Saas Product Marketing Specialist

Smarter Contact; Santa Catarina; Teletrabalho; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading AI communications platform in Brazil is seeking a Product Marketing Manager to drive product-led growth initiatives and collaborate across teams to enhance user engagement. Candidates should have extensive SaaS marketing experience, particularly in product marketing, and possess strong analytical and communication skills. This role offers high autonomy and the opportunity to make a real impact in a fast-paced environment.

Serviços

15 days PTO

5 sick days

10 floating holidays

Professional development benefit

Health & wellness benefit

Qualificações

• 5+ years of SaaS marketing experience focused on SMBs.
• Strong experience with in-app messaging apps like AppCues.
• Proven success in product marketing campaigns from idea to impact.

Responsabilidades

• Drive product-led growth initiatives through campaigns.
• Own in-app messaging to onboard and convert users.
• Collaborate with teams to align marketing efforts.

Conhecimentos

SaaS marketing experience

End-to-end product marketing campaigns

In-app messaging expertise

Analytical mindset

Strong communication skills

Ferramentas

AppCues

Descrição da oferta de emprego

We’re looking for a Product Marketing Manager to own our product-led growth in partnership with our product team — someone who knows how to move the needle and own their outcomes.

About us :

Smarter Contact is the market-leading AI-powered communications platform for real estate professionals in the US market. Our SaaS products power tens of millions of conversations monthly, helping real estate professionals close more deals using text and voice.

If you’re used to depending on task queues, waiting for someone to tell you what to do, or only being reactive instead of mostly proactive — this isn’t the role for you.

But if you have a bias for execution and love taking ownership of outcomes — keep reading.

What You’ll Own

• Drive our PLG initiatives by building campaigns that increase conversions, engagement, retention, upgrades, and cross-sells.
• Own in-app messaging using tools like AppCues to onboard, convert, and activate users
• Write high-impact messaging, value propositions, and product comparison landing pages that drive inbound conversion
• Own and optimize in-app customer self-onboarding — reduce time-to-value, increase sign-to-trial and trial-to-paid conversion rates
• Collaborate with product, marketing, and sales teams to align go-to-market efforts and drive measurable growth
• Execute product launches and campaigns leading up to it, and bring a successful playbook you can leverage.
• Build and manage internal and external product knowledge bases and communications for product updates
• Be an active contributor in the development and management of customer advocacy programs such as user referral and / or affiliate programs.
• Track campaign performance and report KPIs with precision — weekly, monthly, quarterly, and yearly
• Partner with our success team to collect customer feedback through surveys, direct customer communications, and beta groups, and use it to create user stories and case studies.
• Document campaign playbooks, and external and internal product trainings, using video (Loom), and upload to Trainual

What We’re Looking For

• 5+ years of SaaS marketing experience (SMB-focused)
• 2+ years specializing in product marketing at a fast-moving SaaS company
• Extensive experience working with a US-based product in an English-speaking environment
• Proven success owning end-to-end product marketing campaigns — from idea to impact
• Deep experience with in-app messaging apps, such as, AppCues
• Strong analytical mindset — you track KPIs, act on insights, and prioritize what moves the numbers
• Sharp communicator, listener, and writer with a strategic mind and bias for execution
• Self-directed operator who doesn’t need hand-holding to deliver results
• Detail-oriented, process-driven, and KPI-aware
• Self-starter mindset — you Google before you ask, and always show up with solutions
• Process-oriented team player who can document, scale, and systemize efforts
• Team player, highly coachable, and positive attitude — always
• Able to work U.S. time zones, full-time

✨ Bonus Points

• Experience in marketing to real estate professionals
• Background in direct-response copywriting

⚡️ Why Smarter Contact?

• USD base compensation
• 15 days PTO + 5 sick days + 10 floating holidays
• High autonomy, fast execution, and a CMO who actually values great marketing
• Full ownership over your work — real impact, not just tickets
• Professional development benefitHealth & wellness benefit
• Remote‑first team with a strong performance culture

This opportunity is offered as a full‑time independent contractor role

Please Don’t Apply If :

• You don’t meet the minimum product marketing experience
• You’ve never run a product marketing campaign from start to finish
• No experience working for a SaaS company
• You need micromanagement or daily check‑ins to be productive
• You prefer a low‑pressure, low‑output environment
• You’re not fluent in English or are uncomfortable communicating directly with cross‑functional teams

Ready to grow with us?

We’re looking for a proven product marketer ready to build the next chapter of their career — and stay for the long haul. If that’s you, we’d love to hear from you.