Marketing Specialist, LATAM

Fortive; Indaiatuba; Hybrid; BRL 180,000 - 240,000; Full time

Benefits offered by this job

Flexible working arrangements

Competitive compensation

Job summary

Fortive is seeking a LATAM-focused marketing professional in Indaiatuba, Brazil, to drive demand generation and regional campaigns across LATAM markets. You will partner with regional sales, adapt global messaging to local needs, and own pipeline contributions from MQL to opportunity.

The role requires 2–5 years in B2B marketing, strong data analysis, and proficiency with CRM and marketing automation tools. Growth opportunities and a competitive package are offered.

Qualifications

• 2–5 years in B2B demand generation or regional marketing in LATAM markets.
• Experience supporting marketing programs in LATAM regions.
• Strong analytical mindset with data-driven decision making.
• Experience cross-functionally with sales or commercial teams.
• Familiarity with CRM and marketing automation tools.

Responsibilities

• Define priority industries, buyer personas, and target accounts across LATAM.
• Build and execute integrated, multi-channel campaigns (digital, email, events, webinars).
• Set objectives, KPIs, and targeting strategies for each campaign.
• Collaborate with regional sales to reflect local market needs and drive lead quality.
• Analyze performance, reallocate budget to top-performing tactics.

Skills

B2B demand generation

Growth marketing

Regional marketing

Analytical mindset

Cross-functional collaboration

CRM familiarity

Marketing automation

Tools

CRM tools

Marketing automation platforms

Job description

Location

Indaiatuba, São Paulo, Brazil

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Why You Should Join Industrial Scientific?

At Industrial Scientific, our mission is bold and meaningful: to eliminate death on the job by 2050. Everything we do—from product innovation to customer support is centered on protecting workers and saving lives.

We believe great outcomes come from empowered people. That’s why we foster a culture built on trust, openness, and collaboration, where diverse perspectives are valued and individuals are supported to do their best work. If you’re motivated by purpose, enjoy solving complex challenges, and want to see the real-world impact of your work, you’ll thrive here.

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What You’ll Do?

Campaign Strategy & Execution

• Define priority industries, buyer personas, and target accounts across LATAM
• Build and execute integrated, multi-channel marketing campaigns (digital, email, events, webinars, etc.)
• Select the right channel mix based on performance insights and ROI
• Set clear objectives, KPIs, and targeting strategies for each campaign

Localization & Messaging

• Adapt global messaging to resonate with LATAM audiences (beyond translation)
• Partner with regional sales teams to reflect local market needs and buying drivers
• Ensure messaging is relevant, differentiated, and drives engagement

Pipeline Ownership & Performance

• Own marketing contribution to pipeline growth (MQL -> SAL -> opportunity)
• Track lead quality, conversion rates, and funnel performance
• Identify and prioritize the highest-impact growth opportunities

Sales Partnership

• Collaborate with sales on account targeting and campaign follow-up
• Establish feedback loops to continuously improve lead quality and campaign effectiveness
• Align marketing initiatives with revenue goals and business priorities

Optimization & Insights

• Analyze campaign performance and reallocate budget to top-performing tactics
• Continuously test and refine targeting, messaging, and channel mix
• Share actionable insights with stakeholders to guide decision-making

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What You Bring?

Must-Have Qualifications

• 2–5 years of experience in B2B demand generation, growth marketing, or regional marketing
• Experience supporting or managing marketing programs in LATAM markets
• Strong analytical mindset with the ability to translate data into actionable insights
• Experience working cross-functionally with sales or commercial teams
• Familiarity with CRM and marketing automation tools

Nice-to-Have

• Experience in industrial, safety, or technology-driven industries
• Exposure to account-based marketing (ABM) strategies
• Experience managing multi-country campaigns in Latin America

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What You’ll Get?

• Opportunity to contribute to a mission-driven company focused on saving lives
• A collaborative, inclusive, and high-trust work environment
• Exposure to global marketing strategy with strong regional ownership
• Career growth opportunities in a rapidly expanding international business
• Competitive compensation and benefits package
• Flexible working arrangements (where applicable)
• Ongoing learning and professional development opportunities

* * *

Inclusion & Belonging

Industrial Scientific is committed to building a diverse and inclusive workplace. We encourage individuals from all backgrounds to apply—even if your experience doesn’t match every requirement. We believe different perspectives make us stronger and help us better serve our customers and mission.

#LI-NL1

#LI-Hybrid

Fortive Corporation Overview

Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.

We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.

Fortive: For you, for us, for growth.

About Industrial Scientific

Industrial Scientific designs and manufactures gas detection products and solutions that protect workers from hazardous conditions around the world. Since our beginnings in 1985, we have pioneered numerous technologies, including the first 3-gas detector, 6-gas detector, wireless gas detector, and even the first gas detector to be included on a NASA space shuttle. Today, we continue to innovate and expand our hardware and software offerings to equip the connected workers of the future. Our latest solutions make it possible to see and respond to hazards in real time, bringing us one step closer to our vision of ending death on the job by 2050.

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at [e-mail].