Regional Marketing Lead, Latin America S&P Global Ratings

OSTTRA; São Paulo; Presencial; BRL 120.000 - 160.000; Tempo integral

Resumo da oferta

A leading financial services firm is seeking a Regional Marketing Manager for Latin America to lead strategic direction and execution of marketing efforts. The ideal candidate will have at least 7 years in marketing and management, be fluent in Portuguese and English (Spanish preferred), and possess a solid understanding of financial markets. Responsibilities include defining strategies, executing campaigns, and collaborating across teams to enhance brand visibility and engagement, particularly in Brazil and Mexico.

Qualificações

• 7 years of experience in marketing and management within financial services required.
• Excellent verbal and written communication skills across cultures and executive levels.
• Ability to deliver actionable plans flawlessly.

Responsabilidades

• Define go-to-market strategy for Latin America.
• Act as marketing advisor to commercial leaders.
• Execute integrated marketing programs across various channels.

Conhecimentos

Fluency in Portuguese

Fluency in English

Fluency in Spanish

Financial market knowledge

Strategic thinking

Experience with CRM systems

Collaboration skills

Formação académica

Bachelor's degree

Advanced degree (helpful)

Ferramentas

Salesforce

Marketo

Pardot

Eloqua

Descrição da oferta de emprego

About the Role

Grade Level (for internal use): 12

Regional Marketing Manager Latin America

We are seeking a results‑oriented Regional Marketing Manager Latin America to lead both the strategic direction and day‑to‑day execution of integrated marketing efforts across the region. This role combines visionary leadership with hands‑on management of tactical programs requiring a unique blend of commercial acumen, regional expertise and operational rigor. The ideal candidate will serve as both a strategic architect and executional lead, developing market‑relevant go‑to‑market plans, overseeing their rollout and ensuring measurable impact across channels including events, digital platforms, content, e‑mail and social media. This position plays a critical role in enhancing brand visibility, supporting pipeline generation and driving customer engagement in key markets, with a particular emphasis on Brazil and Mexico.

Critical Requirements

• Languages: Fluency in Portuguese and English is required; fluency in Spanish is strongly preferred.
• Financial Expertise: A strong understanding of financial markets is essential; ratings experience is highly advantageous.
• Strategic Executional: Ability to balance long‑term strategic planning with hands‑on campaign execution.
• Marketing Technology: Proficiency in CRM systems (Salesforce) and marketing automation platforms. Marketo preferred; Pardot or Eloqua experience is helpful.
• Application Guidance: Candidates must clearly highlight these language skills, financial market knowledge and technology expertise in their resume and cover letter.

The Team

The Marketing team is inclusive, professional and well‑regarded within S&P Global Ratings. The culture is flexible with expectations of high performance and accountability. You’ll collaborate with colleagues across Sales, Product, Market Outreach, Communications and Research teams, all of whom have deep expertise in capital and credit markets, private markets, emerging markets, sustainable finance and decentralized finance.

Key Responsibilities

Strategic Leadership

• Define and own the go‑to‑market strategy for Latin America, aligning investments with business goals and market growth opportunities.
• Act as a trusted marketing advisor to regional commercial leaders, shaping pipeline generation, product uptake and brand positioning.
• Develop regional marketing roadmaps balancing global initiatives with localized priorities.
• Conduct market and customer insight analysis to inform content direction and campaign themes.
• Collaborate with global stakeholders to ensure campaign relevance and brand consistency.
• Lead performance measurement and reporting, turning insights into improvements.
• Identify strategic third‑party events in the region.

Operational Execution

• Execute integrated marketing programs across e‑mail, social media, webinars, podcasts and newsletters.
• Manage hosted and third‑party event logistics from planning to delivery.
• Oversee localization of global campaigns and digital assets (Spanish and Portuguese).
• Maintain and update regional web pages and SEO content.
• Coordinate regional content production and distribution schedules.
• Utilize platforms like Marketo/Pardot, Salesforce, Cvent and CMS tools to build, deploy and track campaigns.
• Compile and report campaign metrics to measure effectiveness and recommend adjustments.

Required Skills

• Languages: Fluent in Portuguese and English; fluent Spanish strongly preferred.
• Financial Markets Knowledge: Essential for success in this role.
• Strategic Thinking & Executional Precision: Ability to translate insights into actionable plans and deliver them flawlessly.
• Technology: Experience with CRM and marketing automation platforms (Marketo preferred).
• Communication & Collaboration: Excellent verbal and written skills across cultures and executive levels.
• Experience: Typically 7 years in marketing and management within financial services; bachelor’s degree required, advanced degree helpful.

Equal Opportunity Employer

S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status or any other status protected by law. Only electronic job submissions will be considered for employment.

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