Senior UX Writer

AB InBev | Growth Group; Campinas; Presencial; BRL 120 000 - 180 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Performance bonus

Attendance Bonus

Casual office and dress code

Days off

Health, dental, and life insurance

Discounts on Ambev products

School materials assurance

Language and training platforms

Resumo da oferta

AB InBev Growth Group is seeking a UX Writer for BEES to craft clear, customer‑facing copy and guidelines across BEES apps and products. You’ll collaborate with product designers, PMs, engineers, and stakeholders to align content with product strategy and metrics.

You’ll translate complex concepts into concise copy, maintain tone guidelines, and drive content strategy with data, while leveraging AI tools where appropriate to boost quality and efficiency.

Qualificações

• Excellent written and verbal communication in English.
• Experience delivering digital products in cross‑functional, iterative teams with data‑driven measurement.
• Ability to translate complex concepts into concise copy across multiple formats.
• Strong understanding of content strategy and how it ties to business goals.

Responsabilidades

• Own copy within BEES projects and ensure consistency across products.
• Turn technical copy into clear, concise language.
• Maintain tone of voice guidelines and style guides.
• Lead content strategy informed by data and product metrics.
• Collaborate with product/design/engineering and stakeholders.

Conhecimentos

Excellent written & verbal comms

Cross‑functional collaboration

End‑to‑end product delivery

Strategy thinking

Attention to detail

Copywriting across formats

Formação académica

Experience with product content strategy

Ferramentas

AI tools for UX writing

Descrição da oferta de emprego

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands, we’re number one or two in many of the world’s top beer markets, including North America, Latin America, Europe, Asia, and Africa.

About AB InBev Growth Group

Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world.

In addition to supporting well known global beer brands like Corona, Budweiser and Michelob Ultra, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft.

We are an exceptional team, focused on understanding and supporting consumer and customer needs, harnessing new technology, and scaling growth opportunities.

About the Role

As a UX Writer at BEES, you will be part of the team responsible for the concept and creation of B2B solutions focused on the Customer Support user experience and the creation of interfaces that connect BEES with our customers. You will be working closely with fellow product designers, product management, engineering teams, and stakeholders to bring BEES products to life through delightful and effective product experiences. BEES is seeking a user‑centric and data‑driven UX writer to oversee our organization’s consumer‑facing UX writing strategy, research, and execution. You will work with and support teams responsible for the concept and creation of all BEES apps and products and report to the UX Writing and Localization Manager.

What you’ll do:

• Ownership : Be responsible for the creation of copy within BEES projects and ensure consistency across all the products.
• Execution : Turn technical and complex copy into clear and concise copy.
• Organization : Maintaining guidelines and style guides that include tone of voice.
• Analysis : Understand data and how to use it for content strategy.
• Collaboration : Work with different stakeholders to ensure the copy and strategy is aligned with overall company goals.
• Strategy : Understand key product strategy metrics tying them into your content strategy.
• Writing process : Test copy ideas to best support and guide our users.

What you’ll need:

• Excellent written & verbal communication and presentation skills (in English).
• Experience delivering end‑to‑end digital products within a cross‑functional, iterative team environment that leverages quantitative and qualitative measurement.
• Demonstrated ability to think at a high level about product strategy but also act tactically with speed and precision.
• Your experience across a range of design thinking approaches and methodologies allows your team to quickly discover the right answer to user problems.
• The ability to craft copy in a variety of different formats, from microcopy to long‑form.
• Ability to manage and contribute to multiple projects concurrently without missing a beat.
• Accuracy and attention to detail when delivering copy and guidelines.
• Possess an understanding of content strategy and how that relates to business strategy and delivery copy that promotes this relationship.
• Experience leveraging AI tools to enhance UX writing workflows, improve content quality, and increase efficiency, while knowing when to rely on your own expertise to create the best experience for users.

Bonus points:

• Experience with working on products that encompass multiple languages.
• Fluent Spanish.

What We Offer:

• Performance based bonus*
• Attendance Bonus*
• Casual office and dress code
• Days off*
• Health, dental, and life insurance
• Discounts on Ambev products*
• School materials assurance
• Language and training platforms

Equal Opportunity & Affinitive Action:

AB InBev Growth Group is proud to be an Equal Opportunity and Affinitive Action employer. We do not discriminate based upon of race, color, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other applicable legally protected characteristics.