Account Development Executive

VitalSource Technologies; Canada; Remote; CAD 80,000 - 100,000; Full time

Job summary

A leading educational technology company is hiring a remote Account Development Executive in Canada to strengthen partnerships with campus bookstores. The role requires 8+ years in sales, ideally in SaaS or higher education, and involves strategic planning, relationship building, and achieving sales targets. Embrace the opportunity to make educational content more affordable and accessible.

Benefits

Work from home

Flexible hours

Travel opportunities

Qualifications

• Minimum 8 years of experience in sales, preferably in SaaS or edtech.
• Experience working with campus bookstores or academic institutions preferred.
• Proven track record of meeting or exceeding sales targets.

Responsibilities

• Identify and qualify high-potential prospects to build a sustainable sales pipeline.
• Develop and execute a territory-specific sales strategy to drive new business.
• Engage clients through outbound calling, meetings, and networking.

Skills

Consultative selling

Relationship building

Strategic planning

Lead generation

Sales pipeline management

Education

Bachelor's degree (preferred)

Tools

Salesforce

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

VitalSource, is hiring anAccount Development Executiveto contribute to our Sales team located inCanada – either Ontario or Nova Scotia. This is a remote opportunity with moderate travel (up to 30%) for customer visits and occasional travel for team conferences and meetings.

Join VitalSource as an Account Development Executive—help us grow partnerships with campus bookstores at non-profit colleges and universities across Canada. In this remote role (with ~30% travel), you’ll be a trusted advisor, building strong relationships and introducing innovative digital content solutions. We’re looking for a strategic, consultative seller who can develop territory plans, prospect new accounts, negotiate deals, and deliver measurable growth—while championing our mission to make learning more affordable and accessible.

Key Responsibilities:

• Proactively identify and qualify high-potential prospects to build a strong, sustainable sales pipeline aligned with VitalSource’s growth goals.
• Develop and execute a territory-specific sales strategy to drive new business and expand existing relationships across assigned Canadian accounts.
• Engage prospective clients through a mix of outbound calling, in-person meetings, digital outreach, and networking to uncover needs and introduce VitalSource’s solutions in compliance with Canadian Anti-Spam Legislation (CASL).
• Assess and prioritize leads based on predefined customer fit and opportunity criteria to ensure efficient pipeline management.
• Act as a consultative partner by understanding campus challenges and aligning institutional goals with the right mix of VitalSource products and services.
• Achieve and exceed quarterly and annual sales targets through effective territory management, deal progression, and timely closures.
• Accurately forecast sales activity, maintain up-to-date opportunity records, and track all engagement in Salesforce.
• Demonstrate subject matter expertise in digital content delivery and articulate the value of the VitalSource platform to stakeholders at all levels, including campus store personnel and academic leadership.
• Communicate institutional needs clearly to internal teams (product, operations, customer success) to ensure smooth onboarding and customer satisfaction.
• Deliver compelling product demonstrations and solution presentations tailored to each institution’s business objectives.
• Collaborate cross-functionally to manage lead follow-up, onboarding, contract execution, and ongoing customer engagement.
• Consistently meet or exceed KPIs related to outreach, opportunity creation, sales progression, and CRM documentation.
• Other duties as assigned by manager or leadership.

Required Qualifications:

• Minimum 8 years of experience in sales, preferably in SaaS, edtech, or higher education sectors.
• Experience working with campus bookstores, academic institutions, or publishers is strongly preferred.
• Familiarity with Salesforce or other CRMs and comfort using digital tools to manage a sales pipeline.
• Proven success in a consultative, solution-based selling approach.
• Strong track record of meeting or exceeding sales targets and deadlines.
• Solid understanding of market trends, business strategy, and the higher education landscape.
• Skilled in sales planning, lead generation, product positioning, and closing techniques.
• Ability to develop and execute strategic plans to grow territory revenue

Technical Skills:

• Proficient with standard business software, including Microsoft Word, Excel, PowerPoint, and similar productivity tools.
• Comfortable using Salesforce or comparable CRMs for managing leads, pipelines, and customer engagement.
• Working knowledge of SaaS platforms, learning technologies, and integrated content delivery solutions commonly used in education and training environments.

Soft Skills & Competencies:

• Exceptional communication and interpersonal skills, with the ability to build trust and influence stakeholders at all levels.
• Strong collaboration mindset; works effectively across teams including sales, operations, and product.
• Highly organized and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment.
• Self-motivated and adaptable, able to respond quickly to evolving business needs and shifting market demands.
• Demonstrates strategic thinking and problem-solving abilities to drive successful outcomes.
• Maintains a customer-first attitude, with a passion for creating positive experiences.

Who We Are:

VitalSource Technologies, LLC has powered digital content delivery across the higher education ecosystem for over 30 years. Winner of the 2024 CODiE award for Most Innovative Ed Tech company, VitalSource delivers more than 28 million learning materials globally each year. With unmatched scale, the VitalSource Learning Delivery Network is trusted by thousands of content providers and institutions worldwide to deliver impactful learning experiences, fuel affordable access programs, and drive a learning advantage for every student. Learn more athttp://get.vitalsource.com/and follow us onLinkedIn.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, work related mental or physical disability, veteran status, sexual orientation, gender identity, or genetic information.

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• We participate in EVerify.
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• EEO Poster in Spanish