Account Director, Influencer

Burson; Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking an Influencer Marketing Account Director to lead innovative campaigns and strategies. This role requires a strategic thinker with a passion for lifestyle brands and a strong background in PR and influencer relations. You will manage multiple projects, nurture client relationships, and stay ahead of social media trends to maximize brand impact. Join a dynamic team that values creativity and collaboration in a hybrid work environment, where your unique perspective can shine and contribute to the success of top-tier solutions for leading brands.

Benefits

Professional Development

Mentorship Programs

Flexible Work Hours

Inclusive Culture

Competitive Benefits

Qualifications

• 7-10 years’ experience in PR & Influencer relations.
• Strategic mindset with deep knowledge of social media trends.
• Excellent written and verbal communication skills.

Responsibilities

• Support end-to-end influencer strategy and execution.
• Manage a high volume of influencer campaigns on budget and time.
• Establish and maintain relationships with key influencer contacts.

Skills

Influencer Marketing

Client Service

Project Management

Social Media Trends

Communication Skills

Tools

Facebook

Instagram

TikTok

YouTube

Pinterest

Job description

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Who We Are

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies, and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More About The Role

Burson is looking for an Influencer Marketing Account Director to join our team. Influencer marketing is a core part of our business, and we seek someone passionate about this world. We’re looking for candidates who are social-first, tapped in, passionate about lifestyle consumer brands, and have experience in client service and account management.

What You'll Do

1. Support end-to-end influencer strategy and execution to maximize the impact of the brand story.
2. Develop annual influencer-first strategies, ideas, and frameworks for clients; create compelling content for various brands; stay updated on trending content and audience behaviors.
3. Manage a high volume of influencer campaigns, ensuring they are on budget, on time, and aligned with strategy, with strong project management skills.
4. Establish and maintain relationships with key contacts in the influencer space and nurture client/agency relationships at multiple levels.
5. Oversee research, identification, negotiation, project management, and measurement of influencer programs, including paid collaborations, based on strategic plans from senior team & clients.
6. Review and approve campaign reports by tracking and optimizing organic and paid influencer content, providing actionable insights.
7. Stay informed on emerging social trends, platforms, technologies, and influencers in the Canadian market.
8. Lead social media listening and research to identify trends and key influencers.
9. Collaborate with senior leads to educate and share knowledge on trends and best practices.
10. Manage client relationships and own the client experience.

Experience That Contributes To Success

• 7-10 years’ experience in PR & Influencer relations.
• A strategic mindset and deep knowledge of social media trends.
• Client service orientation with the ability to manage complex projects and multiple stakeholders.
• Proven ability to develop authentic influencer relationships that tell impactful stories.
• Ability to utilize metrics and insights from platforms like Facebook, Instagram, TikTok, YouTube, Pinterest, and emerging channels for optimization.
• Excellent written and verbal communication skills.

You Belong At Burson

Our vision is to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We foster a dynamic environment for skill development, networking, and producing top-tier solutions for leading brands. We prioritize growth through professional development, mentorship, inclusive culture, and competitive benefits. We believe in investing in our people because their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that creativity and communication require nuanced understanding. We hire talented people of all backgrounds and identities, as your unique perspective makes us stronger. We believe the best work happens through collaboration and connection, which is why we’ve adopted a hybrid work model, with teams in the office around four days a week. Please discuss accommodations or flexibility needs during the interview process.

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