Measurement & Ad Ops Lead

Powerdigitalmarketing; Brasil; Presencial; BRL 120 000 - 240 000; Tempo integral

Resumo da oferta

Power Digital is seeking a Measurement & Ad Operations Lead to oversee the technical execution and quality control of digital marketing measurement across channels. You will ensure accurate tracking, tagging, integrations, and offline conversions are aligned with each client’s framework.

Collaborating with Paid Media, Data Engineering, and Applied Analytics, you will diagnose tracking issues, maintain compliance standards, and ensure data flows from user interaction to CRM and ad platforms.

Qualificações

• 3+ years of experience in digital marketing tracking or ad operations.
• Advanced experience with Google Tag Manager (client-side required; server-side preferred).
• Strong understanding of Google Ads conversion tracking and offline conversion imports.
• Familiarity with Meta CAPI and event prioritization.
• Experience working with CRM integrations and form tracking.
• Understanding of HIPAA-compliant marketing environments preferred.
• Strong QA mindset and attention to detail.
• Ability to troubleshoot tracking issues independently.
• Comfortable working cross-functionally with Media, Engineering, and Analytics teams.
• Proficient in Google Workspace.

Responsabilidades

• Own implementation of online tracking across all digital channels (Google Ads, Meta, Microsoft, DSPs, SEO, etc.).
• Build and maintain GTM containers, pixels, server-side tracking configurations, and event schemas
• Implement and QA conversion tracking (primary, secondary, micro, offline conversions)
• Ensure proper capture and transfer of click IDs (GCLID, FBCLID, etc.) through forms and CRM systems
• Manage CRM and call tracking integrations (CallRail, Liine, CTM, Salesforce, HubSpot, etc.)
• Support HIPAA-compliant measurement setups including BAAs and compliant data flows
• QA all tracking prior to campaign launches and after major site updates
• Monitor conversion health across accounts and proactively resolve tracking discrepancies
• Maintain and document Measurement Framework implementation alignment
• Support automation initiatives related to conversion syncing, error handling, and QA
• Collaborate with Data Engineering to ensure tracking aligns with data model and reporting structure
• Create and maintain tracking documentation and SOPs
• Employ AI technologies to enhance and optimize business processes.

Conhecimentos

3+ years digital marketing tracking

Google Tag Manager

Google Ads conversion tracking

CRM integrations

HIPAA compliance

QA mindset

Cross-functional collaboration

Ferramentas

GTM

Pixel management

Server-side tracking

Descrição da oferta de emprego

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results – driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

As the Measurement & Ad Operations Lead, you are responsible for the technical execution and quality control of measurement across all digital marketing channels. You ensure that tracking, tagging, integrations, and offline conversion pipelines are implemented accurately and aligned with each client’s Measurement Framework.

You partner closely with Paid Media, Data Engineering, and Applied Analytics to ensure platforms are receiving the right signals, conversion actions are firing correctly, and performance data is trustworthy. You proactively diagnose tracking issues, maintain compliance standards (including HIPAA where applicable), and ensure that marketing data flows cleanly from user interaction to CRM to ad platforms.

This is a hands‑on execution role with ownership over implementation quality, documentation, and operational stability across accounts.

Responsibilities:

• Own implementation of online tracking across all digital channels (Google Ads, Meta, Microsoft, DSPs, SEO, etc.)
• Build and maintain GTM containers, pixels, server‑side tracking configurations, and event schemas
• Implement and QA conversion tracking (primary, secondary, micro, offline conversions)
• Ensure proper capture and transfer of click IDs (GCLID, FBCLID, etc.) through forms and CRM systems
• Manage CRM and call tracking integrations (CallRail, Liine, CTM, Salesforce, HubSpot, etc.)
• Support HIPAA‑compliant measurement setups including BAAs and compliant data flows
• QA all tracking prior to campaign launches and after major site updates
• Monitor conversion health across accounts and proactively resolve tracking discrepancies
• Maintain and document Measurement Framework implementation alignment
• Support automation initiatives related to conversion syncing, error handling, and QA
• Collaborate with Data Engineering to ensure tracking aligns with data model and reporting structure
• Create and maintain tracking documentation and SOPs
• Employ AI technologies to enhance and optimize business processes.

Role Requirements:

• 3+ years of experience in digital marketing tracking or ad operations
• Advanced experience with Google Tag Manager (client‑side required; server‑side preferred)
• Strong understanding of Google Ads conversion tracking and offline conversion imports
• Familiarity with Meta CAPI and event prioritization
• Experience working with CRM integrations and form tracking
• Understanding of HIPAA‑compliant marketing environments preferred
• Strong QA mindset and attention to detail
• Ability to troubleshoot tracking issues independently
• Comfortable working cross‑functionally with Media, Engineering, and Analytics teams
• Proficient in Google Workspace

Key Performance Indicators (KPIs)

• 100% of new campaign launches pass tracking QA before go‑live
• 100% of assigned accounts have documented Measurement Framework alignment
• 100% of tracking tickets completed by deadline or proactively communicated before deadline
• <24‑hour initial response time to tracking‑related issues
• 100% of conversion tracking implemented within 3 business days of request

Most Important Things (MITs)

• Measurement accuracy and data integrity
• Proactive issue identification and resolution
• Clean documentation and framework alignment
• Strong cross‑team communication
• Compliance‑first implementation mindset

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.