Sr Manager, Social Media

Warner Bros. Discovery; São Paulo; Presencial; BRL 300 000 - 420 000; Tempo integral

Resumo da oferta

A leading entertainment company is seeking a Senior Manager, Social Media in Brazil. The successful candidate will lead a team to develop innovative and culturally resonant social media strategies for HBO and HBO Max. This strategic role involves overseeing daily operations, collaborating with cross-functional teams, and driving brand engagement and awareness through social platforms. Candidates should have a bachelor’s degree in a relevant field and significant experience in social media, particularly in entertainment or agency settings.

Qualificações

• Bachelor's degree in relevant field.
• Fluency in English; Spanish is a plus.
• Solid experience in social media.
• Proficiency with social media tools (e.g., Hootsuite, Sprout Social) and analytics platforms
• Strong understanding of social media trends and best practices in Brazil
• Skilled in creating reports and presenting insights
• Proficiency in PowerPoint and Excel
• Experience working with budgets and forecasts
• Knowledge of the entertainment industry
• Passion for pop culture

Responsabilidades

• Lead Brazil's social media strategy.
• Manage and develop a team of social media professionals.
• Oversee daily content planning and execution.
• Serve as the primary strategic partner across cross‑functional teams.
• Translate global guidance into Brazil‑first social strategies and adapt formats and messaging.
• Own social performance measurement and derive actionable insights.
• Drive innovation by monitoring trends and testing new formats and tools.
• Oversee real‑time coverage for premieres, events, and cultural moments.
• Lead relationships with social media agencies and external partners.
• Collaborate with Paid Media on paid social strategy and measurement.
• Ensure operational excellence across workflows and publishing systems.
• Represent Brazil’s social needs in international alignment meetings.

Conhecimentos

Social media expertise

Fluent English

Analytical skills

Creativity

Leadership

English fluency

Portuguese proficiency

PowerPoint

Excel

Analytics & reporting

Formação académica

Bachelor’s degree in marketing, communications, or related field

Ferramentas

Hootsuite

Sprout Social

PowerPoint

Excel

Descrição da oferta de emprego

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role

The Senior Manager, Social Media – Brazil is the strategic and operational leader responsible for shaping and driving the social media vision for HBO and HBO Max across the Brazilian market. This role oversees a team of 5–7 social media specialists ensuring the development of innovative, culturally resonant, and high‑impact social strategies that support key title launches, brand initiatives, and broader business objectives.

Acting as Brazil’s primary social media lead, this leader blends creativity with insight‑led thinking, steering day‑to‑day operations while championing long‑term planning, experimentation, and platform excellence. The Senior Manager translates global brand direction into Brazil‑first strategies, collaborating deeply with cross‑functional partners, and guiding the team in producing compelling content that captures attention, drives conversation, and fuels measurable growth.

This is a highly visible, fast‑moving role requiring a creative strategist, disciplined operator, and strong people leader who can inspire talent, influence stakeholders, and elevate the brand in one of HBO’s most important markets, and let’s face it… home of the BEST FANS IN THE WORLD. #ComeToBrazil

Your Role Accountabilities

• Lead the development and execution of Brazil’s social media strategy, ensuring alignment with local marketing priorities, regional directives, and global brand standards.
• Manage, mentor, and develop a high‑performing team of 5–7 social media professionals, providing clear direction, coaching, and ongoing performance management to elevate capabilities and output.
• Oversee day‑to‑day content planning, publishing, and creative execution, ensuring all content reflects brand voice, drives engagement, and supports priority title campaigns.
• Serve as the primary strategic partner for Brazil across cross‑functional teams (Marketing, PR, Brand, Merch, etc.), ensuring integrated communication and consistent storytelling across all touchpoints.
• Translate global guidance into Brazil‑first social strategies, adapting creative approaches, formats, and messaging to maximize local relevance and cultural resonance.
• Own the social performance measurement framework, partnering with Social Media Analysts & agency partners to interpret data, generate actionable insights, and guide continuous optimization across platforms.
• Drive innovation by monitoring social trends, platform updates, and creator behaviors, proactively testing new formats, tools, and content approaches to keep the brand at the forefront of culture.
• Oversee real‑time coverage for major premieres, events, and cultural moments, ensuring flawless execution, community responsiveness, and risk‑mitigating escalation where needed.
• Lead relationships with social media agencies and external partners, ensuring seamless coordination, timely deliverables, and high‑quality creative output.
• Collaborate with Paid Media teams on paid social strategy, providing guidance on creative assets, audience priorities, and measurement.
• Ensure operational excellence across workflows, processes, and publishing systems, improving efficiency and establishing best practices for the Brazil team and broader region.
• Represent Brazil’s social needs and insights in international alignment meetings, advocating for market‑specific strategies and opportunities across global teams.

Qualifications & Experience

• Bachelor’s degree in marketing, communications, or a related field
• Fluency in English (Spanish a plus)
• Solid experience in social media, preferably in entertainment or agency settings
• Proficiency with social media tools (e.g., Hootsuite, Sprout Social) and analytics platforms
• Strong understanding of social media trends and best practices in Brazil
• Skilled in creating reports and presenting insights
• Proficiency in PowerPoint, and Excel
• Experience working with budgets and forecasts
• Knowledge of the entertainment industry
• Passion for pop culture

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.