Social Media Specialist

Turnkey Tech Staffing; Teletrabalho; BRL 60.000 - 80.000; Tempo integral

Resumo da oferta

A leading digital marketing agency is seeking a Social Media Specialist to manage both paid and organic social media campaigns for higher education clients. Responsibilities include launching, monitoring and optimizing campaigns, leading content strategies, and collaborating with a team to ensure a cohesive approach. The ideal candidate has at least 2 years of experience, strong analytical skills, and a bachelor's degree in Marketing or Advertising. They offer a fully remote position with flexible time off and health benefits.

Serviços

Flexible Paid Time Off

Personal laptop

Health/Sport Budget

Fully remote work

Qualificações

• 2+ years of experience in paid and organic social media.
• Experience managing paid campaigns across major platforms.
• Strong data analysis skills related to digital marketing.

Responsabilidades

• Manage paid social media advertising campaigns effectively.
• Lead organic social media initiatives and audits.
• Collaborate with the social team for cohesive support.

Conhecimentos

Paid and organic social media management

Attention to detail

Problem-solving skills

Time management

Communication skills

Formação académica

Bachelor’s degree in Marketing/Advertising

Ferramentas

Facebook Ads Manager

LinkedIn Campaign Manager

Snapchat Business Manager

Reddit Ads Manager

TikTok Ads

Asana

Descrição da oferta de emprego

About the Product: For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimisation, Student Search, Website Development, and Creative that generate authentic connections.

Job Purpose

Social Media Specialists are responsible for managing paid social media advertising campaigns, including account and campaign setup, audience creation, bidding and budget management, and regular testing for Carnegie’s higher education clients. They also lead organic social media initiatives, including audits, content strategy, and social listening, to help clients build an integrated and effective social presence.

Duties and Responsibilities

Paid Social Media Campaign Management

• Launch paid social media campaigns across all major social platforms (Meta, LinkedIn, Snapchat, TikTok, Reddit) per the latest best practices
• Maintain and monitor campaign performance, analysing conversion rate, cost per conversion, cost per click, impression share, and other important campaign metrics
• Strategically optimise social media campaigns regularly for optimal performance

Organic Social Media Services

• Lead Organic Social Media Audits, including performance analysis, content review, and actionable recommendations for client growth
• Develop Organic Content Strategy deliverables, such as monthly content calendars and insights decks, to support institutional goals
• Guide Social Listening projects, analysing conversations, sentiment, and brand mentions to inform client strategy and reputation management
• Partner with clients to align organic strategies with paid media efforts, creating integrated social approaches

Reporting and Analysis

• Analyse campaign performance effectively based on data trends seen in the platform and Looker Studio dashboards to create client-facing insights
• Proactively craft meaningful recommendations for client review based on campaign data trends that will have a positive impact on performance

Internal Teamwork

• Collaborate across the social team to ensure cohesive support for both paid and organic service lines
• Keep pace with paid and organic social media industry trends, sharing articles and updates from platform representatives with the team
• Participate in content creation such as social media blogs, webinars, and internal and external resources

Knowledge, Skills & Abilities

• Expertise in both paid and organic social media management
• Excellent attention to detail
• Strong problem‑solving skills and the ability to adapt to new technologies
• Demonstrated ability to work as part of a team while simultaneously managing an independent workload/tasks
• Ability to learn quickly and adapt to new and changing technologies
• Passion, energy, and enthusiasm for digital marketing and customer service/client success
• Due to the remote environment, effective communication and time‑management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis

Credentials and Experience

• 2+ years of experience working in paid and organic social media
• Experience managing paid campaigns within Facebook Ads Manager, LinkedIn Campaign Manager, Snapchat Business Manager, Reddit Ads Manager, and/or TikTok Ads
• Experience with organic social media management, including audits, content strategy, and performance reporting
• Bachelor’s degree required; Marketing/Advertising major or concentration preferred
• Data analysis experience, particularly experience analysing digital campaign metrics to measure success
• Familiarity with Asana or other project management tools is a plus

We Offer

• We welcome new ideas and allow you to make an immediate impact on the team.
• Flexible Paid Time Off (PTO for any reason, including sick days—no specified limits) and a flexible work schedule.
• Personal laptop.
• Health/Sport Budget.
• Fully remote.