Marketing Specialist

Jobtailor

São Paulo

Presencial

BRL 90 000 - 150 000

Tempo integral

14 dias+

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Resumo da oferta

Jobtailor is seeking a marketing events lead in São Paulo to own the end-to-end lifecycle of industry congresses, webinars, and digital content. You will coordinate calendars, manage booth logistics, and ensure alignment of events with brand storytelling across channels.

With a focus on data-driven decisions, you will craft the editorial calendar for social networks, optimize KPIs, and partner with Product, Performance, Commercial, and Legal teams to meet health-tech regulatory standards.

Qualificações

Bachelor's degree in Journalism, Advertising, Marketing, or related fields.
Solid marketing experience, with hands-on experience in at least two of events, community management, and social media.
Knowledge of audiovisual production workflows (video briefing and scripting) and experience in social media management and digital content creation.
Ability to extract and interpret performance KPIs for events and social media.
Basic understanding of CRM for integrating leads generated from events and social media.

Responsabilidades

Define and coordinate the annual calendar of industry congresses and events.
Be responsible for the logistics and operational setup of booths, giveaways, and infrastructure.
Plan and execute webinars and proprietary events, from format conception to speaker scheduling and technical support.
Act as the brand narrative owner for events and social media across channels.
Plan and execute the editorial calendar for social networks, ensuring a consistent tone of voice.
Curate technical and institutional topics, deciding formats and content priorities based on data.
Monitor and analyze social media and events KPIs, structuring reports guiding investments.
Propose and run content tests, adjusting topics based on evidence to grow engagement.

Conhecimentos

Event Planning

Social Media Management

Content Creation

KPI Analysis

CRM Integration

Formação académica

Bachelor's degree in Journalism, Advertising, Marketing, or related fields

Ferramentas

AV Production Workflows

Social Analytics Tools

CRM Systems

Descrição da oferta de emprego

Define and coordinate the annual calendar of industry congresses and events, prioritizing attendance based on ROI and strategic relevance rather than merely executing the schedule.
Be responsible for the logistics and operational setup of booths, giveaways, and infrastructure, with autonomy to negotiate cost-benefit with suppliers.
Plan and execute webinars and proprietary events, from format conception to speaker scheduling and technical support.
Act as the brand narrative owner for events and social media, transforming in-person activities and technical topics into cohesive audiovisual and editorial content across channels.
Plan and execute the editorial calendar for social networks (LinkedIn, Instagram, TikTok, YouTube, among others), ensuring a consistent tone of voice across events, community, and social media.
Curate technical and institutional topics, deciding formats and content priorities based on data rather than ad-hoc demand.
Monitor and analyze social media and events KPIs, structuring reports that guide investment decisions and channel prioritization.
Propose and run content and format tests, with autonomy to adjust topics and narratives based on evidence to grow the base and drive qualified engagement.
Track social media and health events ecosystem trends, evaluating applicability and proactively bringing recommendations to the brand.
Ensure the flow of data between Events, Social Media, and CRM, making sure leads and generated content are integrated into relationship workflows without constant manual intervention.
Work in direct partnership with Product, Performance, Commercial, and Legal teams, ensuring editorial responsibility and health sector regulatory standards are met across all channels.
Serve as the single point of contact for decisions that connect physical presence (events) and digital presence (social media), preventing silos between fronts.
Manage interaction with physician groups and the social media audience, safeguarding the brand image and the quality and humanization of institutional communication.
Interact directly with industry suppliers and partners, with autonomy to negotiate and enable calendar programs without requiring prior approval at every step.

Requirements

Bachelor's degree in Journalism, Advertising, Marketing, or related fields.
Solid marketing experience, with hands‑on experience in at least two of the following three areas: events, community management, and social media.
Knowledge of audiovisual production workflows (video briefing and scripting) and experience in social media management and digital content creation.
Ability to extract and interpret performance KPIs for events and social media.
Basic understanding of CRM for integrating leads generated from events and social media.
Differentials: experience in the health market (healthtechs), B2B/B2B2C communication experience, familiarity with the medical/pharmaceutical ecosystem, and experience with social analytics and project management tools.

Core Competencies

Demonstrates expertise in event planning, social media management, and content creation, with a strong focus on data-driven decision-making and performance analysis. Proficient in managing cross-functional collaborations and ensuring compliance with health sector regulations.

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