Greater Victoria / Capital Regional District BC
Since 2021, we have been transforming a former horse racing track into farmland, seasonal wetland, meadow, and forest. The Circular Farm and Food Society (CFFS), founded in 2019, is the nonprofit organization that oversees Sandown Centre. CFFS sets the vision and mission for Sandown Centre, ensuring our work is guided by principles of regeneration, stewardship, and community resilience. Mission : To empower farmers, restore land, and secure our food future. Vision : We envision a region where folks of all ages and abilities are actively involved in regenerative agriculture and stewardship.
Type : Hybrid, $23 / hr, 8 week full-time position, must be 30 or under) :
The Social Media Coordinator works closely with the Executive Director and Program Coordinator to create and manage engaging digital content that promotes the Sandown Centre for Regenerative Agriculture (SCRA) mission and programs. This role focuses on increasing community engagement, driving participation in initiatives such as Growing Young Farmers, community gardens, Sandown Farm, Regenerative Farmer Program, workshops, and events, and highlighting SCRA impact in regenerative agriculture and sustainability.
Key Responsibilities :
1. Content Creation & Management
- Develop, schedule, and publish engaging content for social media platforms (e.g., Instagram, Facebook, Newsletter, Website, LinkedIn).
- Create visually appealing graphics, videos, and posts showcasing programs, events, and success stories.
- Capture high-quality photos and videos during programs, workshops, and community events to use in content.
- Write compelling captions and posts that align with the SCRA voice and values.
- Collaborate with the Executive Director to create and implement a social media strategy that supports program goals.
- Plan and execute campaigns to promote events like invasive species pulls, gardening workshops, Growing Young Farmers, the Sandown Farm, and community programs.
- Monitor trends and suggest innovative ways to grow the Centre’s online presence.
- Set measurable goals for audience growth, engagement, and reach.
3. Community Engagement
- Respond to comments, messages, and inquiries on social media platforms in a timely and professional manner.
- Build an online community by interacting with followers and fostering connections with local organizations and stakeholders.
- Share user-generated content and stories from program participants to highlight the SCRA community impact.
- Engage with the public at various events including markets and festivals.
4. Analytics & Reporting
- Track social media metrics, including reach, engagement, and follower growth, and report insights to the Program Manager.
- Use analytics to evaluate campaign success and identify areas for improvement.
- Stay updated on social media algorithms and trends to optimize performance.
- Work with the Program Coordinator to align content with upcoming events, workshops, and program timelines.
- Support promotional efforts for initiatives like the Growing Young Farmers program, the Sandown Farm, and community garden opportunities.
- Collaborate with the Program Manager to ensure messaging reflects the SCRA mission and values.
- Maintain and update the SCRA website with current events, program information, and blog posts.
- Create email newsletters to share updates, events, and resources with the SCRA mailing list.
- Design print and digital materials (e.g., flyers, posters, infographics) as needed to support marketing efforts.
7. Advocacy & Brand Building
- Act as a digital ambassador for the SCRA, promoting its vision and achievements in regenerative agriculture and sustainability.
- Highlight partnerships, sponsors, and volunteers in posts to build goodwill and recognition.
- Advocate for community involvement and participation in programs through creative storytelling and outreach.
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