Senior Market Intelligence Analyst

Jobtailor; Barueri; Presencial; BRL 60 000 - 90 000; Tempo integral

Resumo da oferta

Jobtailor is seeking a Market Intelligence Analyst in Brazil to analyze business strategies and develop market studies. You will identify opportunities, monitor competitors, and interpret hotel industry trends and consumer behavior.

The role requires a Bachelor's degree, intermediate English, and advanced Excel, SQL, and Power BI skills. You will also support CRM operations and present strategic recommendations.

Qualificações

• Bachelor's degree in Marketing, Business Admin, Economics, Mathematics, Social Sciences, Engineering, Technology or related fields.
• English – Intermediate level.
• Advanced Excel proficiency.
• Knowledge of Statistics.
• Competitor research and analysis experience.
• PowerPoint presentation skills.
• Canva design skills.
• Google Ads proficiency.
• Google Workspace proficiency.
• Certifications: CMRP, PRC, CSCA or equivalent.

Responsabilidades

• Analyze business strategies.
• Develop market studies and identify opportunities.
• Implement continuous improvement.
• Monitor competitors, identifying market opportunities and threats.
• Collect, analyze and interpret market data, hotel industry trends and consumer behavior.
• Manage departmental tools, present reports and strategic recommendations.
• Map economic indicators that impact the sector.
• Ensure integration of market indicators, CRM and Planning.
• Support CRM, assisting in the full operation of the tool.

Conhecimentos

English (Intermediate)

Consumer Behavior

Competitive Research

Statistics knowledge

Certifications: CMRP/PRC/CSCA

Formação académica

Bachelor's degree in Marketing/Business Admin/Economics/Mathematics/Social Sciences/Engineering/Technology or related fields

Ferramentas

Advanced Excel

Power BI

SQL

PowerPoint

Google Ads

Google Workspace

Canva

Descrição da oferta de emprego

Responsibilities

• Analyze business strategies;
• Develop market studies and identify opportunities;
• Implement continuous improvement;
• Monitor competitors, identifying market opportunities and threats;
• Collect, analyze and interpret market data, hotel industry trends and consumer behavior;
• Manage departmental tools, present reports and strategic recommendations;
• Map economic indicators that directly or indirectly impact the sector;
• Ensure integration of market indicators, CRM and Planning;
• Support CRM, assisting in the full operation of the tool;

Requirements

• Bachelor's degree (completed) in Marketing, Business Administration, Economics, Mathematics, Social Sciences, Engineering, Technology or related fields.
• Languages: English - Intermediate
• Proficiency - Advanced Excel
• Consumer Behavior
• Competitive Research and Analysis
• PowerPoint
• Canva
• Google Ads
• Google Workspace
• Knowledge - Statistics
• SQL
• Power BI
• Plus - Certifications: CMRP, PRC, CSCA or similar.

Core Competencies

Demonstrates expertise in analyzing market data and consumer behavior to identify opportunities and threats within the hotel industry. Proficient in utilizing advanced tools such as Excel, SQL, and Power BI for data analysis and reporting.