Paid Search Freelancer (Req. English)

Linkedinbrazil; Belo Horizonte; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading digital marketing agency is seeking a Paid Search Specialist to manage Google Ads campaigns for a diverse client portfolio. The role involves optimizing ad performance, conducting keyword research, and developing creative strategies within a fast-paced environment. Ideal candidates will have proven PPC management experience and Google Ads expertise. This position offers the opportunity to work with startups and large retail brands, driving significant revenue growth for clients.

Qualificações

• Proven experience managing successful Google Ads campaigns with measurable results.
• Strong analytical skills and experience with data-driven optimization.
• Ability to manage multiple accounts and campaigns simultaneously.

Responsabilidades

• Create and optimize Google Ads campaigns for clients.
• Conduct thorough keyword research to identify opportunities.
• Develop compelling ad copy to improve performance.
• Allocate and manage client budgets for maximum ROAS.
• Generate performance reports offering insights and recommendations.

Conhecimentos

Google Ads management

Keyword research

Analytical skills

Ad copywriting

Client communication

Formação académica

Google Ads certification

3+ years managing PPC campaigns

Ferramentas

Google Analytics

Google Tag Manager

Google Keyword Planner

SEMrush

Ahrefs

Descrição da oferta de emprego

Overview Chief Detective is looking for an ambitious and driven online marketer to help our clients—fast-growing startups and large retail companies—scale revenue and acquisition aggressively via paid digital channels.

We're a top agency on Meta, and are actively expanding our capabilities across channels.

Chief Detective specializes in ecommerce and works with direct-to-consumer (DTC) brands in apparel, beauty, lifestyle, and more.

Representative clients include Jenni Kayne, Ursa Major, Merit Beauty, Frank & Eileen, and TOMS Shoes.

We're seeking a highly-driven and skilled media buyer to manage a portfolio of Google ad accounts.

This role will be responsible for creating and optimizing media plans, developing creative strategies, and collaborating with cross-functional teams to drive growth and meet client goals.

This is a dynamic, fast-paced role with high growth potential, requiring adaptability and an entrepreneurial mindset to succeed.

Job Summary :

As a Paid Search Specialist, you will be responsible for the creation, implementation, and ongoing optimization of Google Ads campaigns for our clients.

You'll collaborate closely with clients to deliver data-driven, performance-focused strategies.

The ideal candidate has a proven track record of managing successful PPC campaigns, a deep understanding of Google Ads best practices, and the ability to work in a fast-paced environment.

Keyword Research :

Conduct thorough keyword research to identify high-converting keywords, negative keywords, and opportunities for campaign expansion.

Ad Copywriting :

Develop compelling, relevant ad copy and optimize ad creatives for improved performance and click-through rates (CTR).

Budget Management :

Allocate and manage client budgets to maximize return on ad spend (ROAS) while ensuring campaigns remain within budget constraints.

A / B Testing :

Implement A / B tests for ads, landing pages, and bidding strategies to improve overall campaign effectiveness.

Optimization :

Continuously optimize campaigns for performance, including adjusting bids, refining targeting, and improving ad relevance.

Reporting :

Generate weekly, monthly, and quarterly performance reports for clients and internal stakeholders, offering insights and recommendations for improvement.

Client Communication :

Collaborate with growth managers to ensure clients are kept up-to-date with campaign progress and key performance metrics.

Stay Updated :

Keep up-to-date with Google Ads best practices, algorithm changes, and new features, and apply this knowledge to optimize campaigns.

Requirements :

Proven experience managing successful Google Ads campaigns with measurable results.

Expertise in Google Ads, Google Analytics, and Google Tag Manager.

Proficient in keyword research and tools like Google Keyword Planner, SEMrush, or Ahrefs.

Strong analytical skills and experience with data-driven optimization.

Excellent written and verbal communication skills.

Ability to manage multiple accounts and campaigns simultaneously.

Experience with A / B testing and conversion rate optimization (CRO) is a plus.

Google Ads certification is preferred.

Preferred Qualifications :

3+ years of experience managing PPC campaigns for an ad agency or in-house.

Experience with other PPC platforms (e.g., Bing Ads, Facebook Ads) is a plus.

Familiarity with landing page design and optimization for conversions.

Strong organizational skills and attention to detail.

Ability to work in a team-oriented, fast-paced environment.