Senior Analyst, Finance General

Whirlpool Corporation; São Paulo; Presencial; BRL 180 000 - 280 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

One day of home office per week

Flexible schedule

No dress code

Transportation voucher

Meal on site

Food voucher

Private pension plan

Employee Support Program

Daycare assistance

Resumo da oferta

Whirlpool Corporation in São Paulo, Brazil, seeks a Senior Financial Analyst to be the primary financial partner for the Direct-to-Consumer unit, supporting corporate finance, budgeting, and FP&A for local operations. Translate CAC, LTV, and digital margins into actionable strategies while maintaining strict financial controls and reporting standards.

The role involves optimizing D2C finances, leading annual budgeting, and close collaboration with Marketing, Digital Growth, and Supply Chain

Qualificações

• Bachelor’s degree in Finance, Economics, Business Administration, Engineering, or a highly quantitative field.
• 4–6 years of progressive experience in corporate finance, FP&A, or commercial finance.
• Advanced proficiency in Microsoft Excel and Google Sheets for financial modeling.
• Experience with ERP systems (SAP, Oracle, Totvs) and BI tools (Power BI, Tableau).
• Native/Fluent Portuguese and business-fluent English for collaboration with international stakeholders.
• MBA or specialization in Corporate Finance/Data Analytics is a plus.
• 2+ years of direct experience in e-commerce/D2C/retail or subscription models (preferred).
• Experience with Google Analytics or e-commerce platforms (VTEX, Shopify) is highly desirable.

Responsabilidades

• Own the financial model for the D2C business unit and analyze digital revenue streams and margins.
• Track CAC, LTV, ROAS, and conversion rates for the D2C channel.
• Partner with Marketing and Digital Growth to assess media spend efficiency and campaigns.
• Analyze D2C fulfillment costs, shipping margins, and returns to optimize logistics costs.
• Lead annual budget and rolling forecasts for D2C and local operations.
• Perform monthly variance analysis and recommend corrective actions to leadership.
• Monitor working capital for the D2C model, including inventory turnover and cash cycles.
• Prepare monthly financial review decks and summaries for local and regional/global leadership.

Conhecimentos

Commercial acumen

Communication

Analytical rigor

Formação académica

Bachelor's degree in Finance/Economics/Business Admin/Engineering

MBA (preferred)

Ferramentas

SAP

Oracle

Totvs

Power BI

Tableau

Google Analytics

VTEX

Shopify

Descrição da oferta de emprego

Requisition ID:

72989

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported approximately $16 billion in annual net sales – close to 90% of which were in the Americas – 41,000 employees, and 35 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

The team you will be a part of

The Finance General team manages the planning and direction of finance process and activities. Activities include the efficient operation and cost-effectiveness of operating systems and programs.

This Role in Summary

The Senior Financial Analyst will serve as the primary financial partner for our Direct-to-Consumer (D2C) business unit, while seamlessly supporting general corporate finance, budgeting, and FP&A functions for the broader local operations. This role requires an agile professional who can translate complex digital commerce metrics (such as customer acquisition costs, lifetime value, and digital margins) into actionable business strategies, while maintaining rigorous financial controls and corporate reporting standards.

Your Responsibilities Will Include

• D2C & Commercial Finance Optimization (50%)
• Own the financial model for the D2C business unit, providing deep-dive analysis on digital revenue streams, margins, and profitability channels.
• Track, analyze, and challenge core e-commerce metrics including Customer Acquisition Cost (CAC), Lifetime Value (LTV), Return on Ad Spend (ROAS), and conversion rates.
• Partner closely with the Marketing and Digital Growth teams to evaluate the efficiency of media spend, promotional campaigns, and discount structures.
• Analyze D2C fulfillment costs, shipping margins, and return rates to optimize supply chain and logistics expenditures.
• Corporate FP&A, Budgeting & Forecasting (30%)
• Lead the construction of the annual budget and rolling monthly forecasts for both the D2C unit and general local operations.
• Perform monthly variance analysis (Actual vs. Budget/Forecast), identifying key drivers of over- or under-performance and recommending corrective actions to leadership.
• Monitor working capital specific to the D2C model, tracking inventory turnover, cash conversion cycles, and local payment behaviors (e.g., credit card installments/parcelamento and Pix).
• Prepare monthly financial review decks and business performance summaries for local management and regional/global leadership.
• General Finance & Strategic Support (20%)
• Provide financial validation for new business cases, product launches, capital expenditures (CapEx), and localized technology integrations.
• Collaborate with the accounting and tax teams during month-end closing processes to ensure accurate revenue recognition and expense accruals for the digital business.
• Ensure alignment of local commercial strategies with corporate financial governance, policies, and internal controls.

Minimum Requirements

Education & Experience

• Degree: Bachelor’s degree in Finance, Economics, Business Administration, Engineering, or a highly quantitative field.
• Experience: Minimum of 4 to 6 years of progressive experience in corporate finance, financial planning (FP&A), or commercial finance.

Technical & Language Skills

• Tools: Advanced proficiency in Microsoft Excel and Google Sheets (financial modeling, macros, complex formulas) is mandatory.
• Systems: Experience with ERPs (e.g., SAP, Oracle, Totvs) and Business Intelligence tools (e.g., Power BI, Tableau).
• Languages: Native/Fluent Portuguese and business-fluent English (written and verbal) are required for active collaboration with international stakeholders.

Core Competencies

• Commercial Acumen: Ability to connect financial numbers to operational realities like digital marketing trends and consumer behavior.
• Communication: Strong presentation skills with the ability to explain complex financial insights to non-finance stakeholders (Marketing, Logistics, Product).
• Analytical Rigor: A data-driven problem solver who thrives on analyzing large, sometimes unstructured datasets to find efficiency opportunities.

Preferred Skills And Experiences

Education & Experience

• Degree: An MBA or specialized specialization in Corporate Finance/Data Analytics is a plus.
• Industry Background: At least 2 years of direct experience working within an e-commerce, D2C, retail, or subscription-based business model is strongly preferred.

Technical & Language Skills

• Systems: Experience with ERPs (e.g., SAP, Oracle, Totvs) and Business Intelligence tools (e.g., Power BI, Tableau). Familiarity with Google Analytics or e-commerce platforms (e.g., VTEX, Shopify) is highly desirable.
• Languages: Spanish preferred.

What We Offer

• One day of home office per week;
• Flexible schedule
• "No dress code".
• Wellhub
• Transportation voucher, Shuttle buses or Free parking at the company;
• Food voucher;
• Meal on site;
• Benefits such as payment-deducted or social loans, health plan, dental plan, life insurance, and private pension plan compatible with the market;
• Employee Support Program, with 24-hour assistance from legal, social, financial, social workers, and psychologists;
• Daycare assistance or Nursery at the company;
• Services available on-site: beauty and aesthetics salon, internal bank agency, laundry, cafeteria, restaurant, and lactation room;
• Two weeks of remote work from anywhere;
• After 5 years with the company, eligible employees can take four weeks of paid leave;
• Discount on products through Compra Certa.
• Discount on insurance (pet, auto, home, bike, travel, and more)
• Extended maternity/paternity leave Learn more at https://www.whirlpoolcareers.com/trabalhe-conosco-no-brasil/

Additional Information

This position is located in São Paulo, Brazil, about 15 minutes away from Sacomã Metro station on the Green Line. Here is where our Spare Parts Distribution Center and the Administrative Headquarters of the following departments are concentrated:Compra Certa (e-commerce), Technology, Customer Service, Logistics, Controllership, Treasury, Tax, Legal, Human Resources, Communication, Supplies, and Digital.

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.