loop for career development of our Agency Operations Team.
• Oversee your teams influencer marketing campaigns through VN's proprietary platform(s)
• Foster seamless collaboration and synergy with Center of Excellence (COE) teams, orchestrating cross-functional cooperation to ensure flawless execution of client scopes, adhering to timelines and deliverables.
• Lead by example, fostering a collaborative and inclusive work environment where team members are empowered to contribute their unique perspectives and ideas, driving creativity, innovation, and professional growth.

You'll Need to Have:

• 6+ years of digital/social/marketing experience
• Expert knowledge of paid and organic influencer tactics
• Experience managing multiple client portfolios across various and integrated service offerings
• Strong understanding of influencer marketing and expert grasp of social media platforms
• Proficient in interpreting and applying where necessary information provided by influencer management software (such as Creator IQ, Klear, Tagger, Upfluence)
• Excelling project management skills with a keen eye for detail
• Works collaboratively with planning and creative teams to drive business outcomes
• Good understanding of paid and social amplification
• Proficient with MS Office, Google or other presentation software
• Robust experience with cross-channel integration
• Certification in Facebook Blueprint, Twitter Flight School and/or Google Analytics
• Social media tools like Sprout, Sprinklr, Hootsuite
• CRM software experience like Hubspot

This role has an annual salary range of $100,000 to $140,000.

This range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.

Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment and expected impact, using consistent and objective criteria.

Compensation Philosophy:

At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.

Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.

AI in Recruitment:

Viral Nation does not use AI-enabled tools to screen, assess, rank or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.

DEI Commitment:

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.