Marketing Tracking & Attribution Specialist (Fluent English)

Modern.ai; Brasil; On-site; BRL 140,000 - 180,000; Full time

Job summary

A leading marketing technology company is seeking a Marketing Technology Architect to lead the development and maintenance of tracking and attribution infrastructure. This is an opportunity for a technical expert to ensure data integrity and sophisticated client reporting. Responsibilities include optimizing server-to-server tracking pipelines, evaluating architecture, and designing high-level dashboards. Candidates should have expertise in API-based marketing integrations, Google Tag Manager, and a deep understanding of the privacy landscape.

Qualifications

• Proven experience with API-based marketing integrations and server-side tracking environments.
• Expert-level proficiency in Google Tag Manager, Tik Tok, Klaviyo, and Meta Events Manager.
• Deep understanding of the modern privacy landscape (iOS14+, cookie deprecation).

Responsibilities

• Maintain and optimize our custom server-to-server (S2S) tracking pipelines.
• Evaluate the n8n-based architecture against Server-Side Google Tag Manager for scalability.
• Architect custom webhooks and JSON payloads for high-fidelity conversion data capture.
• Manage the flow of data across the MarTech stack including GTM, GA4, and CRM systems.
• Design automated, high-level dashboards for actionable growth insights.

Skills

API-based marketing integrations

Server-side tracking

Google Tag Manager

Tik Tok

Klaviyo

Meta Events Manager

Workflow automation tools

Data analytics

Tools

n8n

Zapier

Make

Job description

We are seeking a Marketing Technology Architect to lead the strategic development and maintenance of our tracking and attribution infrastructure. This role is designed for a technical expert who views data as a competitive advantage.

Following a domain-level restriction on standard client-side tracking, we successfully engineered a resilient server-side failover using n8n and Meta's Conversions API (CAPI). The successful candidate will assume full ownership of this environment, ensuring 100% data integrity, high signal quality, and sophisticated client reporting.

Key Responsibilities

• Signal Integrity & Resilience: Maintain and optimize our custom server-to-server (S2S) tracking pipelines. You will be the primary stakeholder for Meta Event Match Quality (EMQ) and multi-platform attribution.
• Infrastructure Strategy: Evaluate our current n8n-based architecture against Server-Side Google Tag Manager (sGTM) to determine the most scalable, cost-effective long-term solution.
• Advanced Implementation: Architect custom webhooks and JSON payloads to capture and transmit high-fidelity conversion data while ensuring rigorous deduplication through event_id management.
• Cross-Platform Integration: Manage the flow of data across the MarTech stack, including GTM, GA4, Meta Business Suite, and CRM systems.
• Business Intelligence & Reporting: Design automated, high-level dashboards that translate complex technical data into actionable growth insights for clients and internal stakeholders.

Requirements

• Technical Expertise: Proven experience with API-based marketing integrations and server-side tracking environments.
• Platform Mastery: Expert-level proficiency in Google Tag Manager, Tik Tok, Klaviyo and Meta Events Manager.
• Automation Logic: Hands-on experience with workflow automation tools (n8n, Make, or Zapier) to handle complex data routing.
• Analytical Rigor: Deep understanding of the modern privacy landscape (iOS14+, cookie deprecation) and its impact on digital attribution.
• Business Intelligence & Reporting: Design automated, high-level dashboards that translate complex technical data into actionable growth insights for clients and internal stakeholders.