Retention Marketing Strategist (Ecommerce + Klaviyo | Remote)

Fuel Made; São Paulo; Teletrabalho; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading ecommerce agency is seeking a Retention Marketing Strategist to manage client relationships and develop strategies for high-performing Shopify brands. This role encompasses crafting retention roadmaps, analyzing campaign performance, and collaborating with various team members to enhance customer engagement. Candidates should have experience with Klaviyo and a strong understanding of modern retention marketing practices. This role offers flexible remote work and a focus on work-life balance.

Serviços

Competitive pay including profit-sharing

401K contributions

Health, dental, and vision insurance

Flexible work schedule

Paid vacation and holidays

Technology stipend

Parental leave

Paid sabbatical after 5 years

Qualificações

• 2+ years in Project/Account Management or Retention Strategy.
• Highly proficient in Klaviyo and its integrations.
• Experience using data to inform and improve strategies.
• Confidence leading strategy discussions.

Responsabilidades

• Serve as the main point of contact for multiple brands.
• Translate business goals into retention roadmaps.
• Analyze campaign performance to inform future strategies.
• Collaborate with cross-functional teams.

Conhecimentos

Client relationship management

Data analysis

Creative storytelling

Strategic planning

Understanding of eCommerce

Ferramentas

Klaviyo

Shopify

Asana

Figma

Slack

Descrição da oferta de emprego

Intro:

Fuel Made is looking for a Retention Marketing Strategist to lead strategy and client relationships for high-performing Shopify brands on Klaviyo. In this role, you’ll own retention roadmaps, guide creative campaigns across email and SMS, and help brands grow customer lifetime value through storytelling, segmentation, and smart automation.

You’ll collaborate with our talented team of designers, writers, and strategists — blending creativity with analytics to drive lasting impact. If you love turning data into insight, leading client conversations, and crafting retention experiences that resonate, we’d love to meet you.

About Fuel Made

Fuel Made is a boutique ecommerce agency recognized for thoughtful strategy, elevated creative, and lasting client partnerships.

We specialize in helping high-performing Shopify brands grow through exceptional lifecycle marketing, retention strategy, and creative execution through Klaviyo.

Our team blends the precision of strategy with the craft of storytelling — pairing data-driven decision making with distinctive, human-centered retention initiatives that drive real business impact.

About the Role

As a Retention Strategist, you’ll own strategy and client relationships across a portfolio of premium Shopify brands on Klaviyo.

You’ll translate each brand’s goals into retention plans that balance performance, creativity, and long-term growth, working closely with our copy, design, and project management teams to bring your ideas to life.

This is a highly collaborative role that sits at the intersection of client success, retention strategy, and lifecycle marketing. You’ll lead conversations that shape how brands communicate, convert, and retain their customers — across email, SMS, and beyond.

What You’ll Do

Client & Strategy Ownership

• Serve as the main strategic point of contact for 15+ retained brands.
• Lead client calls, unpack business goals, and translate them into actionable retention roadmaps.
• Guide ongoing planning across email, SMS, and loyalty initiatives — with an eye toward LTV, engagement, and long-term retention health.

Cross-Team Collaboration

• Partner closely with copywriters, designers, and project managers to deliver strategy through beautifully crafted, high-performing campaigns and flows.
• Review final creative for strategic alignment, accuracy, and brand voice consistency.
• Maintain visibility and accountability across projects using Asana and Slack.

Optimization & Insights

• Analyze performance across flows and campaigns to identify trends, test opportunities, and areas for improvement.
• Ideate and oversee A/B tests — from segmentation and creative to timing and offer structure.
• Turn performance data into actionable insights that elevate results month over month.

You’ll Thrive Here If You…

• Love building relationships and guiding clients toward big-picture retention wins.
• Can balance strategic thinking with hands‑on problem solving.
• Enjoy the interplay of creative storytelling and performance analytics.
• Keep calm under multiple moving pieces, and help others do the same.
• Care deeply about quality — not just output.
• Believe that kindness, transparency, and curiosity make for the best work.

Qualifications

Required

• 2+ years in Project/Account Management, Client Success, or Retention Strategy within a DTC/ecommerce agency.
• Highly proficient in Klaviyo –– you know the tool in and out.
• Strong understanding of Shopify / Shopify’s integration with Klaviyo, today’s go‑to DTC tech stack, and modern retention marketing practices.
• Confidence leading strategy calls, managing deliverables, and providing clear direction.
• Experience using data to inform strategy, improve engagement, and drive measurable impact.

Preferred

• Deep experience with SMS, loyalty, subscription programs, and other third‑party retention players.
• Familiarity with Asana, Figma, and Slack in a professional environment.
• Curiosity about AI and tools that enhance strategic and creative efficiency.

Why You’ll Love Working Here

• Work alongside senior‑level strategists, designers, and copywriters who care deeply about their craft.
• Be part of a small, high‑performing team that values collaboration, curiosity, and growth.
• Opportunities to expand your role and grow your expertise as Fuel Made continues to evolve.

Benefits:

• Competitive pay: Including a profit‑sharing program.
• Retirement help: We add 7‑10% of your salary to a 401K (or retirement for intl), no matching needed.
• Health, dental, vision, and disability insurance coverage: 100% employee premium coverage.
• Remote first/only: Enjoy a flexible work schedule, and work from wherever you like.
• Vacation: All major holidays, plus 3 weeks paid vacation—which includes the last week of the year, plus 3 personal days.
• Work/life harmony: We keep work to 40 hour weeks
• Technology stipend: So you can focus on your work
• Parental leave: So you can take a little time to care about the things that matter most.
• 5‑year bonus: Paid sabbatical + $3,000 US bonus + additional week of PTO going forward
• The best team you've ever worked with.

*Location: We're looking for individuals located in time zones with full overlap with North America.