PERFORMANCE MARKETING SPECIALIST

Founder Consulting; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A marketing consulting firm is seeking a highly skilled Performance Marketing Specialist to drive advertising efforts in the U.S. market. Responsibilities include developing PPC campaigns, conducting keyword research, analyzing ad performance, and collaborating with the marketing team. Candidates should have proficiency in various advertising platforms and strong data analysis skills. This role offers the opportunity to work in a dynamic environment, optimizing campaigns for successful outcomes.

Qualificações

• Proficiency in using digital advertising platforms.
• Knowledge of both paid search and SEO strategies.
• Strong analytical skills for data interpretation.
• Ability to plan and execute A/B tests.
• Skill in conducting keyword research.
• Proficiency in crafting compelling ad copy.
• Knowledge of CRO principles.
• Ability to manage advertising budgets effectively.

Responsabilidades

• Develop and manage PPC campaigns across various platforms.
• Conduct in-depth keyword research and competitive analysis.
• Analyze and optimize ad performance to achieve KPIs.
• Collaborate with the marketing team to implement strategies.
• Monitor and report on campaign performance, providing insights.

Conhecimentos

PPC campaigns

SEO strategies

Data analysis

A/B testing

Keyword research

Ad copywriting

Conversion Rate Optimization

Budget management

Ferramentas

Google Ads

Facebook Ads

Instagram Ads

LinkedIn Ads

Descrição da oferta de emprego

About the job PERFORMANCE MARKETING SPECIALIST

Work in the U.S. time zone and the U.S. market.

Position Overview

We are seeking a highly skilled and motivated Performance Marketing Specialist to join our marketing team. As a Performance Marketing Specialist at METRA, you will play a pivotal role in driving our advertising efforts and ensuring that our campaigns are optimized for success. You will be responsible for managing and optimizing all PPC campaigns across all platforms, developing data‑driven strategies, SEO strategies, etc. Stay up‑to‑date with industry trends and emerging marketing technologies.

Key Responsibilities

• Develop and manage PPC campaigns across various platforms (Google Ads, Facebook Ads, etc.).
• Conduct in-depth keyword research and competitive analysis.
• Analyze and optimize ad performance to achieve KPIs and ROI targets.
• Collaborate with the marketing team to develop and implement data‑driven strategies.
• Monitor and report on campaign performance, providing insights and recommendations.

Requirements

1. Digital Advertising Platforms: Proficiency in using various advertising platforms, such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and others.
2. Paid Search and SEO: Knowledge of both paid search (PPC) and search engine optimization (SEO) strategies to maximize online visibility and drive traffic.
3. Data Analysis: Strong analytical skills to interpret marketing data, key performance indicators (KPIs), and metrics to optimize campaigns and make data‑driven decisions.
4. A/B Testing: Ability to plan and execute A/B tests to assess ad and landing page performance, helping to refine campaigns.
5. Keyword Research: Skill in conducting keyword research to identify the most effective keywords and phrases for advertising campaigns.
6. Ad Copywriting: Proficiency in crafting compelling ad copy that engages and converts target audiences. Strong writing and creative skills to develop persuasive ad copy and campaign strategies.
7. Conversion Rate Optimization (CRO): Knowledge of CRO principles to enhance the effectiveness of landing pages and conversion paths.
8. Budget Management: Ability to manage advertising budgets effectively to achieve desired results within specified cost limits.