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A leading technology consultancy seeks a hands-on Product Owner to drive the implementation of Loyalty and Marketing Automation platforms for LATAM markets. The successful candidate will prioritize product backlogs, collaborate with teams, and facilitate agile ceremonies. They should have 5-8 years of experience in marketing tech, strong Agile methodology knowledge, and excellent communication skills in English and either Spanish or Portuguese. This role is an excellent opportunity to influence marketing strategies in the region.
We’re seeking a hands‑on Product Owner to drive the implementation of Loyalty and Marketing Automation platforms for LATAM markets. You’ll be the bridge between marketing teams and technical delivery groups, ensuring business needs are translated into clear, actionable features.
Own and prioritize the product backlog for Loyalty and Marketing Automation initiatives.
Write clear epics, user stories, and acceptance criteria; maintain documentation in Confluence.
Collaborate with global and local teams to deliver high‑quality, scalable solutions.
Support integration with the Single Customer View (SCV) and ensure data governance best practices.
Facilitate agile ceremonies and ensure timely, value‑driven delivery.
5–8 years’ experience as a Product Owner, Business Analyst, or similar in marketing tech or CRM.
Strong grasp of Agile methodology and sprint management.
Familiarity with MarTech tools – CDPs, loyalty / promo engines, and automation platforms.
Excellent communication skills in English and Spanish or Portuguese.
Agile certification (CSPO, SAFe PO / PM) is a plus.