Account Director

Bloom Search Marketing Inc.; Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

A leading digital marketing agency is seeking an Account Director to drive strategic leadership in client account management. The successful candidate will excel in building strong relationships with clients, developing tailored strategies based on data insights, and leading cross-functional teams to achieve objectives. This role offers a hybrid work model, competitive benefits, and the opportunity to be part of a recognized top employer in Canada.

Benefits

4.5 days work week

3 weeks of vacation and 5 flex days

Health and Dental Insurance

Employee Assistance Program

Training and certifications

Corporate discounts on gym memberships

Qualifications

• 5+ years of agency account management experience required.
• Strong computer skills, particularly with Google Suite.
• Ability to manage multiple projects and prioritize effectively.

Responsibilities

• Lead and manage client accounts with a focus on strategic initiatives.
• Research client verticals and build data-driven strategies.
• Foster relationships with decision-makers and coordinate project execution.

Skills

Agency account management

Digital media knowledge

Project management

Analytical mindset

Bilingual English and French

Tools

Google Ads

Google Analytics

ClickUp

Job description

Life at Bloom

Join the dynamic team at Bloom, an innovative digital agency with offices in Montreal, Toronto, and New York. Here, flexibility, employee well-being, and work-life balance are at the heart of our priorities.

For 17 years, we’ve been proud to be recognized as one of Canada’s top employers. With over 75 passionate specialists, we help brands stand out online through a 360 marketing approach. Bloom offers a hybrid work model, and our interviews are held via video conference. Some roles may require in-person meetings

Our Ideal Candidate

Our ideal candidate for the Account Director role embodies a strategic visionary, equipped with a profound understanding of client objectives, industry dynamics, and competitive landscapes. They are known for their ability to stay ahead of the curve, consistently tracking emerging industry trends and leveraging digital marketing innovations to drive strategic growth. With a knack for crafting highly tailored strategies in collaboration with specialist teams, informed by data-driven insights, they excel in enhancing client accounts through adept upselling and cross-selling. Building strong client relationships is second nature to them, and they effortlessly bridge connections between our leadership and client decision-makers. Meticulous in their approach, they ensure seamless project coordination and streamline client interactions with critical thinking and autonomous communication skills.

Role Overview

The Account Director position is a pivotal role that centers on strategic leadership in the management of client accounts. This role necessitates a profound understanding of client objectives, industry dynamics, and competitive landscapes, coupled with a keen eye for emerging industry trends and digital marketing innovations. It entails the formulation and execution of highly tailored strategies in collaboration with specialist teams, underpinned by data-driven insights, to drive client growth through effective upselling and cross-selling. Additionally, this role involves cultivating robust client relationships, facilitating connections between our leadership and client decision-makers, and overseeing seamless project coordination.

Key Responsibilities

• Strategically lead and manage client accounts, serving as the ultimate authority on all initiatives and deliverables;
• Demonstrate an exceptional understanding of client goals, objectives, KPIs, challenges, and vision;
• Demonstrate an exceptional understanding of all services offered by Bloom enabling you to create cohesive strategic plans in collaboration with specialist teams to achieve your clients objectives;
• Conduct thorough research on client verticals, including competition, industry trends, products, and business elements, to drive online success strategically;
• Stay current with industry trends, competitor activities, and emerging digital marketing technologies;
• Pitch ideas, develop client strategies, collaborate with specialist teams, and employ data analytics and KPIs to assess campaign effectiveness and make data-driven recommendations;
• Occasionally participate in account pitches that align with your strengths and portfolio;
• Ensure high retention of all the accounts you manage;
• Drive account growth through effective upselling and cross-selling strategies;
• Cultivate strong relationships with clients point of contact and foster connections with decision-makers;
• Liaise with project coordinators to ensure timely project execution according to client timelines;
• Provide guidance, direction, and motivation to team members, ensuring that everyone is aligned and working towards the same objectives;
• Embrace a critical thinking approach to continuously improve client service;
• Lead client communications, delivering performance updates, metrics, reports, and presentations professionally and concisely;
• Ensure clear task communication with respective departments and project coordinators to maintain service and team alignment;
• Maintain updated and accurate account briefs reflecting the latest account developments;
• Ensure our CRM accurately reflects the correct contact owner and contains comprehensive profile information;
• Master our internal project management tool, ClickUp.

Knowledge and Skill Requirements

• 5+ years of agency account management experience;
• In-depth knowledge of digital media landscape;
• Experience with Paid Media, SEO, Email, Affiliate, Influencer, Social Media Management and other applicable digital marketing services;
• Experience with the analysis of Google Ads, Google Analytics, Meta, and other analytics/marketing platforms;
• Strong computer skills: Google Suite (Presentations, Sheets, Database, etc);
• Strong project management skills - ability to independently complete assigned tasks successfully and on-time as well as keep others on top of their assigned tasks and deliverables;
• Ability to manage and support multiple projects - multi-task, prioritize and adjust quickly to changing priorities;
• Analytical mindset;
• Possesses collaborative leadership skills that encourage team cooperation and motivate relationship-building;
• Asset : Fluent in written and spoken English and French, to communicate with our bilingual clients and international/national team members.

At Bloom, We Offer

Benefits

• 4.5 days work week;
• Hybrid work model, which includes the flexibility to work from home, offering you a perfect blend of work-life balance and productivity;
• 3 weeks of vacation and 5 flex days;
• Agency closed between Christmas and New Years;
• Health and Dental Insurance;
• Access to telemedicine;
• (EAP) Employee Assistance Program;
• Deferred Profit Sharing Plan and Retirement Savings Plan;
• Flexibility to work from anywhere in the world for certain periods of time (some positions may require you to be present in the office, this benefit is available to full-time permanent Bloomers who meet the minimum requirements);
• Flexible work schedule;
• Virtual and in person team-building activities;
• Training and certifications;
• Recognition Awards Program: we give and receive points through our peer recognition platform, where you accumulate points towards your preferred reward or gift card;
• Office supplies for home office;
• Corporate discount on certain gym memberships;
• Corporate discounts on glasses, sunglasses, contacts and others.

Thank You For Your Interest

We sincerely thank all candidates who apply, however only those selected for an interview will be contacted.

Bloom is an equal opportunity employer and commits to make any necessary disability-related accommodations, upon request, throughout the entirety of the recruitment and selection process.

Please note that Bloom may utilize Artificial Intelligence (AI) technologies to assist in the screening and selection of candidates for this position. / Veuillez noter que Bloom peut utiliser des technologies d'intelligence artificielle (IA) pour aider à la présélection et à la sélection des candidats pour ce poste.

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