Public Relations Manager - Latam

Cooler Master; Passo Fundo; Híbrido; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading global technology brand is seeking a public relations professional to elevate its visibility in Latin America. In this role, you will manage PR execution for launches and ongoing brand activations, cultivate media relationships, and ensure culturally accurate communication. With 5–8+ years of experience in tech or gaming PR, strong relationships in the LATAM media ecosystem are essential. You will be fluent in English and either Portuguese or Spanish, and able to manage multiple launches effectively.

Qualificações

• 5–8+ years in tech, consumer electronics, or gaming PR across LATAM.
• Fluent in English and either Portuguese or Spanish.
• Strong understanding of LATAM media ecosystem.

Responsabilidades

• Develop and execute the regional PR calendar.
• Cultivate media relationships across LATAM.
• Manage press briefings and events.

Conhecimentos

Media relations

Content localization

Communication skills

Organizational skills

Relationship-building

Formação académica

Bachelor's or Master's degree in Communications, Journalism, Marketing, or related field

Descrição da oferta de emprego

About Cooler Master

Cooler Master is a global computer hardware manufacturer founded in 1992 in Taiwan. The company is known for its award-winning PC components, including cases, power supplies, cooling solutions, and accessories.

In addition to retail product lines, Cooler Master also serves as an OEM partner to major technology brands worldwide. The company has grown steadily through a strong focus on innovation, design, and user-driven product development. Headquartered in Taipei, Cooler Master operates manufacturing facilities in China and maintains regional offices across the globe.

Role Overview

Lead public relations for Latin America (LATAM) to elevate Cooler Master’s visibility across key markets such as Brazil, Mexico, Argentina, and Chile. You’ll manage PR execution for launches and ongoing brand activations—aligning local media, translating technical information into engaging stories, and ensuring consistent communication with global and regional marketing teams.

Key Responsibilities

• Own the LATAM PR Plan – Develop and execute the regional PR calendar and embargo plan; ensure alignment with global launches and LATAM sales priorities.
• Build Media Relationships – Cultivate strong connections with top‑tier tech and gaming editors, reviewers, and influencers across Portuguese and Spanish‑speaking markets.
• Host Press Briefings & Events – Lead virtual and local events; manage press lists, invitations, materials, and post‑event follow‑ups.
• Coordinate Product Reviews – Manage the sample allocation, delivery, and follow‑up process with regional media outlets.
• Partner Collaboration – Drive joint PR opportunities with distributors, e‑commerce partners, and brand collaborators.
• Content Localization – Adapt global press materials for LATAM audiences to ensure cultural and linguistic accuracy.
• Monitor & Report – Track press coverage, analyze media performance metrics, and deliver post‑launch summaries.
• Maintain Compliance – Ensure consistent application of embargoes, NDA terms, and authorized content usage.

Qualifications

Education: Bachelor’s or Master’s degree in Communications, Journalism, Marketing, or related field.

Experience: 5–8+ years in tech, consumer electronics, or gaming PR across LATAM. Proven track record in media relations and launch management.

Regional Expertise

Strong understanding of LATAM media ecosystem and regional communication styles.

Existing relationships with major tech and gaming outlets.

Language Skills

Fluent in English and either Portuguese or Spanish (bilingual proficiency preferred).

Execution & Measurement

Strong organizational skills, ability to manage multiple launches.

Familiarity with PR metrics such as share of voice and media reach.

Who You Are

A proactive communicator with high accountability and attention to detail.

Skilled at relationship-building across diverse markets and cultures.

Confident managing embargoes, timelines, and media expectations.

Adaptable and independent, yet collaborative with global teammates.