Sr Product Manager - Oncology

Merck; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A global pharmaceutical company based in São Paulo is looking for a Senior Product Manager to spearhead the oncology portfolio. This vital role encompasses leading brand strategies, executing omnichannel campaigns, and managing product launches. Candidates should possess 8–12 years in pharma/biotech, with significant oncology experience. A Bachelor’s degree in relevant fields is required, while an MBA is preferred. Proficiency in English and native Portuguese is essential to align with global teams.

Qualificações

• 8–12+ years in pharma/biotech, with 5+ years in Oncology or specialty marketing.
• Proven track record in national launches/indication expansions.
• Technical knowledge: Oncology care pathways; brand planning; omnichannel/digital marketing.

Responsabilidades

• Lead annual and mid-term Brand Plans.
• Design and execute 360° campaigns.
• Lead launch readiness and lifecycle management.
• Monitor brand KPIs and performance dashboards.

Conhecimentos

Adaptability

Brand Strategy

Budget Management

Customer Experience Management

Data Analysis

Demand Planning

Digital Marketing Management

Executive Communications

Financial Forecasting

Market Development

Marketing Automation

Marketing Campaign Development

Marketing Strategy Implementation

Market Research

Medical Teaching

Oncology Marketing

Performance Dashboards

Personal Initiative

Prioritization

Product Development

Product Launch Planning

Product Management

Regulatory Compliance

Formação académica

Bachelor's in Business, Marketing, Pharmacy, Medicine, Nursing, Biomedical Sciences

Post-grad/MBA preferred

Ferramentas

Excel

PowerPoint

Power BI

Tableau

CRM

Marketing Automation and Content Management Platforms

Descrição da oferta de emprego

Job Description

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

We’re hiring a Senior Product Manager, Oncology, to lead high-impact initiatives and accelerate innovation across our oncology portfolio.

Join us to develop and execute brand strategy for key Oncology brands and indications in Brazil—owning positioning, demand generation, omnichannel activation, and launch/expansion readiness. Serves as the franchise performance owner in the country, integrating medical, market, and access insights to drive sustainable, compliant clinical adoption.

Primary Responsibilities

Brand Strategy and Planning

• Lead annual and mid‑term Brand Plans, including segmentation and targeting, positioning, value proposition, and key messages by persona/care pathway. Build scenarios and forecasts grounded in epidemiology, site capacity, clinical guidelines, and competitive dynamics. Manage brand budget (A&P), prioritizing initiatives with the highest ROI and conducting quarterly reviews.

Go‑to‑Market and Omnichannel Execution

• Design and execute 360° campaigns (field, digital, scientific events, medical education, peer‑to‑peer), measuring impact across funnel and journeys. Orchestrate modular approved content (Promo/Non‑Promo) and segment‑level personalization in partnership with Medical/Legal/Regulatory. Enable the field force: materials, messaging, call guides, cycle launches, enablement tools, and training.

Launches and Indication Expansions

• Lead launch readiness and lifecycle management (LCM): market shaping, demand planning, materials, supply alignment, and coordination with Market Access and Regulatory. Develop plans for new lines/indications, including competitor mapping, TPP alignment, and portfolio trade‑offs.

Insights & Analytics

• Set the learning agenda, insights programs, quantitative/qualitative research, performance dashboards. Monitor brand KPIs, coverage, and field execution quality; drive agile tactical optimization based on data.

Market Access and Pricing

• Co‑lead with Market Access on pricing strategies, dossiers, and reimbursement/integration (public/private), ensuring consistency between clinical positioning and economic value narratives. Support strategic negotiations and patient support programs within policy and compliance frameworks.

Governance, Compliance, and Medical Interface

• Ensure approval and use of materials per internal policies and applicable codes (ANVISA, RDCs, LGPD, INTERFARMA/IFPMA). Partner closely with Medical Affairs for scientific alignment, KOL engagement, and non‑promotional education.

Stakeholder Management and Partnerships

• Engage KOLs, medical societies, cooperative groups, and centers of excellence in educational/scientific initiatives. Coordinate agencies/vendors (creative, media, events, digital), ensuring quality, timelines, and measurable outcomes.

Requirements (Education/Experience/Skills)

• Education: Bachelor’s in Business, Marketing, Pharmacy, Medicine, Nursing, Biomedical Sciences, or related fields. Post‑grad/MBA preferred.
• Experience: 8–12+ years in pharma/biotech, with 5+ years in Oncology or specialty marketing; proven track record in national launches/indication expansions and leading complex cross‑functional projects.
• Technical knowledge: Oncology care pathways; brand planning; omnichannel/digital marketing; CRM and automation; forecasting and basic finance; market access & reimbursement; regulatory compliance (ANVISA).
• Experience in gastrointestinal tumors is strongly desirable.
• Skills: Strategy, clinical and value storytelling, data analysis, project and budget management, executive communication, influence without authority, cross‑functional collaboration, stakeholder negotiation.
• Languages: Native Portuguese; advanced/fluent English for global collaboration and scientific materials.
• Tools: Excel/PowerPoint/BI (Power BI/Tableau), CRM/CLM, marketing automation and content management platforms.

Behavioral Competencies

• Strategic vision and results orientation
• Customer focus (HCP/patient) and evidence‑based decision making
• Collaborative leadership and people development
• Agility, prioritization, and disciplined execution
• Innovation, experimentation, and continuous improvement
• Ethics, compliance, and accountability

Required Skills

• Adaptability
• Brand Strategy
• Budget Management
• Customer Experience Management
• Data Analysis
• Demand Planning
• Digital Marketing Management
• Executive Communications
• Financial Forecasting
• Market Development
• Marketing Automation
• Marketing Campaign Development
• Marketing Strategy Implementation
• Market Research
• Medical Teaching
• Oncology Marketing
• Performance Dashboards
• Personal Initiative
• Prioritization
• Product Development
• Product Launch Planning
• Product Management
• Regulatory Compliance

Preferred Skills

• Marketing
• Oncology
• Planning

Current Employees Apply

Current Employees apply HERE

Current Contingent Workers Apply

Current Contingent Workers apply HERE