Sr Product Manager - LTV and Retention

Kraken; Brasil; Presencial; BRL 180 000 - 320 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Resumo da oferta

Kraken is building the Consumer experience for mobile and web, driving engagement and loyalty across Kraken and Pro products. You’ll own the lifecycle strategy, design growth loops, and work with cross-functional teams to deliver features that increase usage and value for users.

We seek a product leader with 5+ years in PM, strong analytics, and a passion for crypto. This role collaborates with engineering, design, analytics, and marketing to grow retention and activity.

Qualificações

• 5+ years of product management experience, including engagement/retention focus.
• Strong analytical skills and data-informed decision making.
• Growth product management with experimentation and funnel optimization.
• Experience launching engagement features (notifications, rewards, community).
• Experience with mobile and web apps; comfortable with engineers.

Responsabilidades

• Define the product strategy and roadmap for engagement and loyalty across Kraken and Pro.
• Own key metrics such as retention, session frequency, and LTV.
• Lead full lifecycle product development from discovery to launch and iteration.
• Develop growth loops and in-product mechanics to drive usage frequency and depth.
• Collaborate with Engineering, Design, and Analytics to run A/B tests at scale.
• Partner with Marketing and Lifecycle teams for targeted campaigns and personalized messaging.
• Design and refine client segmentation to personalize journeys.
• Align product goals with user personas, market demands, and business objectives.

Conhecimentos

Product management

Engagement growth

Analytics

Cross-functional

Data-driven

Descrição da oferta de emprego

Building the Future of Open Finance

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

The team

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.

Consumer Trading is a full-stack team behind the Consumer experience in Kraken mobile and web applications. Our flagship product allows our clients to instantly buy, sell, convert any combination of stocks, cryptocurrencies and cash. You’ll be a critical member of the Engage group, responsible for building long-term product value and loyalty across our Kraken products—on both mobile and web.

The opportunity

• Define the product strategy and roadmap for engagement and loyalty across Kraken and Pro, aligning it with our growth goals and business unit objectives.


• Own key product metrics such retention rate, session frequency, and LTV.


• Drive product development across the full lifecycle—from discovery and validation to launch and iteration with a focus on utility, repeat usage, and behavioral reinforcement


• Develop and implement growth loops and in-product mechanics that encourage usage frequency and depth, including gamification, rewards, social features, and habit-forming design


• Collaborate with Engineering, Design, and Analytics to run A/B and multivariate tests at scale, leveraging results to make fast, data-informed decisions


• Partner with Marketing and Lifecycle teams to build targeted engagement campaigns and personalized messaging strategies (e.g., push, in-app, email) based on behavioral insights


• Design and refine client segmentation frameworks to personalize the experience and optimize journeys


• Collaborate closely with Business Leads for Consumer and Pro segments to align product goals with user personas, market demands, and business objectives

What You Bring

• 5+ years of product management experience, with 2+ years focused on engagement, retention, or lifecycle growth (preferably in crypto or fintech)


• Strong analytical skills with a proven ability to use data to drive decision-making


• Experience in growth product management with a solid understanding of experimentation, funnel optimization, and behavioral psychology


• A track record of launching successful engagement features such as notifications systems, loyalty/rewards programs, or community-driven features


• Experience working with both mobile and web apps, and comfort navigating technical conversations with engineers


• Deep empathy for users combined with a strong business sense
  
• Strong communication and stakeholder management skills; you can influence at multiple levels of the organization


• Experience working with both mobile and web apps, and comfort navigating technical conversations with engineers


• Enthusiasm for Bitcoin and the cryptocurrency ecosystem, with a deep belief in our mission

Our commitment

Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.

As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.