Panel Marketing Specialist (Remote)

M3 Global Research; Brasil; Híbrido; BRL 70.000 - 90.000; Tempo integral

Resumo da oferta

A leading research company in Brazil is seeking a Panel Marketing Specialist to drive data-driven marketing campaigns aimed at panel growth, engagement, and retention. This role encompasses managing the entire campaign lifecycle, from development to analysis, ensuring compliance with marketing best practices. Candidates must possess a Bachelor's degree in Marketing, 3+ years of experience in B2C digital marketing, and proficiency in English. The position requires excellent analytical skills and experience with email automation tools.

Qualificações

• Bachelor’s degree in Marketing, Communications, or related field.
• 3+ years of experience in B2C affiliate and digital marketing with emphasis in email marketing.
• Fluent English; additional language preferred.

Responsabilidades

• Develop and execute marketing campaigns in collaboration with the Team Lead and Manager.
• Manage campaign lifecycle from ideation to post-analysis.
• Implement A/B testing and data-driven optimizations.

Conhecimentos

B2C affiliate marketing

Digital marketing

Email marketing

Audience segmentation

Data analysis

Fluent English

Formação académica

Bachelor's degree in Marketing or related field

Ferramentas

DotDigital

HubSpot

Marketo

Google Analytics

Microsoft Excel

Descrição da oferta de emprego

Company Description

About M3: A Japanese global leader in the provision of ground-breaking and innovative technological and research solutions to the healthcare industry. The M3 Group operates in the US, Asia, and Europe with over 5.8 million physician members globally via its physician websites which include mdlinx.com, m3.com, research.m3.com, Doctors.net.uk, medigate.net, and medlive.cn. M3 Inc. is a publicly traded company on the Tokyo Stock Exchange (jp:2413, NIKKEI 225) with subsidiaries in major markets including the US, UK, Japan, South Korea, and China, and in 2020 was ranked in Forbes’ Global 2000 list. The M3 Group provides services to healthcare and the life science industry. In addition to market research, these services include medical education, ethical drug promotion, clinical development, job recruitment, and clinic appointment services. M3 has offices in Japan, UK, France, Germany, Brazil, Sweden, China, USA, and South Korea, as well as India.

Job Description

ThePanel Marketing Specialist leads the execution of data-driven marketing campaigns aimed at panel growth, engagement, and retention across all centralised panels and key markets. Responsible for end-to-end marketing initiatives delivery, performance analysis, and continuous optimization in alignment with brand guidelines and marketing best practices.

Essential Job Functions

Including, but not limited to the following:

• Develop and execute marketing campaigns in collaboration with the Team Lead and Manager.
• Manage campaign lifecycle from ideation to post-analysis.
• Handle audience and payment data accurately, following data protection and company guidelines.
• Follow departement procedures to maintain campaign accuracy and consistency.
• Implement A/B testing and data-driven optimizations.
• Ensure deliverability, personalization, and compliance.
• Produce campaign reports and insights for optimization.
• Collaborate with all Panel functions and the wider team as required to ensure Global Panel goals are delivered.
• Brief and collaborate with design, content, and analytics teams.
• Respond to member and internal queries professionally and within timelines.
• Stay current with marketing trends and innovations.
• Support panel growth strategies and knowledge sharing.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 3+ years of experience in B2C affiliate and digital marketing with emphasis in email marketing
• Fluent English; additional language preferred.
• Email automation tools (e.g., DotDigital, HubSpot, Marketo).
• CRM and audience segmentation.
• Microsoft Excel for analytics and reporting.
• Google Analytics and/or data visualization tools a plus.

Additional Information

Working hours: Must be willing to work in EU time zone

Please submit your CV in English