Account Director

Dentsu Canada, Inc.; Moose Jaw, Toronto; On-site; CAD 95,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic leader to drive media planning and strategy in the digital landscape. This role involves managing client relationships, developing high-performance teams, and ensuring successful campaign execution. You will leverage your expertise in media planning, digital channels, and analytics to foster a culture of continuous improvement and innovation. Join a forward-thinking company that values diverse perspectives and is committed to creating an inclusive workplace. If you are passionate about media and want to make a significant impact, this opportunity is perfect for you.

Benefits

Medical Insurance

Dental Insurance

RRSP

Paid Time Off

Qualifications

• 5+ years in media planning with a focus on digital and social media.
• Strong leadership skills to coach and develop a high-performing team.

Responsibilities

• Lead strategic positioning and program planning for client campaigns.
• Support media buying teams and resolve campaign-related issues.

Skills

Media Planning

Digital Media

Social Media

Analytical Skills

Negotiation Skills

Presentation Skills

Team Leadership

Client Relationship Management

Education

Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing

Tools

MS Office (Excel, Outlook, PowerPoint)

Bid Management Tools

Campaign Management Tools

Job description

Our mission is to drive business performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation, and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

As the designated leader, you are able to help generate ideas based on insights and your knowledge of your client’s needs and the marketplace. You translate ideas into fully defined programs, working directly with and delegating projects to others on your team. You build relationships that facilitate the ability to sell remarkable work. You know how to manage assignments creatively and effectively, making the best use of resources within and outside the agency. You are the day-to-day lead person on the account and a key point of contact for the client. Your job carries significant financial responsibilities. You actively maintain and grow strong mid and senior-level client relationships.

Accountabilities:

1. Accountable for outputs and the development of account supervisors for assigned group of client(s) to improve campaign process to achieve client goals.
2. Instils a high-performance, data-driven, continuous improvement culture within a shared service organization.
3. Coaches team to develop planning strategies that maximize creative and media performance.
4. Leads the strategic positioning, segmentation initiatives and holistic program planning and communications idea generation/execution.
5. Grows the sophistication of the team’s advertising knowledge, including emerging data and technology.
6. Identifies development areas in team members to help achieve and drive their performance goals for the year.
7. Supports the media buying teams throughout the campaign activation process to maintain performance and resolve any campaign-related issues.
8. Facilitates the implementation of quality control processes and systems across client groups.
9. Briefs partner agencies on strategic implementation needs and roles of specific communication channels; uses specific examples that relate to your brands, retail environments, and competitive set with real or estimated metrics for success to help clients and other partner agencies understand how the communications strategy comes to life.
10. Prepares reporting documentation for clients demonstrating the strategy and rationale executed to deliver on campaign goals.
11. Drives employee retention by providing feedback to the Leadership and HR team to help retain top talent in Canada.

Qualifications:

1. Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
2. A minimum of 5 years of media planning experience focused on Digital and Social Media Channels and a minimum of 3 years’ experience leading a team.
3. Influential senior people leader with the ability to lead, coach, develop, and retain top talent while addressing performance.
4. Knowledge of bid management, campaign management, and optimization process with key Data, Supply, and DSP partners.
5. Previous experience supporting new business efforts at the Network or brand level.
6. Ability to instill confidence and manage expectations with internal and external stakeholders.
7. Advanced analytical skills and proficient with numbers and budgets to illustrate client business objectives.
8. Strong negotiation, presentation, and people skills.
9. Advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP), Outlook, PowerPoint, etc.
10. Must be able to collaborate with cross-functional teams and multiple stakeholders.

Additional Information:

The salary range for this position is $95k-$100k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

We know through experience that different ideas, perspectives, and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [e-mail] or to begin a conversation about your individual accessibility needs throughout the hiring process.