Performance Marketing Manager

PingPong Payments; São Paulo; Presencial; BRL 180 000 - 260 000; Tempo integral

Resumo da oferta

PingPong Payments is seeking a seasoned LATAM Marketing Lead to spearhead go-to-market strategies across South America and Mexico, focusing on cross-border payments for SMBs and freelancers. You will drive revenue targets, collaborate with cross-functional teams, and leverage digital and offline channels to acquire and retain customers.

The role requires strong LATAM market understanding, fluency in English, and preferably Spanish/Portuguese.

Qualificações

• 4+ years of marketing experience in cross-border e-commerce, fintech, payments, or SaaS, with strong LATAM exposure.
• Proven track record in LATAM markets with SMBs, freelancers, and micro-businesses.
• Able to independently own revenue targets through digital marketing initiatives.
• Hands-on experience with SEO/SEM, influencer marketing, affiliate marketing, social media, referrals, and offline acquisition.
• Strong analytics skills using Google Analytics or Looker Studio for data-driven decisions.
• Lifecycle marketing experience (email, push notifications, WhatsApp) and demand generation across LATAM.
• Excellent written and verbal English; Spanish/Portuguese preferred.

Responsabilidades

• Develop and execute the go-to-market strategy for LATAM cross-border payments and fintech services.
• Own revenue KPIs together with the customer conversion team and manage end-to-end lifecycle from acquisition to retention.
• Target SMBs, freelancers, and individual entrepreneurs across LATAM through multiple online and offline channels.
• Collaborate with risk, product operations, and marketing to enable self-serve customer onboarding and usage.
• Optimize marketing ROI, pricing, and product strategies via funnel analysis and market research.
• Support regional brand marketing initiatives and campaigns for the LATAM direct sales team.

Conhecimentos

LATAM marketing experience

Revenue targets ownership

Multi-channel acquisition

Google Analytics/Looker

Lifecycle marketing

English proficiency

Portuguese/Spanish preferred

SMB/ freelancer focus

Ferramentas

HubSpot

Braze

Salesforce

Iterable

Descrição da oferta de emprego

• Develop and execute the go-to-market strategy for theLATAMforeign trade and cross-border e-commerce ecosystem, aligning with PingPong’s revenue goals.
• Take on independent revenue KPIs together with the customer conversion team, and jointly take responsibility for the entire business lifecycle—from customer acquisition, registration, activation, to retention.
• Focus on the small customer segment, including small-to-medium businesses (SMBs), freelancers, and individual entrepreneurs, primarily through a customer self-service business model tailored to the diverse markets across LATAM.
• Acquire customers at scale through various online and offline channels, including but not limited to influencer marketing, social media, affiliate programs, SEO & SEM, offline partnerships, and other channels relevant to theLATAM market.
• Collaborate with the customer conversion, risk, and product operations teams to establish a comprehensive customer enablement system (videos, documentation, FAQs, etc.) that empowers customers to independently use PingPong’s cross-border payment services.
• Continuously optimize marketing, pricing, product, risk, and other business strategies through funnel analysis, market research, customer interviews, and competitor analysis to maintain strong competitiveness across the LATAM market.
• Work closely with the customer conversion team to achieve the company's revenue targets and drive sustainable business growth.
• Continuously improve marketing ROI and business profitability by optimizing content, leveraging viral/referral growth strategies, and adopting customer acquisition approaches tailored to user behavior across LATAM.
• Support local brand marketing initiatives across LATAM and drive go-to-market campaigns for the regional direct sales team.

Key Requirements (Experience & Skills)

• 4+ years of marketing experience in cross-border e-commerce, fintech, payments, or SaaS, with strong exposure to the LATAM region.
• Proven track record in the LATAM market, with a deep understanding of SMBs, freelancers, and individual entrepreneurs (especially in e-commerce, retail, professional services, and digital businesses), as well as regional business culture and digital ecosystems across key markets such as Brazil, Mexico, Argentina, Chile, Colombia, Peru, and Uruguay.
• Proven ability to independently own revenue targets through digital marketing initiatives and consistently deliver measurable business results.
• Hands-on experience across customer acquisition channels, including SEO/SEM, influencer marketing, affiliate marketing, social media marketing, referral/viral growth, partnerships, and offline acquisition, with successful LATAMcase studies.
• Hands-on experience managing social media platforms such as Instagram, Facebook, LinkedIn, X (Twitter), TikTok, YouTube, and other locally relevant platforms across LATAM.
• Extensive experience acquiring and growing SMB, freelancer, and micro-business customers, with demonstrated success in theLATAM region.
• Strong analytical skills with hands-on experience using Google Analytics, Looker Studio, or similar analytics tools to drive data-informed decisions.
• Experience in lifecycle marketing (email, push notifications, in-app messaging, WhatsApp, etc.) and customer journey optimization, with an understanding of communication preferences across LATAM.
• Excellent written and verbal English; Spanish and/or Portuguese proficiency is highly preferred.

Preferred

• Existing network of LATAM-based freelancer influencers, creator communities, SMB associations, chambers of commerce, startup communities, and ecosystem partners.
• Experience developing partnerships with regional banks, payment service providers (PSPs), e-commerce platforms, marketplaces, or fintech companies acrossLATAM.
• Experience marketing financial services, fintech, payment, or cross-border commerce products within theLATAMmarket.
• Knowledge of CRM and marketing automation platforms such as HubSpot, Braze, Salesforce, or Iterable.