Panel Marketing Team Lead (Remote)

M3 Usa; Teletrabalho; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A global healthcare technology firm in São Paulo seeks a Panel Marketing Team Lead to coordinate marketing strategies aimed at improving engagement and retention across their panels. The role includes managing a team, developing email marketing processes, and ensuring campaigns adhere to brand guidelines. Candidates should have a Bachelor's degree and over 3 years of B2C marketing experience, demonstrating strong project management and analytical skills. Familiarity with the healthcare sector is a plus.

Qualificações

• Fluent English speaker with exceptional written and verbal communication skills.
• 3+ years of B2C marketing experience.
• Second language proficiency preferred but not required.

Responsabilidades

• Lead and manage the Panel Marketing delivery team.
• Contribute to panel growth across all centralised panel brands.
• Ensure branding guidelines are followed for all email campaigns.
• Develop and implement enhancements to email marketing processes.
• Evaluate and analyse live campaigns for optimisation.

Conhecimentos

Project management skills

Microsoft Office proficiency

Problem-solving skills

Data analysis

Email marketing expertise

Google Analytics knowledge

Formação académica

Bachelor's degree in business, marketing or related field

Descrição da oferta de emprego

M3 is a Japanese global leader in healthcare technology and research solutions.

The M3 Group operates in the US, Asia, and Europe, serving over 5.8 million physician members worldwide through mdlinx.com, m3.com, research.m3.com, Doctors.net.uk, medigate.net, and medlive.cn.

The company is publicly traded on the Tokyo Stock Exchange and has offices in Japan, the UK, France, Germany, Brazil, Sweden, China, the USA, South Korea, and India.

M3 provides services such as market research, medical education, clinical development, job recruitment, and clinic appointment services.

Panel Marketing Team Lead

The Panel Marketing Team Lead coordinates and executes panel-facing marketing strategies to improve panel size, engagement and retention across all centralised panels and key markets.

This role manages the Panel Marketing team, organizes workload, and delivers high-quality marketing campaigns following brand guidelines.

Responsibilities

• Lead and manage the Panel Marketing delivery team, including development, appraisal, delegation, guidance, training and support.
• Contribute to panel growth across all centralised panel brands and key markets.
• Coordinate efforts with the Strategy function to avoid overlapping outreach and ensure a cohesive member experience.
• Ensure branding, editorial and marketing guidelines are followed for all email campaigns and work with Design & Content teams for consistency.
• Develop and implement enhancements to email marketing processes, improving efficiency through automation and streamlined workflows.
• Collaborate with the Panel Marketing Manager to create and implement global panel marketing strategies.
• Review and approve final campaigns, ensuring they meet brand guidelines and specifications.
• Collaborate with internal teams to meet day-to-day deliverables.
• Own panel growth efforts for all centralised panel brands, managing the campaign calendar, planner and reports.
• Take ownership of ad-hoc projects and new initiatives as required.
• Provide support to new team members during onboarding and training.
• Evaluate and analyse live campaigns and make data-driven recommendations for optimisation.
• Ensure deadlines and budgets are met, working with the Panel Marketing Strategy Manager to sign off costs.

Qualifications

Education and Training

Bachelor's degree in business, marketing or a relevant field.

Language Skills

Fluent English speaker with exceptional written and verbal communication skills.

Second language proficiency preferred but not required.

Experience

3+ years of B2C marketing experience.

Knowledge, Skills & Abilities

• Effective project and time-management skills, with strong planning, prioritisation and deadline-meeting ability.
• Strong Microsoft Office skills.
• Excellent problem-solving skills.
• Data collection & analysis.
• Member database management.
• Email marketing and automation workflows.
• Google Analytics experience (plus).
• Marketing experience in the healthcare space desirable.
• Ability to brief in-house designers effectively.

Additional Information

Working hours: EU time zone.