- Build the account’s content plan by combining planned topics with real-time opportunities
- Write scripts, captions, and social media copy in line with the account’s editorial style
- Create briefing and script documents with references, supporting materials, and creative direction
- Organize and keep the account’s content and reference library up to date
- Present developed content topics directly to the client
- Lead approval rounds, advocate for content recommendations, and consolidate feedback
- Maintain the client’s daily communication with the operation
- Update, schedule, and publish content across the brand’s channels
- Monitor content performance, adjust content topics, and identify new opportunities
- Create and manage tasks in the agency’s request management system, tracking deadlines and deliverables
- Engage and coordinate the art, copywriting, and audiovisual teams, with a stronger interface with the art team
- Organize content production schedules in advance
- Work on-site at the client at least twice a week for content production
Requirements
- Demonstrated senior-level experience in social media, with a portfolio of scripts, captions, and campaigns that showcases writing quality and brand voice development
- Proficiency in Instagram and TikTok, including their formats and communication styles, especially Reels and Stories
- Experience creating content briefs and script documents
- Comfortable using ClickUp, Asana, or similar tools
- Confidence presenting and defending content topics directly with clients
- Strong visual and cultural awareness, with the agility to identify content opportunities
- Autonomy to organize priorities and manage the account’s day-to-day operations
- Excellent command of Portuguese and strong social media writing skills
- Previous experience working with shopping center accounts in content, planning, and/or client services (a plus)
- Previous agency client services experience (a plus)
- Residence in or familiarity with São Paulo’s North Zone (a plus)
Core Competencies
Demonstrates expertise in social media content creation and management, with a strong focus on writing quality, brand voice development, and client communication. Proficient in utilizing content management tools and adapting to various social media formats, particularly for Instagram and TikTok.
Highest-signal resume keywords
- Social Media Content Creation
- Content Brief Development
- Client Communication
- Proficiency in Instagram and TikTok
- Experience with ClickUp or Asana
ATS Optimization Keywords
Hard Skills
- Script Writing
- Caption Writing
- Content Planning
- Content Performance Monitoring
- Content Scheduling
Soft Skills
- Strong Visual Awareness
- Cultural Awareness
- Autonomy in Task Management
- Confidence in Presenting
Industry Keywords
- Social Media
- Content Production
- Client Services
- Shopping Center Accounts
- São Paulo North Zone
Tools & Technologies