Product Manager

Guerbet; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A global leader in medical devices is seeking a Brazil Product Manager to drive marketing and business plans for their product portfolio in Brazil. Responsibilities include product launch strategies, collaboration with sales teams, and defining marketing initiatives. The ideal candidate will have a Bachelor's degree, a minimum of 3 years' experience in the healthcare industry, and excellent communication skills in Portuguese and English. This role requires strong strategic and analytical abilities, along with a willingness to travel.

Serviços

Competitive salary

Personal development opportunities

Qualificações

• Minimum 3 years’ experience in the medical device or healthcare business segment.
• Medical device sales and marketing experience is highly valuable.
• Fluent in English (written and oral) required.

Responsabilidades

• Driving all marketing activities in Brazil including segmentation, pricing strategy, and promotional initiatives.
• Leading new products launching plans for Brazil.
• Collaborating with local Sales team to define and implement marketing strategies.

Conhecimentos

Marketing

Product management

Communication skills

Data analysis

Strategic thinking

Sales experience

Formação académica

Bachelor's degree in marketing, business or equivalent

MBA

Ferramentas

Excel

Descrição da oferta de emprego

WHAT WE ARE LOOKING FOR

The Brazil Product Manager (PM) will be responsible for developing and implementing the business and marketing plans for Guerbet product portfolio in Brazil. He / she will be accountable for defining its strategies and execution plans, as well as acting as a liaison with the global marketing team.

In these capacities he / she will report directly to the Latin America Regional Marketing Lead.

YOUR ROLE

• Driving all the marketing activities in Brazil, including marketing and business plans, segmentation, pricing strategy, positioning, promotional initiatives, product life cycle plans, demand planning and future product developments.
• Leading new products launching plans for Brazil
• Collaborating with local Sales team and General Manager to define and implement the marketing strategies and tactics in the most relevant regions and segments.
• Developing and adapting promotional strategies as needed, to succeed with the life cycle management of each product and category based on market trends / needs. Including Digital marketing strategies.
• Working closely with the sales team to get a deep understanding of customers' needs and how Guerbet products and services are meeting them to develop effective strategies.
• Identifying competitive activities and best practices in each market for the company' different products and services in the region
• Developing, together with the LATAM medical affairs team, long term relationships with key opinion leaders from the health care professional community (KOL’s) in radiology and Interventional Radiology fields.
• Proposing and managing cluster marketing investment plan, according to Guerbet’s product’s needs, defining and monitoring the ROI oof the different marketing programs to be executed.
• Developing comprehensive training plans both for the sales team and the health care professionals in close collaboration with the LATAM medical affairs team.
• Lead IBP (Integrated Business Planning) focusing on demand forecast in collaboration with Demand Planning, Supply Chain, Sales and other relevant areas for the different product categories.
• Developing and monitoring market intelligence strategies and initiatives to make sure Guerbet gain market share for its key product categories
• Actively support CRM (Customer Relationship Management) adoption among key stakeholders, particularly sales team.
• Collaborating with global & regional Marketing teams providing inputs for global strategies development and implementation.

YOUR BACKGROUND

• Bachelor’s degree in marketing, business or equivalent. MBA plus
• Minimum 3 years’ experience in the medical device / healthcare business segment. Medical device sales and marketing experience is highly valuable
• Sales background will be highly valuable.
• Excellent communication and presentation skills in Portuguese & English
• Advanced Excel skills required for data analysis
• Fluent in English (written and oral)
• Highly self-motivated, detailed and results oriented, resilient, autonomous
• Strategic mindset
• Availability to travel (~25-35%) both locally and internationally

Reason to join US

Much more than a Competitive salary,

Benefits

We offer continued personal development. When you join Guerbet, you :

• Are choosing a global leader with recognized expertise in diagnostic and interventional imaging,
• Are joining our 2820 collaborators who are committed every day to offering innovative solutions to improve quality of patient’s life all over the world,
• Are joining a company where we value diversity of talents coming from various horizon.

We # Innovate # Cooperate # Care #Achieve at Guerbet.

Guerbet is an Equal Opportunity Employer. As an organization, we believe that no individual should be discriminated against because of their differences, which includes the following : age, disability, ethnicity, gender, gender identity and expression, religion, or sexual orientation. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, or any other basis as protected by federal, state, or local law.